 Are you tired of watching boring old press releases? Then you've come to the right place, the right channel, the number one channel for CEO interviews and company overviews. Welcome to Rich TV Live, subscribe to our channel and make sure to hit the like button on our videos to help with the YouTube algorithm for more information and in-depth discussions and analysis. Join our trading club at richpigsdaily.com and don't forget to subscribe and hit the bell for notifications to get alerted when our next CEO interview is released so you can discover the next 10-bagger. Hi, how's everybody doing today? I am your host, Rich. Here we have a Rich TV Live with our very special guest, Matthew Reed, the CEO of AppLife Digital Solutions via Shanghai on the telephone today. How are you doing today, Matthew? I'm great, Rich. How are you doing today? I'm doing fantastic. Very excited to learn more about your company. Why don't you tell us a little bit about yourself and how you got involved with AppLife Digital Solutions? Okay, I'm born and raised in New York. I had been living out in LA for about 20 years and was working in the entertainment industry and I made my way out to Asia, raising capital for film and television. And while I was out here working on a couple of film projects, I started getting calls from people back in the States asking me for one particular favor repeatedly. My mother owns a store and she's buying a product and she's ordering it from a factory in China and there are so many stories about fraud. Is there a way you can do us a favor? Can you just check to see before my mom sends $20,000 to this company that they're really there? That there's supposed to be near Shanghai somewhere. So at first I was okay and I would sometimes get on a subway or a train and go to the outskirts and look to see that it was there or if I was working on a film deal with a group of lawyers, I would say, hey, I need a favor. Can you just tell me if this company is really operating and tell me if they're really in business and they would go on the computer and check the state agency computers and see that they're a real operating entity. In Chinese, it's easy to see the real information. And I was reporting back to people and then eventually I realized that this needs to be a service and this is actually something that a lot of businesses, small to medium-sized businesses around the world would benefit from because they don't have the people on the ground that accompany like Apple or Tesla do. They don't have the ability to have somebody that reads and writes Chinese. You're talking about like a jeweler in the middle of America that's about to order $10,000 with the part-shaped pendants for her Valentine's Day sale and she's gonna send somebody $10,000 into them. That's a lot of money. How do they protect themselves or how do they just know comfort level that the people that they're dealing with aren't fraudulent and they're not just getting scammed online? So we created a little service called B2BCHX and that's how AppLife was actually born. That was the first solution that we sort of put together and we partnered with a law firm on the ground. They do the background checks. They're a certified licensed law firm in Shanghai, one of the biggest business firms in Shanghai. They do these checks, they do the research, they return like a one-page Carfax report and we were able to, a lot of my friends and then friends and friends and friends were calling and asking for the service and it wasn't really about making money. We were charging 80 bucks for the report. It's like a one-page Carfax and it gives you a lot of comfort. Now, if you want more detailed information, the law firm will go deeper. There's a $400 report, $1,200 report and you can get really deep information but that's sort of how AppLife was born. The idea behind AppLife is just creating simple solutions for things in recreation, in business, in daily life. And we thought, okay, this is just a simple solution. It's a way to use the internet and digital technology to take advantage of a way to service your business and prevent fraud or prevent getting taken advantage of or if you've been taken advantage of, get the information to track down the company, get legal information to go after them if you had to. So, EDBCHX was born. We were operating it for a little while. We weren't really doing any marketing but we were just getting some word of mouth business and then sort of the next project came to us and then the next one. And so we have a handful of in-house projects that we've created that sometimes solve a single problem or a single issue for people. And then we look to invest in or own by acquiring other companies that do have an e-commerce or in a cloud-based platform as well. So that's sort of what AppLife is. That's fantastic. You know, actually I could have used your service because we're getting into crypto mining and we found out that the cheapest crypto mining you can get is in China. And we started researching and we found some that were like half price of what you would get here in North America. And we had the exact same problem. We're like, we need boots in the ground because if we're gonna send a large payment to a factory in China that