 long date, BARC on Monday evening finally fixed the price of respondent-level data at Rs. 15 lakh per annum for broadcasters. As of now, only agencies have access to the respondent-level data at the cost of Rs. 60 lakh per annum. According to news reports, the Department of Telecommunications has said that the current definition of telecom services under the Telegraph Act is good enough and that there is no need to add OTT in the new bill. LN's Sachi Ansachi has been awarded Dunkin India's creative duties. The account was won following a multi-agency pitch called in Delhi and the agency will be handling the brands both mainline and digital duty. According to a recent report, the value of IPL ecosystem has increased from Rs. 87,000 crore to Rs. 92,500 crore, representing a 6.3% increase over the previous edition. Hyundai Motor India posted a close to 38% jump in its ad spends in the financial year 2023, as compared to 2022. The company spent around 491 crores in financial year 2022 and raised it to 677 crores this year.