 Hi, this is George cow and welcome back to the LinkedIn course. All right So let's dig into the first concept, which is to setting which is how to set up an optimized LinkedIn profile and the reason to do this is because LinkedIn is Essentially for many people a a public Rolodex it is a directory of professionals and business owners and career builders on the internet and there are more than at this time more than 300 million Active LinkedIn users and so and everyone's there for business and professional networking So it's a really great way to find new clients and to find people who can refer you to new clients And the way that people find you is when you have an optimized profile on LinkedIn So how do we do that? So let's go ahead and dig into each concept one by one. So first of all I'm gonna just make this a little bigger here Make sure that you don't have a duplicate profile on LinkedIn now now this might Be obvious to some of you but a lot of people when they get Invited by a colleague or friend the LinkedIn they forget that they already have a LinkedIn profile And so they accidentally create another LinkedIn account. I've had several clients who have done this So I wanted to show you this real quick. You want to just make sure you don't have a duplicate profile So how do you do that? You go to the LinkedIn search and then you? search your name so Search your name. I'm gonna just try mine first name last name Okay, and then once I type that in scroll down and I click location anywhere and I click search And let's take a look to see okay So obviously already have a LinkedIn profile and I know I don't have a duplicate one But if you keep looking down there are several I'm all that what I recommend you do is when once you search your name look at all the results to Make sure you know you don't have you didn't create another one So if I don't know maybe that's That's one of my profiles as well You know, I don't know that person personally. Well, I guess he's a LinkedIn connection I coin acquaintance maybe but I'll click through to this person to see if that might be me and This person only has one connection So it's maybe just a brother of that person So you see how I'm doing it is just going through and clicking on each one to so I live in the United States So I wouldn't have put Hong Kong for my location for examples That's definitely not me, but if I keep going down and down and down and none of these are me And then when you get to the bottom you want to click next to go to the next page and just kind of keep going again And I'm just gonna see just you can generally look at the some of the information is their professional headline Is that describe you their location that does describe you the industry does that describe you? You know none of these describe me Okay, this person Now I was born in Taiwan. I'm not living there now, but I'll click through to you know Who knows maybe I created a duplicate account with that You know this person joined the textile group and I'm you know, even though my family has been involved in textiles I'm not personally involved. So so that's I know that's definitely not me So you see how I'm doing it. So that's what I recommend you do go through and see if you have any duplicates possibly If you do find that in some one of them might be you Then I've given you instructions on how to this is actually official instructions from linked in Lating waiting for it to load anyway, I clicked on this link and it should open this page And just please follow these instructions to Merge your accounts into one I actually don't know if you can merge accounts, but you can certainly Export the contacts from one account and import it to another account and then close the account that you don't want anymore All right, so I hope that's helpful And I look forward to seeing you in the next module when we'll start talking about how to fill out your LinkedIn profile in an optimized way