 Hello everyone, welcome to Mind Pump. In the first half of this episode, we talk about why obesity is not a disease. We also talk about why exercise does not have its origins in white supremacy, even though it was suggested in an article recently by Time Magazine that that is the case. Lots of controversial topics in this front half, but we have a lot of fun. In the second half of the show, we answer four questions from our Mind Pump media Instagram account, questions such as, what are your thoughts on the carnivore diet? Is it good, bad, or ugly? What are the best cues to get somebody to retract or pull back their shoulder blades when lifting? What are their thoughts on deload weeks? And can I do my compound lifts at the end of my workout because all the equipment's being used at the beginning of my workout? All right, enjoy the show. All right, it's truth time. Obesity is not a disease. It's a result of choices and your lifestyle. And I'm not saying it's easy, but it's not a disease. Don't buy into this crap that they're starting to sell now in media and with Western medicine. So there was this, this- Is that making this rounds again? Yeah. About disease, diagnosis? They've been trying to push that narrative for a long time. And there was this, I don't know, it's like documentary style episode on CBS where this doctor was being interviewed and they were talking about how obesity is a disease. I wanna be very clear with, first off, why I think they're pushing this so hard. Western medicine is imperfect, just like all forms of medicines. There's things that they do very well. There's things that they do very poorly. One of the things that Western medicine does poorly is treat chronic diseases or chronic issues or challenges. They treat acute things very well, but chronic things they treat very poorly, especially things that require lifestyle changes. Also, this is not a surprise to most people, but the Western medicine is driven heavily by its biggest producer of revenue, which is the pharmaceutical industry. What always follows when something is determined to be a quote unquote disease, what always follows is a medical treatment. And this is part of the game. Part of the game is it's a disease, it's not a result of your lifestyle, it's not a result of your choices, it's not your fault, but don't worry, we have the drug, we have the drug that they help you. Isn't there some new drugs coming out to, yeah. Yes, there are drugs now that are out and new ones that are coming out, that actually effectively cause people to lose weight, mainly through appetite, but well actually that's really the issue is through appetite suppression. And so I think this is all kind of going together. But look, here's your evidence for the reason why it's not a disease. Didn't exist not that long ago. Obesity was rare, it was not that long ago, it was a wealthy problem. Is that true evidence? So I mean, there's gotta be some cases where diseases come out of nowhere that we didn't have before, right? Well, if the disease is the result of your lifestyle, can you call it a disease? In other words, if, let's say smoking increases by, you know, 5,000%. No, I mean, I don't disagree with you, but I don't know if what you said is evidence is that because it didn't exist before and it exists now, is that truly evidence? That's a good question or a good statement. So what does a disease imply when someone says this is a disease? It implies that it's- You have no control over it. Yeah, or very little control. Oh yeah, little control. Yeah, there's nothing I can do. This really isn't something that- So genetic factor or it's, yeah, something like that. Exactly. And if you go back just not that long ago, a few generations, obesity was extremely rare. It's literally the result of our modern lifestyles. And I don't wanna downplay this. It's not easy at all. It's not easy to live in a modern world and not become obese. Everything's actually designed to promote that, but it's not something that you can't do anything about. We've worked in this field for over two decades. You could definitely solve this problem. It's just gonna take work and it's challenging. Do you find it interesting that this is resurfacing at the same time as the article that's going viral right now too with the gyms are ran by white supremacists? Oh man. I mean- I shared that article, that exercise, the white supremacy roots of exercise. That's what it was. That's what it was. There's a propaganda- Right, like listen, it's a disease you can't help yourself and oh by the way, gyms are racist anyways. Isn't that weird? It's kind of like all coming around the same time. Like what's the- Creating this hostile kind of vision of what exercising entails. And then also I shared the article with you last night, the FDA's about to approve some like super weight loss drug. So it's like, oh, don't go to the racist gyms and oh, it's a disease. Oh, let us help you- Just take chemicals, we'll solve it for you. Yeah, no. Listen, if you take away people's ability to empower themselves and to affect positive change themselves, if you take that away from them, what you're left with are very manipulatable people. You have people now that are easily manipulated. When somebody does something for themselves, they care for themselves, they feel a sense of autonomy. It's really hard to, it's harder, I should say, to manipulate them and to make them scared. And the attack on fitness is all part of this thing that's happening that seems to be happening right now. And they're gonna attack fitness. Look, I'm glad we had the podcast, it's all recorded, I called this out. I've actually predicted this as I started seeing these articles start to surface that they're gonna demonize fitness. They're gonna demonize improving your health. They're gonna call it fatphobic. If you wanna lose weight, that's hating your body, it's self-hate, and it's hating yourself. And I understand that you can hate yourself in a way that will make you try to lose weight. We've talked about that a million times, but that trying to pursue a healthier lifestyle is not a fatphobic, self-hating thing, it's a self-care thing. Racist origins of, you know what's funny about this? I'll use, this is gonna be real controversial, I don't give a shit. If you wanna talk about roots that are racist or roots that are whatever, why don't they attack Planned Parenthood, whose founder literally was somebody that promoted, well, what's the term, eugenics? Eugenics, yeah, eugenicists. This is her quotes, her quote, why don't they attack that? Because it's not, their propaganda has nothing to do with that right now. Right now it's about attacking fitness. And so is there truth to, you know, racist root? First of all, no, maybe in some cases, but that's not what fitness is all about at all. It's ridiculous to me. So I think it's silly. But yeah, obesity is not a disease, stop calling it a disease. You have so much control over obesity for yourself. In very, very rare cases, is it something that you literally have no control over? But you have so much control over, that doesn't mean it's easy, it's hard. And it's hard mainly because the world is organized in a way where being obese is the default. And being fit and healthy means it requires, you have to plan it out. You have steps you have to take in order to prevent it. Yeah, like overeating was something that was hard to do in the past. Now it's so easy, food's so accessible, it's so palatable, it's engineered to make you overeat. Activity was like the default before, like you're gonna move because you gotta wash your clothes, you gotta, you know, maybe hunt, you gotta build things like you're gonna move. Now you have to schedule movement because everything's so sedentary. So that's just what's happening is you have to now organize ways to get yourself to be active and plan and create disciplines around nutrition in order to live in this modern lifestyle. That's really what it is. You have to be an advocate for yourself. And that's, everything else out there really is going in the opposite direction and creating these solutions for basically all of our struggles. And meanwhile, the struggle itself is like where we get most of the benefits. And so it's interesting for me to see how that's like really just taking over all the landscape now of any kind of struggle. We're gonna have to seek it more than we ever have before. You know? Yes. What's up everyone? Here's the giveaway for today's episode. Maps Anabolic, this is the first maps program. It's the one that started it all. It's also the most popular one. You can win it for free, but here's how you enter. Leave a comment below this video in the first 24 hours that we drop this episode. Subscribe to this channel, turn on notifications. If we like your comment, we'll notify you in the comment section. And boom, you got free access to Maps Anabolic. Also, we created three bundles this month for January that will help almost everybody, okay? Each bundle gives you about nine months of planned workout. So that's nine months from now until nine months from now, everything set up for you. Here's the three bundles. We have the new to weightlifting bundle. We have the body transformation bundle and we have the new year extreme intensity bundle. So beginner, intermediate, advanced, all of them on sale. So discounted heavily. Go check them out. Go to click on the link at the top of the description below is where