 Hi guys, my name is Marc Fontaine and welcome to a very special episode of the service design show This episode is fully dedicated to the upcoming service experience conference that will take place on October 23rd and 24th 2017 in San Francisco, California According to the website and I'm quoting the service experience conference focuses on the design of end-to-end service experience across touch points from definition to modeling to service delivery Amongst the announced speakers are people like Jamie Hangerman, Andy Polain and Jess McMullen All of which have been guests on the show in the past I've invited Andrea Feynman who's part of the conference organizing team to tell us a little bit more about what we can expect at this upcoming conference And Andrea will also announce a small competition in which you can win a free ticket to this conference A regular ticket is priced around twenty two hundred dollars. So I'd say it's worth to keep watching this episode till the very end Welcome to the show Andrea Thanks. Thanks for having me Andrea, could you tell us a little bit more about the theme of this year's conference and why did you pick that theme as a team Yeah, so we have a theme. It kind of has three parts So we're really interested in general in helping service designers get prepared for the future economy and the future of service product ecosystems So the first thing that we're really focused on is data and digital infrastructure I think that everyone agrees that's an important topic But not a lot of us are prepared for working with machine learning and big data as a design material really Yeah, yeah Going along with that experimentation and piloting prototyping services We all do that but doing that with data is not so easy as of today And that's something that we want to look into and then finally another thing. We're really interested in is the idea of Services where you don't necessarily have a human-to-human person-to-person interaction and how Guidelines can be set up for those services so that people can come together and participate in the service without necessarily having a salesperson or a service provider Representing the company there at all times So it's it's prototyping it's understanding what it is and it's creating new Ethical yeah, I see right line stuff like that. Yeah, like a set of shared values for shared values Yeah, party people service providers of all kinds Hmm With our speakers and our workshops Why did you choose this team? I Think it's such a huge topic just in the not only in the design world, but in business and in government Especially with data. That's something that Everyone's talking about not everybody knows exactly What they think they're getting at and so we all need to make sure that at least for us service designers We need to make sure we're ahead of the curve What can we expect in terms of conference experience at this service experience conference workshops presentations? What's happening? It's in San Francisco at the Grand Hyatt We have a day of talks and then the second day we have half-day workshops and then the afternoon with talks again So there's six really cool all very different workshops We have really interesting speakers on Speaking not only on the themes that I was mentioning before but all kinds of themes about looking to the future of service design Hmm And what about you just mentioned a bit of the content, but if I go there as a visitor What can I expect to learn or take away? Which which kind of lessons could I get from this conference? Yeah, well, I think one thing that's great about our conferences is a lot of the a Lot of our content is really set up for people who are Already interested in service design already working on service design in some way And so really the opportunity to meet people in your industry is really a huge one and to meet face-to-face was really You can't replace that I think Then again with our speakers and our talks I think we've really looked outside the usual suspects of service design and the usual Topic areas to try to provoke and inspire people. So I think the discussion, you know over coffee is going to be pretty interesting This leads up to my next question and that is what is the thing you're looking forward to the most Yeah, so there's one of our speakers Jody for Lizzie is She's a professor actually at Carnegie Mellon and she has been studying how Practitioners have service designers and UX and interaction designers out in industry are Using data or working alongside data scientists machine learning experts people like that and so she's really She's really looking at what practitioners are actually doing and not just theorizing about what people should do or what people Might want to do. I think it's really interesting to see her recommendations and just her observations on the state of what's really happening and any Exciting presentations or keynote speakers that are coming up that you really want to see Yeah, we have Andy Pauline speaking at the end of the as he is a former guest of the show. Oh, yeah, that's check check it out Yeah, yeah, I think you'll have a lot of really insightful stuff to say and since he's going at the end of the conference Gonna wrap up what he heard over the course of the two days and synthesize it for us. So I think that'll be really cool if he's got an amazing voice, so Just maybe close your eyes at the end of the conference and just listen to it. Yeah, great to have Andy there Andrea so When people are excited and actually want to come and join the conference How do we sign up? Right, so you can go to our website and buy ticket through the website. I think you'll have the link below the video Yeah, we've got a discount for listeners of this video It's SDS 17 for 15% off and that'll be below too So yeah, 15% off your ticket for whoever wants to use that code and then we're gonna do a giveaway where In the next two weeks If you heard this video just send a tweet and you just have to include Why you're interested and why you're excited to attend the conference and there's a hashtag and a URL that you need to include Which are below the video as well Read the official rules. Yeah. Yeah, and so One lucky winner who tweets that out will receive a free ticket Awesome, so we'll draw a random winner within Two weeks you have two weeks time to actually compete for this free ticket and just tell us why you're excited to join, right? Yeah Also meant you out all the best in the final preparations Good luck make sure you have some fun, and I'm really looking forward to seeing some of the material of the conference. Yeah, me too Thanks. Yeah, thanks for having me So to enter this competition Send out a tweet telling why you're excited to go to the conference Include the hashtag sxconf17 and the link that is in the description of this video If you enjoyed this episode and like to see more check out some of the past Interviews and don't forget to subscribe to the channel for now. Thanks for watching and I'll see you in a brand new episode