we have no relationship with, how do we know that we're not gonna get, you know, run into some problems? So the fact that you actually are doing this is brilliant because myself and my partners, we've had some issues with some of the same concerns. So I actually think this is a really good idea. And that leads me into the next question. Can you go through some of the milestones that were hit in the first six months of 2021 and what the main goals are for the last six months of 2021 for AppLife digital solutions? Well, in the beginning of the year, you know, we have three in-house projects and we started looking at a couple of acquisition targets. In about 10, 11 months ago, we signed a deal with the Maxon Group in New York. They're, you know, a great small cap investment bank. They're doing a lot of companies up from the OTC and the OTCQB where we are up onto the NASDAQ. And we signed a deal with them that's threefold and this was a big milestone for us, this agreement with them. One is they're giving us just advisory services. We have a weekly call, senior management participates. Our, everyone on our side, they have a five, six people on their side, five, six people on our side. We go to give them a rundown of what we're doing. We get advice from them, which is really fantastic. They have great, you know, a bunch of great minds. It's always great to listen to, right? And you always want to hear good ideas and good advice. So that's one part of the deal. The second part of the deal is they're helping us find potential acquisition targets, right? They're helping us vet and also, you know, search out M&As for us to possibly take over. And the third part of the deal is they want to uplift us to the NASDAQ. So, you know, we've been working on all three parts of those, of that deal. And that sort of is both answers to your question. It was about a year ago and it's right now that we're just starting to get some acquisition targets that we're getting focused in on that are already generating some revenue. We have a very simple model for acquisitions. We want companies that are e-commerce and cloud-based businesses. We want strong management that's not going to run away. We want them to stay on and keep running their company. We're not looking to kick them out and take over their business. We want to take 51% so we can book the revenue under our revenue column, but we want them to continue operating the business and continue running the business. And we want to, you know, make the acquisition with a little bit of cash and a bunch of stuff. And we want them to ride the up list and have to go through the wave of the growth of app life as well. So, you know, we're starting to find, you know, a couple of companies every two, three months that we start vetting and going through and we go through them. And if we find reasons that they wouldn't be good public company partners, we move on to the next ones. You know, sometimes we find companies that, you know, we look at for three months and they don't have a good tax background. They don't have a good history of tax payments and we don't want to be in bed with bad partner. So we move on to the next one. So we've been narrowing down targets and we hope by the end of this year to have made at least one acquisition on a company that is already generating revenue. Fantastic. Now here at Rich TV Live, we love to identify undervalued, underappreciated, underexposed opportunities and we love technology. We love hyper growth industries and it's important to understand the team behind a company and it's typically the team behind the company that is going to be able to lay a foundation of success. So in saying that, can you run us through the team at AppLife Digital Solutions and what each member brings to the team? Sure. Yeah. You know, one of the things we're really proud of at AppLife is the team here. And we kind of feel like we did this the right way. We built this correctly. We didn't back into a shell. We filed our own S1 a couple of years ago when we filed and we listed on the OTC on the pink sheets. And then immediately afterwards, we realized that for the credibility and in terms of negotiations and raising capital, we wanted to get off the pink sheets. So we uplisted to the OTCQB and so the foundation of the company is very strong and what goes really hand in hand in that is with the people that we have built into the team. Our board of directors is way above and beyond what we should have as a board for a company of our size. We have one of our board members, Sid is the former president of Paramount Pictures, a former chairman of Columbia TriStar. He was the president of the Motion Picture Association of the Oscars for four years. He's an advisor and board member on companies like Dolby and Nokia and AppLife Digital and Marvel and other companies. But having a board member like that that has that kind of cloud and business history, it gives us somebody to lean on in-house. Another one of our board members, Donna was the former number two or three man at IMAX Global. He was responsible for building the movie theaters around the world in marketing and growing the chain and he actually recently left IMAX and went to a new theater group. But Don is one of