 So we have the embedded world 2022. Hi. Hi there. So it's nice to be back in a trade show, right? It's so great to be back and see all my old friends from all over the place and talking to all of our sales partners and customers and everybody is so busy with all these new applications and technology is advancing so rapidly now. There's all these amazing new applications coming out, especially in the area of AI and vision and automation. So it's very, very exciting. It's good to be out here again talking to customers. I have all your partners, all your customers been very busy the last two years or are some more busy than others. You know, I guess it's a real mix because we have maybe 50 partners around the world. So it's all kinds of things are going on. But in general, everybody is seeing an increased level of application of activity just because new technology is breaking all these new, making all these new applications possible, you know? Yes. And what's the latest thing we started talking about here at the embedded world? So what we have, you know, several new things we were talking about here. This presentation here is kind of doing a quick overview of our five newest products. So we have a new rugged system here, which is really excellent. I'll show you this in a moment. This rugged system is excellent for quick turn, quick customization. So it eliminates a lot of the problems with rugged systems which is all the custom design. So it makes it much easier to, and a faster lower cost to develop a custom rugged system for vehicles or military, whatever. Then we have new rugged SVCs for standard industrial applications. So this one is Apollo Lake with PCI-E 104 and rugged design. Then we have here Ethernet Switching. This is a very big product line for us. So Ethernet Switching is used everywhere. All these vehicles, whether it's commercial or industrial, you know, UAVs, submarines, they're all using Ethernet Switching now. So we have quite a successful line of Ethernet Switches. And then this is the latest Ndidia Jetson carrier for the new Jetson ORIN, the high-performance 275 TOPS module that's coming out later next month, actually. So we have a range of products in these different market segments. Also, we say we cover the spectrum of embedded because we have these four categories. Ethernet Switches, we have rugged SVCs, we have Ndidia Jetson, and we have rugged systems. So which one do you want to start with? So one I'll show you my new rugged system here. This is called Geode. Geode is rock hard, but it crashes on the inside. I'm just going to close to the mic. Oh, okay. So Geode is hard on the outside and it pressures the valuable on the inside, right? And so this is our Geode system. This is designed for rugged applications. So it's a very rugged sealed enclosure. It's aluminum with a mil 3899 connectors. It's all sealed construction. You can see here we have gaskets and everything is sealed for IP67. What's special about this product is that it's flexible in every possible dimension and it eliminates a lot of custom designs. So first we have a ComExpress carrier board. So you have a choice of CPU. So I'm not sure if you can see all these cables that you normally would have in a rugged system. Everything is PCB mounted and the PCB is connected directly to the main PCB. So there are no cables inside except for this one special cable. So this makes it much faster and easier to customize the product and to build it because there's no custom cable design. That's the number one issue in rugged systems is to design the custom cables. So to eliminate all that work makes it much faster and easier and it's pre expanded. So we have expansion connectors already built in so that if you need to add more IO, which everybody does, you can do it without having to redesign anything. All you have to do is one low cost cable from the IO board to the connector board and you're all set. So we call it quick ship custom rugged systems. So that's really nice. That's supposed to change the whole market for rugged systems because it eliminates all the custom design. So that's our newest product here. How do you come up with that? You know, just listening to customers and experienced building systems. Every time we build a rugged system, there's this huge ordeal about having to design the cabling and build the cabling and route the cabling inside the enclosure and design the enclosure to fit it. For example, this one over here is a custom system that we just finished building for a customer. This is going on a vehicle. So this system required all kinds of redesign and cabling and connectors and everything. It was a big ordeal. So the idea behind the new system is that all of this goes away and simply just plug the boards in and you're done. Pick the boards you want, plug them in and you're finished. No business. You have experience with rugged. Yes, absolutely. Yeah, we've been since day one. We've been doing products that are rugged all over our boards. Let's see. So here's the difference. Here's a rugged SBC. So in this board, all the connectors are latching, positive latching. So you plug the cable in and it stays in. It's not just friction lock, but it's locked in so that it won't come out from vibration. Then the PCB is thicker so that it helps keep it from vibrating, which is very, very important because in a high vibration environment, you will get these standing waves and flexing of the circuit board. And so if you keep the board rigid, then the frequency of that flexing goes up and out of the range of the vibration. So it keeps the solder joints more reliable. So it's very important to have a thicker PCB. And finally, we have a mounting plate, which also serves as the conduction cooling plate. That's the backside. And then this is, if you look at a slide view in there, you can see that the processor and other chips are directly connected to the base plate. So it helps conduct the heat away so that inside of the box stays cooler, all the electronics stay cooler and you get increased reliability. So these boards are designed specifically for rugged vehicle applications. So rugged, we've been doing that for quite a long time. And so the natural extension is to go from rugged board to a rugged system and we've had good success with this. So it got a lot of interest at the show? Yes, quite a bit, right, on all different product lines. Another very popular product line of ours is our NVIDIA Jetson product line. This is a carrier board for the Xavier, which until now was the highest performing Jetson product. This is a hundred, I guess it's 30, 32 tops, terror operations per second. They have a new product coming out called Oren, which is the big news from NVIDIA. Oren will be coming out in July next