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Published on Feb 28, 2013
Stanley Hainsworth, Tether
We Are the Stories We Tell
How do you craft love affairs between brands and individuals? Love that blossoms; love that lasts? By starting at the genuine heart of a brand, with an approach that elevates story over style. Stories that evolve from a series of carefully crafted cumulative experiences that connect us via our shared affinities, desires and convictions. These stories manifest themselves as experiential tapestries, nurturing our sense of collective unity as they empower people to engage with one another, and the brands they love, in more resonant, more human ways.