our board members, Tracy Gray. Tracy is actually, you don't really get to say that you work with an actual rocket scientist but Tracy was a systems engineer on the space shuttle program. She was writing docking software and she ended up going back to school and becoming a dual MBA from Berkeley and from Columbia. And does a lot of TED Talks. She runs a lot of women led business ventures and women led business speaking engagements. She was an advisor to the mayor of Los Angeles. She's one of those really dynamic people. Our fourth independent board member is a gentleman named Richard Walden. Richard is another one of those really dynamic people. In the 1970s he gave up his high paying international law job, partnered up with a bunch of Hollywood celebrities and formed a charity called Operation USA that was helping get clean water into Cambodia and Vietnam towards the tail end of the conflict in the war over there. And that has turned into a half a billion dollar a year charity with only a one in a, less than a one and a half percent operating overhead. So for every dollar donated to Operation USA, 98.5 or more cents gets actually to the people on the ground. It's not like the Red Cross. These guys are really good at what they do. Richard is a Nobel Peace Laureate. He's a Wharton grad, a University of Pennsylvania law grad. Educated, well-educated board members, great advisors, active participants. And those people right there are the initial foundation. The executive team, the people I surround myself with, I always try to, I'm one of those people that says, surround yourself with people smarter than you and it makes you smarter. And I've worked hard to do that. We have a chief legal officer, an in-house attorney, Michael Wheeler, who has been in companies like he's a security attorney from Akin Gump and other big firms in New York. And he's in-house and he's working with us just, full-time just to help launch this project. He believes in, he's been with us since the start and he's been fantastic. We have a gentleman named Leslie Bernard who I've known Leslie for 30 years. Leslie is one of those guys from the, that had a little bit of a claim to fame in the mid to late 1980s in New York City. He owned a lot of restaurants and bars that were very popular and well-known and clubs and things like that. And all the way up until the early 2000s he was even in that industry. Leslie is sort of our executive project director and the reason that I wanted Leslie is because he singly is one of those people that gets focused on a project and I've watched him with restaurants and bars which are very similar to a tech project in terms of you build it out, you have a schedule, you have people, you have a team, you have to get things accomplished, you have to make orders, you have to have inventory, all those things. He knows how to manage that. He's fantastic. He's also a Georgetown graduate with a degree in finance. So when you add all that together and his initial job out of college was as an analyst for manufacturers handover bank. So he's one of our daily operators and we have a investor relations, internal investor relations person named Jody Janssen who just has a lot of experience. He owned a company called Investor Stock Daily and he's been with us since to start also and he's just another great voice and advisor for us. And for our CFO, when I was originally going to hire a CFO I was introduced to a gentleman named Joseph Hemi in New York and Joseph runs a company called CFO Squad. And at first I was like, well, I could hire one CFO or if I work with Joseph, I get his whole team. He's got 14 CPAs with specialty, everything from tax and public entities and filing and all different specialties in one office. And I would, if I had a question that was outside the realm of our daily operations he had somebody to go to right in the office. So we started working with CFO Squad and we kept saying, well, we're gonna hire, we had this, we kept interviewing different CFOs. We like this guy, we like this guy, but nobody has been able to supplement or supplant the team that I have there. So, and I've been working with them for three years and I love the team, the people we work with are great. So we have them handling all of our books and our filings. And we have legal counsel, SCC counsel outside of our internal counsel, Chase Chandler. And we have all the regular public entity vendors in terms of transfer agents and everybody on board that we've been with since the start. We really liked the team we put together and we believe in working hard together in the loyalty and we've had three and a half years of filings. We've never filed late. We've not a day at any time. And so we're, you know, and the entire group works well together. And that's one of the things that, like I said, we're really proud of. Me myself, like I said, I'm born and raised in New York City. I went to NYU. My background was in marketing and I got out to LA working in the attainment industry. And after 20 years in LA, I wanted something different. And I decided that I was gonna take what I was doing in the attainment industry at the time, which was raising capital for film and television. And I decided that I was gonna make a change and I came