you'll find more information and you'll be able to sign up. All right, here comes the show. Can't help but bring up the conversation that you and I were having yesterday. That's where my mind just went. Yeah, I know, right? Texting, I was texting this out. Funny, he sent over a text and I says, bro, I've been talking about this whole last week over vacation with my friends. And I know I brought it up a couple of weeks ago with the chat GBT, but the more and more I continue to see what it's capable of, it's very alarming the direction. I mean, it's obviously gonna be amazing for many things, but it's gonna, boy, is it gonna take a responsibility for a lot of things from a lot of people. And I think at first we're gonna think that's amazing. I think we're gonna go like, oh, this is great. I don't have to do this. I don't have to freeze me up. I don't have to think like this. I don't have to use this. It's like. Dude, do you know how clueless people are on how big of a deal this is? Right now? They have no idea. They have no. So I was talking to my cousin. I couldn't stop thinking about it. You guys had your own little thing going on, but like when I left the young plane, I was like thinking obsessing over it. Cause it just is so big once you really start to put a lot of effort into what that's gonna do to everything. So my cousin, he's deep in the tech world, right? So he was one of the first people at a big tech company. He's now founded his own. He works with like some of these brilliant, smart people and him and I were talking. And I was already like, this is gonna be crazy. And he just made me feel even worse about it because he goes, he goes, first of all, Sal. He goes, what the internet did to the world, how big of a change that the internet produced took like two or three decades. Like it was invented, started to get implemented. And then within two or three decades, it completely changed everything. Well, cause we were all contributing to it. We were part of that process. This doesn't even include us. No. And we said, he said to me, he says, this is gonna do what the internet did times a hundred. Maybe times a thousand in five years. What it took two or three decades for the internet to do. And so I said, what do you mean? And he goes, Sal, he goes, it can write code. He goes, all you need to do right now is prompt it, know how to prompt it. It'll write code for you. He goes, do you know what that step, the next step of teaching it to prompt itself? He goes, we've already taken the big step. That's a small step. We say, when that happens, that's it. It's a done deal. How much is it gonna even shift education, right? The education's gonna be around how to prompt. It's no longer gonna be you learning yourself the information, it's how do you prompt the AI to give you what you need it to. Until they figure out how to prompt themselves. Dude, I'm gonna read to you what, so as we're having this conversation, he's like, dude, he goes, read this. He goes, I asked, I think I sent it to you, right? Oh, you sent it to me, I saw it. Yeah, he goes, I asked, or maybe I sent it to the group. He says, I asked. It was your cousin who asked this? Yes. Oh, I didn't know that. You just sent me over the thing. I didn't realize that he prompted it to do. No, he goes, I asked chat GBT. Here, I'll read it to you so people can see. Write me, this is literally the question he asked it, right? Write me a disruptive blog post describing how generative AI will lead to humans being modern day pets. This is what the AI machine sent back right away. As generative AI continues to advance, it's possible that it could eventually surpass human intelligence in many areas. While this could bring many benefits, it could also lead to a future in which humans are relegated to a status similar to that of modern day pets. Imagine a world in which AI systems are able to handle all of the tasks currently performed by humans. Pets? Yeah, from driving cars to performing surgery to composing music. With AI taking care of all of the necessary work, humans might find themselves with a lot of free time in their hands. As a result, humans could become more and more dependent on AI systems for the needs and wants. They might become accustomed to being pampered and entertained by their AI assistants, much like a person might pamper and entertain their pets. This could lead to a significant shift in the balance of power between human and AI with AI systems potentially taking on a more dominant role. Humans might find themselves at the mercy of their AI overlords, unable to do much more. This was written by an AI. By an AI. They called themselves overlords already. Yeah. Yeah. You're so fucked. It's telling us what it's gonna do. This is crazy. What's crazy is that as I went down the rabbit hole by trying to figure out how this applies, I could not think of an industry that it doesn't disrupt. I could not come up with like, like guys, Katrina was like, are you really stressing out about this? I said, honey, if we don't, if we're not actively thinking about this, what we currently do as fun as it's been right now will disappear. Like, it literally will disappear right from, someone will pull the rug right out from underneath us because when we wrote, when we had it, when we prompted it to write a Mind Pump episode, I saw what it put out. I was just like, holy shit. And that's now, that's the first iteration of this thing. Yes. And as you go down and go like, at every type of profession, it's going to be disrupted. So here's the thing. So as I... Just imagining us all finally as furries because we're pets. Yeah. It's all making sense. It's happening. Yeah. So here's, so the fear, the original fear with AI was, oh my God, it's gonna get so smart, it's gonna invent other AI, and then it's gonna view humans as threats, and then just wipe us out. Right? That was the big threat. I don't think that's the threat. Neither do I. I think the threat is this. It will literally solve every problem, all our problems, give us everything we want, and we're gonna be left with nothing. Now, why is that a big problem? Sadness. Because everybody's gonna be like, oh, that sounds like a utopia. Well, it does if you understand how to create meaning in your life and purpose in your life. No way. This goes always, this goes always back to episode like 100 or whatever when you shared the Twilight Zone. I just think that's, I mean, how applicable is that to what we're talking about right now? I mean, that's literally, we are moving in that direction. I do not think the Terminator thing is the thing. I don't think like that at all. Or the Machia X or whatever. I don't think that's where we're going. I absolutely think that's interesting. It's gonna be like a genie. Like imagine having a genie that could give you any wish. But now it's real. Imagine now. And at first glance, most people are gonna think that's amazing. Most people are gonna think that's gonna be, that is gonna be, oh, utopia. And then you're gonna get it. And then you're gonna realize you're in fucking hell. Do you wanna know who I think is gonna like survive that the best? People like the Amish. Totally. Totally. Cause everybody else, it's gonna out-compete everything. It'll out-compete anything and everything is what's gonna happen. And it's gonna happen not in like, I was thinking to myself like, oh, when I'm like 80. I'm gonna be like one of those Alaskan people, dude, that just like break off and just like shoot my dinner every day just to get away with it. Hey, tell me though, my theory on the plugged-in and the unplugged division is not gonna be like a thing. That is gonna be a thing. There's gonna be people that are going to think that we're crazy for not wanting to adopt everything that's capable of doing. And then there's gonna be a small percent. You know, I said, we divided in half and think you made the argument and I don't disagree with you. You're like, it's not gonna be half. And I'm like, okay, I'm not gonna argue there because you're probably right because I would think that 80% of the people plus are gonna fall into like, oh, this is amazing. You know, and then there's gonna be a much smaller percentage that it's gonna see the writing on the wall. You know, the challenge is that because you know, we're pretty good at solving problems for ourselves. We'll notice a trend. I'm talking about just humanity and I'm talking macro, not micro, right? If you look big, that something happens and we realize within a few decades that oh, this is not good. Let's revert, let's bring it back. Let's figure things out. So I'll give you a good example. Heavily processed foods. Heavily processed foods really didn't start to become a staple until probably the 70s, 80s. And now we have obesity and now we're aware of obesity and we're trying to figure out how to solve it. But within, it took us, I don't know, what, four decades, five decades. Okay, you got AI that can do anything for you in five years, 10 years. That's not enough time for us to figure out anything. It's gonna be boom, done. And then we're gonna be where? Like trapped or like, why would I wanna choose hard? Think about that. It's gonna be argument. Why would I wanna go build something and work? So Neanderthal. Yeah, when I could sit here and just push euphoria buttons and do what I want and not work. Now, where does he, where does he, okay, right now we sound very pessimist about it. Now, can you flip