 Yes, because of you. Yeah, absolutely. You know, and, and because of you, we've been able to do this. Talk to us about what you're seeing in the communication side of things. I love, you know, I love your, your strategy, but what are some of those things that you feel can really help us move forward on this? Yeah, boy is so important because of you. Right. But fundamentally, what that's about is making the donor the hero of the story. Right. And, and that's one of the reasons why we part of the strategic services that we provide is storytelling and campaign copy. And because, and I say this with love, because I sat in a nonprofit development director seat for 15 years, nonprofits do not know how to market themselves and they don't know how to sell themselves right, and especially in a digital campaign. And so, so that's one of the reasons when, when, you know, it's crunch time and they need to need to need to develop really compelling campaign copy that we work with with our clients to write that campaign copy and tell their story. And so a huge piece of that is making the donor the hero of the story. Right. And I can't tell you how many organizations, I've seen this get this, get this wrong, not on Cosmatch but but another platform is to be quite honest, where where they'll say things I like the following. Help us feed a hungry child. Right. Click here to help us feed a hungry child. We are doing this than the other thing. Right. That's not what converts donors that's not what inspires people and gets them within a second because that's all you have when they're looking at your campaign page to decide whether or not they're going to going to give. To change the help us feed a hungry child to click here to feed a hungry child. You're going to feed the hungry child. Right. And it sounds like a small difference, but it's fundamental in the way in all of your, the whole communication strategy in this campaign and beyond. It's really, really important piece making the donor, the hero, hero of the story and as you were talking about before Julia that be a Y right boy, because of you, right makes the donor the hero of that story.