out to Asia. And I was out here full time for a few years. And then I was going back and forth between Northern California and China and Shanghai. And after a while and with COVID and becoming a little bit more difficult to travel, I just decided to post myself up over here a little bit more full time. So there's the team. That's sort of how everything operates. Everybody's in the U.S. except for me. The company is a U.S. company. It operates in the U.S. Our businesses are built for the U.S. or global markets, our in-house projects. So that's pretty much the, I think that answers that question. Fantastic. Now we love to understand how you pick the projects that you wanna get involved with to build your portfolio, to get the best return to investors. So can you explain a little bit of how you make those selections for the companies you're looking to acquire? And where do you see the company's projected revenue in the next two years? Okay, well, so two parts there. So the first thing is how do we pick projects? The first thing when we build a project internally, we're like, we talked about earlier, we want it to be a solution. We want it to resolve a problem. We have B2B CHX, which does background checks on Chinese entities for small and medium businesses. That's a really easy business model. There's small and medium businesses all around the world. We didn't even have to try and determine a marketing plan for that company. China did it for us. They laid out the One Road, One Belt initiative on where they're gonna go and they're gonna promote Chinese business and Chinese infrastructure and Chinese capital. And we're just following them around now and we're just starting to market that business and put money behind it. Over the last few months, we've just started to raise capital enough to start marketing some of these companies that we've had that have been generating a little bit of revenue or haven't been doing very much that we had in our portfolio. The other business I told you we have is Rooster Essentials, which is in the men's grooming industry. Men's grooming three years ago was a $12 billion a year industry. You went into a supermarket, you saw one or two items that were particular for men. Now you see shelves and shelves of men's products. Four men, all the big players and small little boutique players also have four men products. So what we wanted to create was sort of an e-commerce platform where men can go shopping efficiently and easily for stuff that they normally use on a daily basis and then they could also set up like a subscription slash auto delivery on a product. So for example, I get a box every month and in my box every month is shampoo and soap and deodorant and toothpaste. Cause those are the things I need every month. But every other month, the box also contains some razor blades and some hair gel and some moisturizer with some SPF and every third month it contains a new toothbrush and a new razor handle cause I like to change that every three months. And every fourth or fifth month it comes with a box of Q-tips. So every month I get one box and the contents vary depending on my selections and now I don't have to go shopping or deal with anymore. Men aren't like women when it comes to that type of stuff. I don't wanna have to go shopping for product or hair care stuff. It's not something I have time for or I wanna waste time looking for. So I can go do it once, spend about 10 minutes, click off what I need, how I want this every month, every three months, every four months, pay for it. It'll bill me automatically every month and now it just shows up in my doorstep. So that would solve the problem that I felt that men had. The third business model that we just completed and we're about to launch is called Office Hop. Office Hop I think is a winner. Office Hop is the easy way to put it. It's Airbnb for office space and meeting rooms. So if you are a law firm and you have in New York City and you have 10 law offices and three conference rooms but now you only have seven full-time attorneys coming in so you have a couple of empty offices, you can now list them just like you would if you had an extra bedroom or an investment property and you wanted to list it as on an Airbnb space. Restaurants can list their empty private room in the back and they can list it as a lunch meeting, they can list a venue with it. They could say it holds 10 people for 350 bucks, 10 people get lunch, you have the room for three hours and wifi. Here's the menu and here's, so we've sort of created this platform and like I said, it's a sharing platform. We feel like it resolves a problem, especially right now with COVID, a lot of people working from home, sales teams aren't going into offices every day, they're meeting once a week somewhere, people are traveling, they don't have a place to work, they need a place to work privately, places, shared desk places like the WeWorks and the ServeCorp, they'll be able to list their spaces as well but we're expecting to see that people that have extra space, extra meeting room space, extra creative space, they need a place to list it and we believe that there's a market out there for it. So that's that problem. We made an investment in a company called Global