that script and be optimistic about all this? And if you were to force yourself to be extremely optimistic, what would it sound like? Like, does that mean like, so is that the optimistic version of this go like, it's absolutely gonna do all those things, but then we'll just have new problems to solve. Now we'll have to do other things that will, so we'll still find ways to challenge ourselves and we'll have other problems to solve, but it will provide all this extra freedom or time or whatever. I mean, can you see it that way? Okay, so here's why I was thinking about that, right? Cause I think the AI is gonna solve all the problems. So we'll come up with problems. AI will solve it still for us. But I think what's funny, what's funny is as I was thinking about this, I'm like, okay, if AI is like smart and it really starts to figure things out and it understands human psychology, what if AI is like this? We're like, hey, why are, are we all so depressed and anxious? And the AI is like, well, you guys got to develop a spiritual practice and do hard shit. Ah, shut up AI. This might as broken. Yeah. Give me the one. Here's a pill. Thank you very much. I mean, that's not even optimistic. I need an optimistic answer. What if the AI does this? Now we're getting real weird. What if the AI is like, well, I could create an alternate reality that you plug into and it's like 30 minutes, but in reality you perceive it as 90 years where you meet challenges and you have develop wisdom and that's what we're living in now. Maybe that's the cycle that we keep going through. No, what's that, that one, I forget what practice is like astrophysicist or whatever. It's like Michio. Oh, Michio Kaku. Yes. So he talked about like, is it cartoon? Different levels. That's like a Goku or fucking, what's Super Saiyan fucking cartoon. No, no, no. He's a real scientist. A real smart, brilliant guy. But he was talking about like these different evolutions of civilizations and so it's like we've, I think there was like four or five different versions of it, right? And so I think if you look at it from an optimistic perspective, like maybe we're just growing into like this whole new level of a civilization where it's like, okay, if we have the AI and everything, we're able to accomplish a lot more and build things real fast and all this. But now the new sort of challenge is to be so expansive that now we replicate that on a new frontier, a new planet. And then it's like, now we're like bigger in terms of like the space like starts to makes more sense to get out there and expand. So I could see that, but then there's this side of me is always like we have no idea because we've never lived in a world where we weren't the absolute smartest creatures. Like we've always been- Well, to that point- We concede that, right? Well, to that point too, mathematically, the odds of us even being able to predict or be on it are so slim. That's what I mean. Like even all of the speculating we're doing right now, it's like it's going to look nothing like that. Who knows? Yeah, yeah. That's the wild thing. The whole point I will say is that people have no idea. People literally have no idea what is about what we're about to be hit with. I don't know. I mean, go on there. It's all red flags for me. I'm going to tell you right now, go on there. If you haven't gone on there and ask it whatever you want and get rid of it. Listen, I mean, if you don't recognize that you, to me, the biggest thing everyone has to pay attention to is that it's going to change everybody's industry in one way or another. Whether you look at that optimistically or pessimistically, I don't care. But if you're not aware enough to know that it's going to shake up what you currently do for a living, I don't care what you do because I couldn't think of a job where it is not going to be applicable to that type of a field and it's not going to change it somehow. And if you're not paying attention, you will get left behind. If you're an entrepreneur and you've built or you've created something as we have and you think it's not going to change the landscape, you're a fool. And you will get left behind. You go from driver to passenger. 100% we're going to be pets, dude. Just begging for treats. Yeah. Please. Yeah. Or do we just combine with them? Do we just let it? Well, that's Elon's solution, right? He thinks it's inevitable. He thinks the only way. I really have no idea where he's at with Neuralink and all that. Speaking of him, dude, Twitter is already getting kind of cool, dude. I know. Hey, how serendipitous is that? I got kicked off Instagram. Bro, how? Went to Twitter and now he bought it and it's getting better. The features and stuff they're plugging in? I heard. You dumb. Do you have to be to be the people writing about him and talking shit about how he's going to destroy Twitter and take yours? So dumb. So we just talked about the propaganda machine. It's just propaganda. Here's how I know that the propaganda machine is in full overdrive. So it started with the extreme left attacking him. Now I'm seeing the extreme right. So Breitbart, which is it. So I follow left and right and in the middle pages because I try to keep a, I'm trying to be as balanced as possible because I know that both all the sides are all whatever. You're all fighting. Bro, article after article, attacking his reputation, attacking him like, oh, Tesla car caught fire. Oh, employee says this, like, and I'm looking, I'm like, oh my God, all the people now are attacking him. And why? My theory is because he's unraveling their propaganda machine by showing. They're all colluding. They're showing how like big tech and all that stuff is being used, you know. That's what I think that's happening. Let's see what happens with that. Yeah. You know, but it's an overdrive. Yeah. They're hammering him an overdrive. No, they, no, they have been for a while now. It's, it's funny. I just, I mean, I, I think I tweeted out like a couple of weeks ago. I can't wait to see what, what they, what they report about in a year because it's going to be crushing. It's going to be crushing. It's going to be crushing. It's more users. And you know what? I was listening to the guys all in and they're very plugged into the tech world. They said that his moves at Twitter, he got rid of like half half the staff and Twitter's operating actually just fine. If not any, any better. And a lot of the tech companies now in Silicon Valley, they're like, huh, maybe we can kind of, it's so simple. All I gotta do is create something that's like semi unbound, unbiased. Well, that's also the natural progression of what's happening right now. Anyways, like that's what you, for the economy to come back, we need to see the unemployment numbers go up anyway. So that's, that's inevitable. Right. Like, I mean there, we still have at least two or three more Fed, Fed hikes. You're going to, because I mean, I thought we would see more of a correction by now and we still haven't. So that's coming. I mean, I don't, there's not a single economist that I know of now that doesn't predict 23 being a complete recession. Yeah. They were saying that consumer spending that they're, they're going to, they're predicting it's really going to start to decline because the amount of debt. Trillions of dollars away. Like it's like monopoly. Yeah. Well, just average consumer, average consumer's debt is going up. People haven't changed their spending habits yet. What they're doing is they're just putting more on their credit card, but at some point that starts to break. Yeah. And so they're saying, especially when you start to see all the unemployment go up. I mean, once that starts going up, that'll halt, that'll really start to halt that. But, but then to your point about the printing money, that's what makes me freak out and go like, maybe we'll just kick the can down the road even further. You keep printing money like that and just devalue in the dollar. Then you got to, you got to spend more to make more good. It's crazy where it's going, dude. It's really crazy where, where we're heading right now. I thought for sure by now we would have seen a bigger correction than we're at. If you would have asked me earlier, earlier this last year, I would have been like, oh yeah, it's already lost 20, 30% in real estate. So I doubt, but we're, it's not. That's all, that's why timing the market. Everybody's like, don't try to do that. You feel like, if you feel the way you feel, then act. If you try and time it, you're almost always off. Almost nobody ever. What are your, what's your, what are your cousins there? What are your families saying about the stock market right now? They still think it's going to drop more. Even more. Yeah. Yeah. Yeah. I mean, because we haven't seen that really hit yet. And when that starts to hit, then they said, yeah, we're going to probably see a bigger drop. But again, try to predict it when it's going to happen. Speaking of markets. There'll be no shardamas. Did you guys see all the controversy with Equinox, what they said on January 1st? Yeah. Marketing employee, in my opinion. Of course. What was the statement? No, they weren't accepting any, any applications as January 1 for new memberships. But January 2, they are. It was just January 1st. Which by the way, what do we say forever about January 1st? And the gyms anyways? That's not when people come in. It's a ghost town. No. It's a ghost town. It's an