month and Oren is up to 275 tops. So it's a huge increase in performance. And we have a new carrier board being developed for Oren called Osborn, as an Aussie Osborn, and that will be coming out in September and that will support all the high end performance of the Oren module. Many years working with NVIDIA. We've worked with NVIDIA for about three years now, I guess. And so we have a pretty successful market. In fact, NVIDIA, the business is growing so rapidly that it's gone from zero to 50% of our business in just three years. So it's really, really popular because the higher performance enables all these new applications that no one could do before. And because the high performance involves all things like image processing or machine learning or robotics, language processing, all these kinds of applications that people had a hard time doing they wanted to do but didn't have any technology to do, now they're all becoming available. And the more, for example, just today we had a customer that what they want to do is they want to run a fiber optic line along a pipeline and they have some special high computation algorithms that they can use to detect vibration in the fiber optic cable. And so they can use that to detect if there's any damage or tampering or digging near a pipeline, they can go and investigate and find the problem and fix it before it becomes a problem. So that's a very interesting application that was just not possible to do until the high performance GPU technology came out. So it's an example of just all these new applications that are coming out and that's part of the reason that we see these big growths in the market. There's a question right here. Please ask about managed switches. You do stuff? We have a very popular line also of ethernet switches as I mentioned earlier. A lot of electronics, a lot of vehicles now have so many electronics inside of them that they need a way to connect them all together and ethernet switching is the kind of standard interface where it used to be serial ports, maybe USB. Now people are using ethernet. So we have a very successful line of ethernet switches. So this product is very popular. This is called Epsilon 8130. This is an eight port managed switch. Again, we have rugged board, we have latching connectors, wide temperature and so on. Built into the board is a web interface that provides all the web management of the software just like you have at home router. All the same features, VPN and so on, all these kinds of things are available, VLAN are available inside the switch. So this is very popular. And then we have here a switch module. So this is very interesting because what this does is it takes all the technology of the ethernet switch including the hardware and the software and puts it onto one small module that you can then plug onto your own carrier board. So what you can do is you can make your own shape carrier board and it can look like this or it can look like this, where it can be like whatever you want it to be, whatever connectors you want, whatever shape you want, you can do that yourself. Those are very easy light technology. All the heavy lifting is done by our module. So it really accelerates the development of custom ethernet switches. So this is a very popular product for us and it's very, it's increasingly used in vehicle applications as well because of the small size. So you've done a lot of ethernet switching. Ethernet switching is our second largest product line after a video. Yes. Right. And what's your third? The third will be our rugged bracket SBCs. And I think I mentioned a moment ago I showed you the Saturn board here. So this is a brand new carrier board board. So now for rugged boards, what we are doing is instead of putting the processor directly on the board as you saw before, we're making a com express carrier board. So this carrier board has all the IO and the same thing, the latching connectors, the thicker PCB and so on. But now what it has is a com express connectors so that you can plug a com express module on. So one carrier board can be used for a wide number of processors. This is actually very good because say a customer designs an application and they use this board in it, right? So this board is called Jasper by the way. So I said they make a product and they put Jasper inside their products, right? All of a sudden there's a new Intel processor or a new AMD processor with higher performance or some special feature and they want to use that processor. So they can switch to it instantly because as soon as a new processor comes out, all these companies that are making wards, they come out with a com that uses that processor before they come out with an SBC. So the first generation of product using a new processor is always a com. So you get instant access to the latest generation of processors and all you have to do is plug a new com onto the back side of here and you're up and running. So no redesign, no cabling, no enclosure change, there's nothing at all. Everything stays exactly the same. All we do is plug a new com in and now you have the new processor and also extends the lifetime of your product. In case the processor goes obsolete, you just plug a new processor in and you have another five years of life cycle. How many people do you have in the company? Small. So we are under 20 people right now. But we are largely outsourced because we are outsourced. So we actually have dropped our employee base by factor three over the past 10 years simply by outsourcing. So we outsource all the manufacturing, we outsource most of the engineering and so on, so and a lot of logistics. And so by doing that, we maintain focus on the core value-adding capabilities because to me, the philosophy of business is outsource everything non-essential. So there's no point in hiring all these people that are doing generic work. You should outsource all that to someone who does it better and focus on the core value of the engineering and the solution building and things like that. And customer relations, customizing. Yes, of course, right. And the customer relations are pre and post sale all that together. So that's the whole important thing. So that's why we focus on business development and our product development and on business strategy versus on how to build the best factory. And it's an awesome world, the embedded world, right? I love it because the applications, I know, the applications are unbelievable. And every single day I hear an application I've never heard of before. Every single day I hear about new applications and in new industries that never thought of existed, but they do. And so we like to say, we cover the spectrum of embedded computing here. Cover the spectrum. So that's really meant to