Hemp Service which we're expecting them to launch their business in the next probably 30 days. They supply hemp building material and textiles, either large format roles to designers or of textiles or hemp creed or hemp insulation materials, things like that they supply out of China. They also offer, they're gonna be offering a carbon credits whereas big companies right now can buy carbon credits easily, smaller companies can't, don't know how to do that. If you were like, okay, I have a business and we're eating up, we're using a lot of plastic or we have a lot of waste and we wanna do good for society. So we're gonna buy $2,000 a month or $2,000 every two months with the carbon credits to give back and we'll get a little notification and a certification about it and hemp gets left in the ground somewhere and hemp's really good for the earth and it recycles water and it cleans the earth and all that type of stuff. So we made an investment in that project and we have a minority position now but as they start to generate more revenue we'll take a majority position. We have the exclusive right to do that already. And then we have a couple of other targets that we're looking at that I probably can't talk about yet that we've been in discussions with our advisors and we're reviewing paperwork and we're doing a little background checking and bedding and as we get closer to making a move on them then there'll be some more announcements but this is really how we're gonna grow quickly. So the first part of your question is answered. The second part is what kind of revenue are we looking to get? When we start generating revenue it's gonna come very fast and we're gonna keep growing very quickly because our in-house projects, yes we expect to generate revenue and the idea of being entrepreneurs and starting new businesses and creating new business models is fantastic but buying companies that are already generating revenue the more we buy, the more valuable our stock becomes the more valuable that stock becomes in terms of being able to buy bigger and more companies. So we will be able to start making bigger purchases making them faster and acquiring more revenue more quickly. So in the next, we might acquire seven to $10 million in revenue in the next 12 months but in the following 12 months we might acquire 25 to 30 but and then the following 12 months we might acquire 50 to 70 million. Our goal is to get $100 million in revenue. I don't wanna put a target date on that but our goal is to hit that number in a relatively short period of time and the faster we go, the bigger we get. It's a very big snowball effect with this business model and that's sort of why people that have invested in us and supported us up until now believe in us because once, as we start rolling it the ball gets bigger and bigger and bigger and eventually we're playing a big boy game in a little boy market and eventually we're gonna get out of the off the OTCQB and move up to the NASDAQ and we're gonna start growing at a much faster pace then. That sounds fantastic and considering you guys are at only eight cents this is gonna give investors an opportunity to get in at the ground floor. If App Life Digital Solutions were to compare itself to its competitors in the sector what would you say sets you guys apart? You know, we're two different business models pushed into one, right? We develop a cloud-based business and e-commerce businesses and we have this acquisition part of as being part of our model, this acquisition model. Really what sets us apart is the team. The board and the executive team that we have for a small gap company like I said to everybody always it's above our pay grade but we are happy to enjoy the fact that we have them available for us. We're able to, they participate they advise us, they admonish me when they think that I'm headed in the wrong direction and they push me harder when they want me to keep going in the direction that we're headed in. It's a fantastic group that we have and I don't like to say in any way that I'm being the CEO, I'm another team member. And I have, like I said to you before I've surrounded myself with some fantastic minds and people with some great educations and just as a product of that I think that that's one of the things about our company that's gonna give us you know, lift off really good lift off. You know, it's, you know, like you said the company trading in like eight cents, eight and a half cents or something in that range these days. It's a unique position for us to be in trading at that level. We were trading in the early in the low 20 cents range for about a year you know, low volume but trading in the low 20s and then our volumes started to increase and we were trading in the 14, 15 and then it picked up to about 18, 19 cents it was trading around that range a couple of months ago and we filed an S1 and raised some capital. And when we did that, we flooded the market with some shares and that's what we're seeing the result of at the prices. So yeah, we kind of feel like it's a steal here. People are, you know, people that we know that are calling us and, you know other investors that have already come in before are coming back and they're buying more stock at this price