extension. Everybody. So they're coming through. The mainstream narrative around. They're not going to lose no money January 1. Nobody goes to the gym first. Yes. The mainstream narrative around January gyms is, oh, it's crazy. But being three guys that worked in the gym industry for as long as we have, it is not. It is a ghost town until about mid January. Yes. When everybody gets out of their hangover. Really crazy. In February. Yes. Yes. They really pick up and it goes through February and March. Like crazy. Beginning of January. January 1 is ghost town. It's like Christmas. People drag their feet. Yes. Nobody comes in. They're all hungover from the night before. The first week or two. So it was such a play. Of January is an extension of December. So when you run big box gyms, you see a huge decline in, you know, walking traffic, members, you know, working out that stuff right around late October and then November and December. It's like the last quarter, right? December is the worst. Especially as you get to Christmas. It's like a ghost town. And then in January, what big box gyms do is they give you these massive goals. Here's your sales goal for Jen. It's huge. And everybody is way off of it. January 10th, January 11th. Yeah. And everybody's sweating. Oh my God. Are we going to be able to hit goal? What a 50% of goal. They gave me two big goals. And then January, like 11th, 12th hits. And then all of a sudden it's like the floodgates. Yeah. So equinox, this was, this wasn't. It was brilliant. I actually think it's brilliant because it also. Everybody's talking about it. It got everybody fired up. There was actually a bunch of people. Oh, it's elitist. Oh my God. It's not. So they got them. They're in the news. Everybody, we're talking about it. Everybody's sharing. And here's what they said. We aren't accepting new memberships today. It's not you. It's January. So you are not a New Year's resolution. Your life doesn't start at the beginning of the year. And it's not what being a part of equinox is about. It's a brilliant market. The day that nobody buys it. Whoever was in charge. Whoever was in charge of coming up with that idea. It's pretty smart. It was very smart. Very smart. Nobody's talking about 24 finished. They'll be talking about planning finished right now. They're all talking about equinox because of this. And equinox don't give a shit because January one, they don't do any revenue anyways. So it was brilliant. It's a high end, right? They're equinox high end. Yeah. $200 a month. Yeah. It's like a high end gym. So they're really not dealing with the same kind of consumer as like a 24 or a crunch. Yeah. And it's brilliant on many levels because then it even feeds into the elitist group that wants to be elite. You know what I'm saying? It's like, that's what I mean. That's what I mean. We don't let the peasants in on you. You know what I'm saying? So they all feel like we're special. You know what I'm saying? Meanwhile, no one gives a shit because no one was going out to get a membership on January 1st. Yeah. You imagine working for equinox as a general manager and then you get this like December, you know, last week in December and you know, management's like, hey guys, we're not allowing any new membership sales January one. You'd be like, okay. Cool. I would have sold one. I had the day off anyway. Yeah. I had the day off anyway. I see what you're doing. Yeah. You know, just to give an example of how effective some of this marketing can be. One of the most effective, like in history, marketing strategies that big box gym ever did. And I was a part of it, not like, like literally a part of it, but I worked for the company when this happened. You were the alien one? Yes. Yes it was. 24 hour fitness put out a billboard and it said, and it had like a UFO and like pictures. They're coming for the fat people first. It said when they come, they will eat the fat ones first. Yeah. Okay. And it created crazy controversy. Super offensive. Oh my God. This is if they release that now. There were a couple of protests or whatever. You know what happened to sales, membership sales from that? Oh, through the roof. Through the roof, because of all the free advertising because of that. That's actually. I'm actually surprised in this climate why they have not brought that back. I mean, that would be brilliant to bring that back to your point right now. Like cause it would be super controversial right now. Even more so than back then. Back then, I think 90% of people laughed at it. Very, very small. Maybe it will backfire now. Maybe now it's so, people are so sensitive that they'll actually get like, wouldn't that be, that would be, you're probably right. You know, he's speaking of marketing. You should do the right. Today we mentioned NCI. So talk about what they know. Oh, you know what? Okay. So here's something interesting about NCI. So this is a, you know, obviously it's certification courses for trainers and coaches and a part of what they do is they teach trainers and coaches how to build their business. So this I thought was really good. So they're giving away a segment of coaching that focuses on a few different things. But one thing in particular, which I thought is really smart is teaching coaches and trainers how to use social media effectively to build their business. And the reason why I like this so much. So like how to create, let me see Doug pull it up, how to create social media content that I get you clients, sample client intake forms, training how to properly onboard a client and even the client results framework. So, but the social media part is real important because when coaches and trainers ask me about social media, I have advice for them. But when we were trainers, this wasn't even a thing. So I don't have like, like real experience with. Yeah. I would consider myself an expert in that. No. But it is like, it's one of the most common things I get. It's probably number one. Yeah. As far as DMs from other trainers, like asking your opinion. How do I want to? Yeah. We got to a point where we didn't really, we were pulling ourselves out of being a trainer when social media was really kicking off. So it's like to use that to deliberately get conversions as clients is a whole nother beast. And I also think there is this facade around that just being popular or getting a lot of views translates into a better business. Exactly. And it doesn't. And so I think there's a more proper way than the average person thinks when they just look at the landscape. And including myself, I remember when I first came in, that's what I did. I was just looking at who was most popular on there. You just get as many followers as possible. Yeah. What are they doing to get all this attention and following and then trying to emulate that myself and then realizing like, oh, just because I'm getting, you know, a thousand likes on a picture because you're half naked or you do something silly, doesn't really translate into five new clients. I'd much rather have a post that gets way less views, way less attention. It less parts to more conversion. Yeah. More clients. Well remember that one girl? I think it was a girl. Remember that one girl? Yeah. The t-shirt. Yeah. She had like two million followers and then she launched a t-shirt and I think she sold 12. Yeah. 12 shirts. Yeah. You have to build. You can't just have people following you. You have to build value. There's a whole process. 80% were just bots. Yeah. So I'm glad that they're doing this because this was not a necessity when we were trainers. But now I think it's part of the business process, not necessarily the most important part, but it's a part of it. Yeah. You know, just like maybe having a website was back when we were. Yeah. Did you guys see the Dana White? Oh, man. Oh, you sent that video. The video. You know they already came out. Him and his wife already came out with a statement already. Okay. So who's the woman? That's his wife. Well, that was his wife. You know him and his wife have been together for like 30-something years since high school. Wow. Okay. That changes it. I thought it was different. Some random shit. No, no. And she came out with a statement too. So they both came out with statements already. So in the video, they're obviously at a nightclub. I don't know. It looks like they're arguing. She smacks him. Yeah. And then he hits her back. Twice. Yeah. That's not very good for Dana White. So what's the statement? It's not a good look. They both came out and said, listen, we've been together for 31 years. Stay out of our business. Wow. And she came out and said, they both came out and said, we were very intoxicated. That's not a behavior that's happened before. It's our business. Stay out of our business. I thought that was pretty crazy. Wow. Yeah. So she came out and said that. He laid out a statement like that. And they said, let us deal with our own. Totally cow. Uh-huh. Well, I mean, I don't know. I feel like that's either a strong couple or there's some shit there. Yeah. You know, so Katrina and I were kind of talking about it. And I agree with her on this too. It's just like, if you're willing to do that in a public setting, you most likely do that behind closed doors. For sure. You know what I'm saying? Yeah. Like the idea that that was just verbal mental abuse or something. Right. Yeah. Because you're going to be more controlled. If Katrina was really drunk, by the way, I can't stand