 We've come to this place where this ingredient which has all of these traditional roots In a lot of the cold growing places all over the world It's become that come to mean something to us in in California beyond what it is as a vegetable It's come to mean kind of a way of life in a way of looking at the world and it's become so ubiquitous That it's almost like what do you do? How do you even use something that has it's like a word that's been used so much that it doesn't mean anything anymore? so I think you know one of the things that We look at is we kind of it's easy to go out and find something new that no one's ever seen before and you get that That shock of the new that rush of discovery How do you create that same rush of discovery through something that is that someone sees every day? How do you use something which is so common as a vehicle for self-expression? Thank you very much