because you know, they're watching the company and they're saying, you know you guys should be trading between 15 and 19 cents a share this is not going to be too long term before we're off where we are and we're back up into that range. And you know, as the volume starts to pick up again we expect that the pricing will pick back up again also. Now here at Rich TV Live, we are fundamental traders we like to understand the fundamentals of the company. So let's talk about your share structure for our viewers. How many shares does the company currently have issuing outstanding and how do you plan on attracting more institutional investment alongside more retail investors? Okay, so there's 135 or 136 million shares outstanding at the moment. There is, we have another, you know eight or 10 million shares available to us in an S1 that we had filed that we have not sold yet that we have been holding on to because we were watched, we flooded the market a little bit like I said a couple of months ago and so we stopped selling the shares in the S1 because we didn't want to flood the market and have too many shares out there and watch diluted any further. So we're just waiting until the volume picks back up and the pricing picks back up and then we have investors that have already been asking for the other shares that we were holding. So there will be about 150, 155 million shares in the float in total when everything is said and done. We have no, it's purely a common stock portfolio. We're not holding preferred shares or issuing warrants or preferred shares or anything like that on the outside. It's what you see is what you get. It's very straightforward. And in terms of institutional capital our deal with Maxim is gonna take care of that. They already have institutional investors that are sort of filed up and lined up in order of where they're gonna go to raise the 15 to 18 million or so that we're gonna need at the time of the uplisting to the NASDAQ. When we make one or two acquisitions over the course of the next three to four months start generating a little revenue in our in-house projects now that we're putting a little bit of money that we just recently raised into these in-house e-commerce platforms that we built. And now that more revenue is starting to come in and we'll be generating a little revenue on our own as well as possibly making an acquisition. At that point it will be the gasoline that Maxim needs to initiate the uplist. And that's where the institutional capital will be lined up for us. Fantastic. If there was one thing you would want shareholders to know about at-life digital solutions today what would that be? Hold on to your seats. We believe we have big things in front of us. And like I said, the bigger we get the faster we're gonna grow. So this isn't gonna be one of those stock plays where people are gonna come in and buy the stock here and then be able to get it here again in six months. This is, we're gonna be looking out our rear view window very soon. And then in six months we'll be looking back on that previous three months. And in a year we're looking back on that previous six months. We know that as we start growing, like I said it's the model that we built is gonna create a snowball effect and we expect to get a lot bigger, a lot faster and that's speed to pick up as we go. That sounds fantastic. Now here at Rich TV Live we've got investors from all over the world that will see this video see this interview. What is the best way for those shareholders to get in touch with you or the company if they have any questions? The email is really the easiest way. Info at AppliteDigital.com. They can go onto our website and fill out a contact form if they have questions. So they can contact our IR team who's listed on the website on the investors page. Public entities aren't too hard to track down as I've learned. If anyone wants to ask a question or they wanna ask, we're always open. We're available to answer questions and we do. We have somebody that responds to those emails. We pay attention to them so we're available. Fantastic. Well, thank you so much for your time today. Matthew Reed, the CEO of Applite Digital Solutions. Before we say goodbye to everyone who's watching I must remind you that Rich TV Live is strictly for information and education purposes. We are investors just like you guys. Please do your due diligence, do your research before you invest in anything that we talk about or discuss here on Rich TV Live. In saying it and in doing this interview, I feel like this is a company that is really undervalued, underappreciated, underexposed. Put it on your watch list, put it on your radar. Let's talk about it. This is Rich from Rich TV Live. If you liked the video, please smash the like button. Comment down below, share the video everywhere and subscribe. If you're not winning, you're not watching. We bring in the winners and we bring them to you first. Thank you for your time, Matthew. We'll talk to you soon. Thanks so much for having me. Hope to talk to you again. That is Matthew Reed, the CEO of Applite Digital Solutions calling us from Shanghai, China. Thank you guys for watching. This is Rich from Rich TV Live. Have a nice day, everybody. We'll see you soon.