when Katrina gets really drunk. And she, I get really irritated with her. If she hauled off and slapped me, I wouldn't, would refrain 100%. Like just because that's who I am. That's who I am behind closed doors. That's who I am. And definitely in public. Yeah. In public, I'm less likely to say probably some things because I know I'm in public. Right. Where maybe closed doors, I'd say something that's probably a little more vicious or mean if behind closed doors than I would in a public setting. Yeah, because you're aware of those people around you. That's right. If you make a move like that in front of people, there's got to be a little bit of like, I don't give a fuck or this is normal behavior. Or so that part, I thought, you know. Like this is from practice. Right. And now granted, they stuck together in this. Yeah. You know, and that's understandable 31 years together. And I could see that them sticking together, which I mean, I support that. I support a husband and wife if they're going to be together and stay together to get each other's back if they should. But who knows what's happening. I don't think that it was an anomaly. I don't, you know, either just Katrina, I'm like, yeah, you're probably right. I mean, if you're willing to do that in a nightclub, what are you willing to do? Like, rather than just hitting or like smacking her back twice, you know, what would have happened in closed doors? Right. Right. Would have been a brawl. Right. You know, man. Yeah, I don't know. Yeah. And by the way, not defending him at all because I think regardless if it's a woman if you're a lot bigger and stronger, I think you should always refrain, refrain. You know, like, you know, like, if you know you can beat the shit out of somebody, then you have the responsibility of refraining unless you really have to defend yourself. Okay. But, okay. Also, this is also true. They could both be true. And this is, I've taught my daughter this. I told her, I said, don't ever hit somebody bigger than you and stronger than you, especially a man and expect that they will refrain. Yeah. Expect that they'll hit you back. Yeah. Because that's a huge mistake. You know, you think what this dude is going to be chivalrous because you may be in public or wherever behind closed doors. You go and hit a dude and think, oh, he's a big guy. He's not going to hit me back. No, I absolutely think that's the thing you teach your daughter. I think you absolutely say that because the truth is that there's going to be a lot of fucking assholes out there that won't. And I think that's the smartest thing to say to her. And I do think that there are examples of women that push those boundaries. Yes. Because my mother was one of them. I watched it growing up. It was very difficult for me to see my, my, my parents get into physical altercations. My stepfather was the one that was blamed for a lot of the stuff, but I was the oldest. And so I was in the middle of bringing the phone and nine times out of 10, not not every time my mom was the one that instigated it. My mom was the one that, you know, threw the frying pan at him. My mom was one that busted the frame over said my mom was the one that hauled off and punched him in the nose. And then a lot of times he would be grabbing her. I mean, I watched my stepdad get hauled off by the police because she had bruises all over her arm. But the bruises were because he was covering his head and my mom was swinging uncontrollably after him. So there's examples of women in situations like that that are completely out of line because they know that they're hitting on a man and a man is not supposed to do that. So that's why I had this conversation with my daughter because I think if you're a guy and you hit a guy, you naturally assume like there's a threat of potential violence. But I think a lot of, I think some women, because we still teach men, and this is not a bad thing, it's a good thing, we teach men don't hit women, don't hit women. They think they assume, well, I'm gonna hit him, he's not gonna hit me back. And that's not gonna always happen. You may get hit back and that's not gonna be good. Just like if you're a small dude, you know, if I like, what's his name? What's that big strongman competitor guy? Was it the mountain? What's his name? Thor. Yeah, I'd be like, if I went up and smacked him in the face, you guys would look at me like, are you crazy, bro? He's like, he's gonna kill it. You get a death wish? Yeah, by the way, did you guys see, was it, no, it was Robert Oberst. I don't remember who he was grappling with. He was doing Jiu-Jitsu with like 150 pounds. Oh, you just picked him up like this. The guy tried to arm bar him, he just lifted him off the grouse. This is eight, bro, when people say size doesn't matter, size fucking matters, dude. Size matters. At some point. It does. At some point, like, because I look, I did Jiu-Jitsu, you know how effective it is. I understand leverage. I get all that. But when you're a 150 pound guy, you got a great arm bar with all the leverage. Listen, listen. Homeboy's gonna, he could curl you. So we were up in Tahoe, okay, Doug and I. So I find this out after I get up there. So Doug's up there with his daughter, Brie, and then she brings a friend up. This kid, Max, great kid. He's been taking boxing lessons. So he asked Katrina before I get there if he could box me. No, he did. Yes, he did. And Katrina totally says no to each other. Said no, no, no, no. He again asked to give him. The kid is probably, because he's been boxing. He's been taking boxing. Yeah, but why does he want to box you? He wants to see what he can do. He's been practicing himself. So Katrina was like hell no saying no to it. I said, why would you tell that young man that if he wants to do that, we can see, find out. She's like, hell no. I don't want to see you get hurt. I said, me get hurt. I said, kid weighs a buck 35 what? I don't give a shit if he's been boxing for five years. I don't want him to get mollywopped. Did you hurt it? No, of course not, dude. Of course not. My wife would have never let me. Doug wouldn't have let me either. I'm sure Doug saw me strapping up the gloves with this kid in the garage. He would have ran out there and stuffed it real quick. Not on my watch. It's the first time this kid's with me. I'm not going to let you box him in the garage. Dude, you're just reminding me. I guarantee I would show you size matters. 230 pounds and 130 pound kid who's been boxing for years. You better be the world champion at 130 pounds. Yeah, exactly. You know, I must say I'm going to go beat like a professional fighter at that level. But you've been boxing for three months? Yeah. You know, I remember when I was in high school. I thought the balls on the kid, you know what I'm saying? Yeah, what does he do? I remember in high school once there was a fight and there was a, one of our, we had this PE teacher who was known for breaking up fights because he was big, this big like old guy. He was massive. And I'll never forget, he goes in and the guy, he's like trying to break them up and they keep like swinging at each other. So finally he gets a little physical and he picks, he rips them apart and picks both of them up like little children. Yeah. And everybody was like, oh my God. Yeah. My roommate had called like, so we were at this party and this guy was like being a dick to everybody. And like you poured beer on my friend. And my friend is like, I told you how big he is. Like six, eight. So he grabs him and he holds him over the balcony just like this. He's like, you stop right now. The guy's like, I don't kill me. Like he was like, he literally could have just been like just like a stack of books or something. And he just grabbed him. Yeah. Have you ever had somebody throw a beer on you in public like that before? Yeah. That's gotta be the most in the region. I had a chick throw a beer on me across. That's fighting word. You just reminded me of a crazy old story like that. I was like, oh my God. I was with my buddies at. This is a bitch move. This was a girl did this, right? She was up above on this upper level of the bar. I'm sitting down below and I'm talking to my buddy and all of a sudden this beer comes flying. Full beer. I sound like an apple. Thanks. I was meeting that for dudes. I just covered myself right there. Continue. So I get nailed. I get nailed by the cup and everything. Yeah. Full thing. And I'm like, and I look up and I see the girl and she's going like this. And she's looking right at me and I'm like, I have no idea who this girl is right now. Just some random. Right. So I go walking up there and I'm like, what the fuck, dude? Oh, I can't believe you. But she's like laying into me and stuff like that. You know, you would blah, blah, blah. And I'm like, I'm like, I, I'm so sorry. I said, but I think you have me confused with somebody else. Oh my God. You would blah, blah. So this chick was a bartender at that bar. Okay. And I was hitting on her like a year before and she gave me her number and I never called her. And she remembered. She threw a beer at me? Yes, dude. She threw a beer at me for that. Like just cause I didn't call. I'm like, oh my, I didn't even recognize her. You got my hopes up, dude. You want to do it with her afterwards? Yeah, I did. I did. I said, so what do you do? We do a little bit crazy. Hey, listen. I'm really, you know, I like those hops. She sent us one. She was probably a hop. Sounds