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BMW Championship Promoted by Volume PR with Science, Makes History

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Published on Jun 30, 2015

Volume Public Relations helped the 2014 BMW Championship in Denver, Colorado break multiple records. The event, which was held at Cherry Hills Country Club, made history with ticket sales, media coverage, and money raised for the Western Golf Association/Evans Scholars Foundation (WGA/ESF).

Volume PR’s utilized a science-based marketing and communications strategy and anchored sales, marketing, event promotions, and media relations in the behavioral, social, and cognitive sciences (such as psychology, sociology and neuroscience).

This campaign has since been recognized with awards, including being named Tournament of the Year from the PGA TOUR.

Watch the video for footage of the event and highlights of Volume's accomplishments.

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