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Published on Aug 30, 2011
UNECE, FIBA Europe and FIBA launch today an information campaign on road safety at EuroBasket 2011, which will be held in Lithuania from 31 August to 18 September. The campaign, running under the motto "We play and drive by the rules", builds up on the success of a similar campaign launched last year during the FIBA Basketball World Championship 2010 held in Turkey. Every year some 1.3 million people die as a result of road traffic crashes worldwide -- amounting to more than 3,500 deaths each day. More than half of the casualties are pedestrians, cyclists or other road users not traveling in a car. Road traffic injuries are the leading cause of death for children and young people aged between 5 and 29. In addition, on average 20 to 50 million people sustain non-fatal injuries from road traffic crashes each year. These injuries are a significant cause of disabilities worldwide. The campaign aims to inform people around the world about the simple rules that save lives on the road. Its objective is to encourage respect for the rules, on the road as well as on the court. The campaign is organized by UNECE, FIBA Europe and the International Basketball Federation (FIBA) with the support of the Lithuanian Basketball Federation (LBF), which will host the championship, the Spanish Basketball Federation (FEB) and the Ministry of Transport and Communications of Lithuania (MoTC). The "We play and drive by the rules" campaign includes video clips with José Calderón, World champion with the Spanish national team, and Jonas Valanciunas, member of Lithuania's national team. These will be broadcast in the arenas where the games will be played and on the television channels broadcasting the games.