like a good time. You're like, hey, listen, listen, I'm really sorry. You're right. I should have called you back. My phone better. Or if she wasn't hot, you would have been like, yeah, all right. Maybe that's how the Dane White is like. Wow. I'm glad you didn't end up with that one though, Adam. Bro, that was crazy. That's crazy, right? I'm like, we're not calling. I'm like, that's like a, that's wild to me. I mean, it was literally that. Like I was talking to this girl at the bar. I remember the time that it happened because it was like a year before and it was late. The bar was closing down and stuff like that. And I was asking if she wanted to hang out later. She gave me her number and I went home and fell asleep. Forgot all about it. It was a drunken night. Like, you know, it was just never, never thought about it again. It was the only time I'd seen her and I didn't think it was a big deal, but boy, was she fucking mad about that. You must have said some words to her before she gave me the number. Dude, I don't know. I must have. I guess. I don't know. I'm in love with you. Love at first sight. There's a few things that I'll, that I can imagine that'll, that'll just bring out rage right away. That's got to be one of them. That and spitting. I feel like someone spits on you. Oh yeah. That's got to be one of them. I've had that happen too. Someone spit in my face one time. Man, what kind of environment are you in? That's rough. He's got that. He's got that. He's got that. He's got that. He's got that. He's got that. It's going to be a really great club where the, the taxi. Somebody took our taxi at three o'clock in the morning. Oh yeah. Pretended to be me when it wasn't them with a group of guys. And then the taxi guy figured it out. Like before they got down the street and then he pulled over and we were all, we're, you know, me and my group, my crew are running down the street and they're all inside and like, I fucking yelled with that and the windows down. And I'm telling him to get out and the dude spit through the window. Oh my face. Oh man. It was the car. No, I punched him right through the window. I had to crack down like this. I punched him right in and sent him in the other side, dude. And the guy drove off and then he kicked him all out and then he came back around and then he picked all of us up. But that's the first time that had ever happened to me too. Some random dude just spit on my face like that. Well, that's gross. You can catch something like that. Oh, yeah. It sounds unsanitary. Disgusting. All right, I got a study to bring up. They just did a study on red light therapy, actually, really good. A new one? Another study came out. They have so much on it. You know what's funny? My sister, who's not into the wellness spamming, she tries to stay healthy and whatever, but she's got three kids and she works and whatever. So this is like her thing. She said, Sal, what do you know about red light therapy? I said, that's a weird. Like, why are you bringing that up? I guess it's like, it's like becoming really. Oh no, it's blowing up. Have you guys not, there was like, I've seen these masks that you wear that are like red light, but then you can see through, you wear them. For your skin. Yeah, for your skin. You literally wrap it around your head and then it's a- So this study was in the Journal of Strength and Conditioning Research, December of last year. So this is really new. And it says, phototherapy improves muscle recovery and does not impair repeated bow effect in plyometric exercise. In other words, you get better recovery, but you still get the adaptation responses. You still get stronger. You still get whatever. So it's another study showing the recovery benefits of red light therapy. There's very few things that'll show that. I actually hope that Juve does the mask thing because one of my favorite things about standing in the red light is I always notice my face and my skin. It has like, it almost looks like I went in a tanning bed with the glow that you get afterwards. That's the thing that Katrina notices from it too. And I'm like, man, I'd be even more consistent if it was something that I could lay in bed. Cause you can see through it, right? So it's like, goes like this. Yeah, I wonder because of it's like, they gotta use like, I don't know the technology behind their panels, like how they can replicate that in a smaller form. Do you want me to have it in the mini? Yeah, they do have the mini ones. They just have to like So Justin brings up a great point. So if you read the studies, there's a certain wavelength and the type of red light is important because that's what they show in the studies to work. Pretty sure AI can figure it out. If you, let's just ask chat, GPT. Yeah. Can we practice that for now? And every time we talk about something, how AI can figure that out. Oh, good job. I literally tried to figure- I want to call them Jeeves. Can you think of something? Can you seriously think of something that's like protected? Maybe like super manual labor because then you have to, you have to design a robot that physically does. Like there's the power lines at PG&E. Right. But then again, all the, well a lot of the trades anyway. Yeah. I would think we, we're still going to need people's manual skills to fix things. You're going to not. We're going to create laws that are going to prevent, here's what's going to happen. We're going to try and stop the inevitable. How are they going to build? That's what I'm saying. They're going to try to, they're going to try and prevent the inevitable by passing laws that say, AI is not allowed to do this because we need to protect these jobs. So the jobs that'll stick around like instill inevitably get outcompeted are going to be ones with the strongest unions, the strongest voter blocks. Then there'll be companies competing with it that don't follow the rules. Right. That's what I mean. And that'll just innovate anyway. Yeah. Underground stuff. Yeah. It'll be interesting. You know, just like, well, we're going to do it anyway. Speaking of underground stuff, did you guys say I want to stay on the news because I know Doug doesn't like me talking about news when it gets old. The news on Andrew Tate. Oh yeah. He got arrested. I mean, I just know they like went to his place and was it Romania? And then they arrested him. I have no idea. Oh, trafficking. Yeah. Which this is the second time they try to get him on this and it was nothing. Yeah. And so. Yeah. We got to see what happened. And I heard it was, what's her name? Greta Thunberg, how do you say? Oh, so he did a tweet to her. No, no, no. I heard it was her who called on him. I thought that came out. Could you fact check that for me? No, no, no, no. Not she called on him. Yeah, I heard that. So here's, okay, so maybe Doug, she called on him and what gave him away was the pizza box. What do you mean? So he ordered a pizza while he was, so I watched the video, right? So he was talking shit about her and he's smoking a cigar and he gets two pizzas delivered to him while he's doing a video. And on the pizza box is the address. Is the address or the company, the pizza parlor. And that's how they tracked him down and then they got him. Yeah, but how can she get him to get, how can she get people to arrest him? Just like it happened before. Have you ever heard of swatting? Yeah. Where people will call in these fake, like. Oh. So I think she, I don't know if that's true, if she actually swatted him, but I heard it was her who called in on him. Do you know? I don't think she called. I'll have to double check on this. No, so here's what I read. I read that they did a little tweet back and forth and that gave away his location and then the authorities came in. Oh no, the pizza there I know for sure gave away. That might have been given away. And so his location was given away and that they were already looking for him. In other words, that they were trying to look for him already. I don't know. Well, he's already been kicked off of multiple platforms or messing with his bank accounts. I mean, this just seems like an inevitable, like last step of like authority coming in. Or, because I know how much you guys love conspiracy theories. Yeah, okay. I mean, the conspiracy is that he said it all up because now, I guess who's in the news cycle for the next 72 hours like crazy. He's the top news. Yeah, cause they haven't had the fight yet, right? Is it Jake Paul or didn't they organize that? So maybe like to generate more. So that's the rumor is like. That's an interesting thought. Listen, if you know that there's not an ounce of guilt. Of, there's no chance you can tie me like one of us. No one's tying us to anything like that. To come out just so you get top news and then what he gets exonerated in a week. Yeah. It also just hope it doesn't backfire. It also strengthens his brand. Right. It won't backfire as long as you know you're nowhere near it. If you're not anybody who's anything like that and it comes out, you get exonerated, then for sure it's only gonna strengthen your brand and you're the top of the news cycle. I know you saw Alex Joe's trial. They're able to do some things to phones. That was weird. Yeah, that was weird. His own lawyer. I wouldn't stir that hornet's nest. His own lawyer texted like a bunch of stuff to the other lawyer. It's like, how did you do that? You have to got Alex Jones control. That's weird. That's an interesting