say that we cover different product lines. So we have, you know, we have a video Jetson with us, which is comms, common carriers, web, SBCs, and complex systems, those are things that we've been talking about here. And here's a poster about the Jetson. This is our mascot for Jetson. This is supposed to be a robot or, you know, an Android kind of carrier. It is a robot, right? I know it's a real person just with a purple. Oh, okay, yeah. Actually, the original image was blue and we modified it to be purple. But anyway, so this is our purple lady we call her and she's our mascot for all the video Jetson products. This is an example of a rugged system. So we actually have, this is the geosystem that you saw a moment ago. We actually have a rugged switch on this vehicle. It's a US Navy hovercraft. And so they use six of our switches on this rugged on this vehicle. So that's a quick successful project for us. Nice. So we cover the range of all different kinds of things. We do low-end industrial, we do high-end rugged systems. Over here, what we're doing. Can you stand behind that? Okay. What are we looking at here? So what we're doing here is we are showing in video Jetson, this is more of an image processing application. So here, we have a couple of demos. Once the demo here is, there are three cameras. Three cameras together are offering 180 field, 180 degree field of view. And three images are being stitched together as software in real time. So you get a large wide range image and you can use it for monitoring or security or like for example, watching a sports game. You can get a picture of the whole field on it and then you can zoom around to follow the action, things like that. So that's one application. This application over here is another carrier board. And this is a GMSL camera. GMSL is a technology that is used to conduct high speed signals over long distances. So this is a pretty much an industry standard now. This camera is a rugged camera. It's meant for vehicles. So you could have the camera located far away from the electronics. So on a bus, for example, you can have cameras all over the bus to watch people or watch outside for safety or things like that. And you can all be tied into the adjusting carrier, which can then be used to things like detect people or detect hazards or whatever it's going to be. So two different applications. Without revealing any secrets, can you mention some really cool projects that happened in the last couple of years or that aren't going to happen? We have tons of applications. In fact, they're all right here. So here's one. This is a robot made by the U.S. military or for the U.S. military. It uses our ethernet switch to connect all the different sensors together. This is a very, very big program for the U.S. military. This one is a police robot. This is used, it's just basically like a wheel vehicle. Some illustrations, no? It's for security in places like where there's a lot of car thefts or something like that, or whatever, or break-ins, you know, which is happening more and more in parts of the world. It's real? This is a real product. Yes, and they use our video- It must be so much fun to see one of those. It's hilarious. At first it was kind of freaky, but now it's like, we need it. Ha, ha, ha. Yeah, I want those in my neighborhood. See, exactly. This one is interesting. This is a video-adjusted with cameras being used in mushroom farming. The camera and the AI can detect which mushrooms are ready for picking. And then they control the robot arm to go and pick the mushroom. And then they bring it over to the front here and another thing comes by and slices the bottom off. And then it drops it into the package. So it's picking, cleaning, packaging all together in one step. It's mushroom. Mushroom harvesting. Harvesting. And this one is being used for, this is a very big application. Anybody that buys prescription drugs by mail, the fulfillment is being done by a company that is using our board to dispense the medication and to count the pills, identify the pills to make sure you get the right prescription. So they count a lot of pills? So you get the right pills every time thanks to diamond systems. You don't get over those, see? And if there's a wrong pill, it will be your fault. No, we are not live. Ha, ha, ha. So those are some applications. Here's mining. Here's an application where they use a computing to identify the rock underneath the surface. They can identify where the minerals are and like if there's any subsurface fractures or weakness in the rock for mining. Here's a underwater vehicle. Here's a railroad locomotive using our boards for the dashboards. The dashboard has all kinds of electronics in it and they use our IO for that. So all kinds of applications here, EV charger. Okay, and then intelligence signage, like Minority Report, like the movie, where it identifies people and can target advertising to them. This is all being powered by our NVIDIA Jestson products. Is that real? That's a real product. Is it targeting targeted from the streets? Yes. Absolutely not. And if you wear the glasses, you see the real? I don't know about the glasses or somebody else. We don't have the glasses. But I think this is more currently and certainly like people counting. So they can sell advertising based upon the number of people in the area in a time of day. So like during rush hour, you show certain ads during lower traffic periods, you show different ads. I think that's what it's for right now. But it was only a matter of time before it starts identifying people and then targeting them for specific advertising. Like we noticed you were just over at this store. Would you like to go back and buy the special thing that you didn't see before? That could very well be the advertising that pops up on here. So you know those days are coming where you're being tracked. I already heard that in the USA, already the average person is seen by 200 cameras a day. That's a pretty amazing number and it's probably going to keep increasing from there. There it is. We've been seen by at least two cameras right now. Ha ha ha. There, right there. Cool. All right, so thanks a lot for showing the Better World 2022. All right, thank you again. What kind of events do you go to? You know, we go to general purpose events mostly. That work like this, mostly general purpose event. In the US? We have done a few. We do a couple of international shows to our partners. So we will be going to a military show in September here in Europe and then possibly another one next spring. But anyways, we do a few shows here, not that many. Well, we'll do more now than we did the last couple of years, right? But most of the other general purpose shows. Cool, thanks a lot. Okay, thank you.