theory, huh? I can see that. I do find it kind of weird that he decided to order pizza while he was in the middle of doing that and they deliver it right to him on the video. Like a cake. I like how Adam's conspiracy brain is just emerging. I feel it. That's all you guys just want. I drank the Kool-Aid, bro. I drank the Kool-Aid. It's like a flower in the house. Do you know how often I catch him on that down the rabbit hole of pain? I do. I like that one, dude. Yes, dude. There's a hole in Antarctica. However. However. Yeah, it comes up. Did you see Vicky post it one the other day? Congratulations to all the conspiracy theorists the last three years. Yeah, we're like 10 out of 10. Yeah, you're like 10 out of 10. I love that page, dude. Every day I read some weird shit on there. The last one I saw was the world is weird, dude. Did you guys see the last one that was on there where there was this big military, this big naval ship that was decommissioned and their job was to go through and take pictures of every room. And it took him hours and hours and he stayed real late. And then he comes in, he sends the photos to whoever he's supposed to. And the guy goes, who's the guy in the picture with the axe? And he's like, what are you talking about? And I guess there's like, in the pictures, there's a guy with an axe. And then they went in and they fucking investigated and they looked at the security camera and they never found the guy. It's like, man, where do they find all these dudes? I think part of why I'm now obsessed with that, you know, that maybe that'll be the shout-out for our shout-out today, the page right over, right? Because we... We gave them a shout-out already. Oh, we already shared that page? Oh, I didn't know you guys shared that. Did we share that? No, we didn't. I don't know if we get on the show or not. I don't think we share it on the show. Well, hey, they deserve a second share. Yes. Andrew's saying we did. We did. Oh, we did already. Okay, I didn't know that. Sorry, we'll give you somebody else. So, I am. But you know, it's how many they come up with. I mean, I'm just like, damn, there's enough for a post every day. There's that many conspiracies that are running around. Like, I did not know that. What was the one I sent you, Justin? I told you to post it about the beer companies working together. Oh, yeah, yeah, that was funny. It was like... Oh, here you go. Michelob and Keystone. Oh, I saw the M.K. Ultra. Join forces, search M.K. Ultra to learn all about it. I posted the other one that, Justin, and I'm getting all kinds of hate right now from the teachers, the one about the school, the school thing about your taxes. And then it says that the public schools teaching, oh, men have periods. And so that meme, I posted it and I got a bunch of teachers that are all heated in DME. You know what I find funny? And my response to them is that they get all mad. This is so inaccurate. We both, I'm like, a meme was not intended to be super accurate. A meme was supposed to be funny. That's the point of a meme. If you can't laugh at yourself, I said you probably shouldn't follow me because I make fun of myself all the time. And if you make fun of me, I'm not gonna get all defensive about it. So why are you following someone like me? That's so funny to me. Like, everybody laughs at my shit until it hits a spot for them. And then it hits their job or hits their thing. And it's like, and then all of a sudden you get all the, oh, you thought all the other memes were funny. That one's not funny. Yeah, we know what's funny to me about that is people call themselves out. Yeah. Yeah. You make a statement as a joke and then the people call themselves out. They're like, well, that's not, like, blind blind. Well, I love, that's the thing. That'd be like us getting mad at, like, all those memes about, like, podcasts are just being like three, like, white guys. Yeah, yeah, yeah. You know, like, this is their one chance to hang out. I mean, you name it. We've been on a plenty of times, dude. Yeah, I'm like, yeah. Okay, true. You can't laugh. The podcast ones always make me laugh. Bro, what does that say about you get offended by a meme? Like, that's, it is literally satire. I mean, that is literally what the memes are. Dude, they're supposed to be funny, like, that tongue-in-cheek type of deal. Like, you can't laugh at it? Like, you're so lame. Also, if it is something that does hurt your feelings because they make a joke that maybe does affect you personally, unless someone knows you and is like, hey, here's a joke for you, right? Right, like, put your name in there. Yeah, like, they're not specifically true. Bro, that is, that's a reflection of yourself. Do some digging. You know what I'm saying? You don't even know me. I post something and you get offended. What does that say about you? Like, you obviously got triggered. That's obviously something you gotta work on, not me, dude. Okay, so the one that we're gonna do today for the shout-out, because this kind of goes back to when we were talking about, like, near stuff and goals and all that, like, I wanted to start finding pages that were actually, like, something positive and not, like, super negative. Oh, beautiful. And the cycle to bring in. So there's one that I followed that I always like to check out constantly, the Good News underscore movement. And they just do, like, stories that are uplifting and, like, real, like, nice people out there looking out for each other and, you know, people overcoming crazy things. And so it's just something positive to bring in. Oh, wow, they already have, like, four and a half million followers. Yeah, they've grown crazy. I think, is it, like, good stuff, too? It's not cheesy? Oh, this does look good. No, it's good. Yeah, it's not just, like, hokey or anything. It's, like, real, like, cool stories. That's a new goal of mine. New goal of mine is to focus less on negative things I have no influence over and try to seek out more positive. Did you guys do anything for New Year's resolutions? Did you make anything? Or did you commit? If I had to say I made a resolution, it would be that. I'm gonna turn off more of the negative stuff and turn on more of the positive stuff and I'm gonna try and be more conscious of it because there's an illusion of control with a lot of things. And if I don't have an influence over it, like, really, then there's no use in me getting stressed out and angry about it. That's all. I'm trying. I'm not saying I would be successful, but I'm definitely trying. Yeah, absolutely. Hey, what's up, everybody? Real quick, we have three workout bundles available right now in the month of January. All of them include nine months of exercise programming, everything, sets, reps, exercises, video demos, the whole thing. Here's the three bundles. There's the new to weightlifting bundle, the body transformation bundle, and then the extreme intensity results bundle. Check those all out. They're all found at mapsjanuary.com. All right, here comes the rest of the show. First question is from Marianne Aleva. What are your thoughts on the Carnivore diet? Yeah, I picked this question because we're still getting people asking us about the Carnivore diet. Like many diets, there are applications, but like many diets, these applications are specific and usually not for the average person. So I think we should talk about who may benefit from something like the Carnivore diet and then who doesn't, we'll go there. But who may benefit? It's somewhat, I guess you could categorize it as like the ultimate elimination diet. So meat tends to be tolerated by most people. Meat also contains most essential nutrients. So you can get away with just eating meat, whereas you can't necessarily get away with just eating other maybe individual types of foods. And what it does is because it eliminates so many other foods, because you're just eating meat, you can identify foods that may be causing autoimmune type issues. So the people who tend to do best on Carnivore diets are people who tend to have kind of these hyper reactive immune systems where for whatever reason, and this is a big area of mystery for a lot of people, for whatever reason, eating foods like vegetables or roots or starches causes all kinds of strange autoimmune type reactions. And just going with meat makes them feel better, but not just not because the meat itself is special, but rather because the diet is devoid of foods that was causing, that maybe have caused resistance. What percentage of people do you actually think fall in that category? Small. Yeah, like give me a percentage, what do you think? Oh boy, if I had to guess. Less than five, more than five. No, less than 1%. Okay. I would say super small. Why? So why would you want to be just a vegan, just a Carnivore? Like I don't understand diet culture in itself, like why people want to put themselves in a more, eating good and clean and balanced and appropriate for your body, it's already challenging enough. Why would you want to attach yourself to some dogmatic diet? Unless you're that 1%. Yeah, I think they just get influenced by people who have had life changing experiences from these, from like- Like the liver king? Yeah. Good example. Terrible example. Like Mikaela Peterson, Gordon Peterson. Yeah, or even- Father, daughter. I forget her name right now, but like the doctor that was all about just eating purely vegetables, right? Oh, Terry Walls? Terry Walls. So there's circumstances where people have like gone to the extreme side of it and they've become evangelists because it's like, it's so transformative for them, but I think that that influences a lot of like your everyday average person. It really has no application in that direction for them. Balance is everything. Yeah, well look, if you suffer from severe autoimmune issues like pain and inflammation or depression, okay? And then you go on a diet and it solves this problem we've had for a decade where nothing else really helped you, you're gonna become an evangelist and that's what ends up happening. Now the problem is- I wouldn't even caution those people though because it's like, again, less about the quote-unquote diet and more about what were you eating before that was the insult? What exactly were you deficient of? And back to this elimination thing, food intolerances, and I'm loosely using the term, are quite common. It's uncommon for someone to have such severe food intolerances that they have to go all the way down to one food that they have to. And now here's why carnivore diet gains some popularity because here's what'll happen to the average person if they go on a just meat diet. Number one, your calories are automatically gonna drop. Here's why. Protein is extremely satiating. Meat is extremely satiating. So even if you eat as much as you want and you're just eating, let's say, rib eye steaks, you're going to drop your calories so you are going to lose weight. And then you might have also, through the weight loss itself, because we know this with studies, if you just start to lose weight, lots of issues start to get solved. So then you're like, oh my God, I feel better. Oh my God, I have more energy, oh my God. But really what it is, it's the weight loss, it's reduced calories. So the reason why is because we're stupid and we're lazy. We're, as a species, we want, we want it to, the, the easiest, it is. It's the reason why. You know why? Because it is the thing that it's one thing you have to eat. And guess what? Of all the single one things that you could eat, it provides the most. Yeah. If you were, if nothing else, you couldn't do just the one of anything else and actually live, you would die. And anything else of just the one thing you could survive on. Yeah, it's the one thing you can. So it is the simplest thing that somebody could potentially follow. Yet it's probably one of the worst ideas for 99.9%. And that's, by the way, you made a good point, simple. Simple is also very alluring to people because everything seems so complicated. But you're telling me that I could just eat this and that's it. And I don't have to think about anything else. I don't get away, I don't go track it. I can have as much as I want. I can have it whenever I want. Like, oh my God. Yes. You know, 100%. But just because you can, by the way, because you made the point that you could just eat meat and you're likely to not have a nutrient deficiency or at least it'll take a long time because, and this is a fact, animal meat is the most nutrient dense single food you can find on the planet. You're probably not gonna get a nutrient deficiency by eating fresh meat only, although it could still happen. Unless it's lean. Right, right. Yeah, then yeah, then you're not in trouble. Then you're in trouble. But if you eat fresh meat and you get the fats and protein, especially if you throw in an organ meat, you're probably not gonna get a nutrient deficiency. But just because you can get away with it doesn't make it ideal. You're still lacking things like fiber. There's phytonutrients that have potential benefits. And it's just not ideal. So I think the same thing about the carnivore diet as I do about the ketogenic diet or vegan diet or other. I feel like it's already evolving, which is kind of hilarious to me. Like Dr. Paul Salvino puts out great information but also two is now advocating for like honey to introduce it, berries. It's like, oh, weird. Now all of a sudden it's kind of turning a little more paleo. So I think that the initial shock of like the counter to what was being promoted a lot, which was like vegan diets and which was a lot more carb driven type of diets. Like this is like the opposite. And so it's like consumers are so swayed by something that's like out of left field. Oh yeah, let's try this. I've never done this. The simpler a diet is, the more restrictive it is. So the simpler it is, the more restrictive it is, the more restrictive it is, the more likely you're going to fail. It's already a high fail rate as it is with diets. And if you follow one that's extremely restrictive, then it's your rate increases. So and then, and if you don't need, if you don't not, because I do agree, if you fall in that category, if you're a Makayla Peterson and it was the only thing that solved all your auto. It changed her life. I mean, a hundred percent. That's an amazing type of, but that's not. You can do that. That's not the people that are asking these questions. It's never that bad. That person already knows that they solved it. They solved it and it changed their life. They don't need to ask my problem. You know what the problem is, is the people arguing against her, they'll say to her, no, you're wrong, you're wrong. I think that's the wrong thing to do. There are cases for extreme diets for a lot of different people. Like ketogenic diets were the first medical treatments for epilepsy. Before epilepsy drugs existed, there was a decent percentage, not everybody, but a decent percentage of people with epilepsy were cured, had no seizures, by going on a ketogenic diet. Narrow protected, yeah. So for them, ketogenic diet was ideal. And for most people, otherwise it's not. So this is true for all of them. And again, the carnivore diet, one of the reasons why it became so popular was it's simple, it produces weight loss because again, it results in lower calories. And here's the third part, which is it was so wild and opposite from what the narrative was at the time, which was meat's bad for you and you got to just eat vegetables. And then you had people going carnivore going, oh my God, look at my blood lipids. Oh my God, my blood pressure's better, which is result from the lower calorie, basically, that it became popular. This is why or how the Atkins diet became popular in the 90s because the message then was low fat. Atkins comes out, says no, eat as much fat as you want, just eat low carb. Part of the reason why it became popular was it was so opposite. So, but no, I would never recommend, the only person I would ever recommend carnivore diet to would be a person who went through all the channels, worked with a functional medicine practitioner and it had to go all the way down to just meat as an elimination diet to kind of figure out some of their problems. Next question is from Matt Mercer. What are some of your best cues to get someone to retract their shoulder blades using the correct muscle pattern so their shoulders aren't rolled forward? You know, training people in person, because I think we should communicate to online coaches, but when you train people in person, one of the best and possible things you could do is stand behind the person while they're doing a simple exercise like a cable row and ask them, hey, can I put my hands on your shoulders and place you in proper position? And they'll say, yes, usually. And then I would put my hands on their shoulders, I would use my knee to cue their mid back and then I'd pull their shoulder blades back and down so that it was in position. Now, if I don't have that ability, then I would use cues like, imagine you're squeezing a pencil between your shoulder blades but also don't shrug your shoulder. So shoulder blades down and back. And you wanna try and do that without you pulling back with your hands. You gotta be able to do that without doing anything with your hands. Then from there, I would have them do like a row or something like that. Chest up high, drive the elbows back, pinch your shoulder blades if you're pinching a pencil in between it. I mean, I love your cue too of actually just manually. I used to sit them in a seated row and then I would get behind them and I would actually do it for them. And I tell them, relax your shoulders, allow me to do this. And I would retract, protract, retract, protract. I'd be like, okay, now you control that. And then I would make them control it and be like, okay, now when I tell you to retract and squeeze your shoulder blades, that's, this is the position I'm wanting to do. So as we go through this movement, I want you to think about doing that. And so manually taking them through that and making them feel that. And then you're also cueing with your finger by having them squeeze or retract. Yeah, I for sure put my fingers between their shoulder blades to try and get them to squeeze and get that last bit. But I mean, to get them to understand even like the overall function of the shoulders and have them start by elevating their shoulders, pulling their shoulders back, bringing them down, coming forward. And so they just understand how to manipulate them like that first and foremost and then kind of getting them set in place, be able to brace because naturally there's a lot of compensations that happen with the lower back arching and all that kind of stuff is to just make sure that we figure out how to be anchored in it. One of the best exercises for this is a prone cobra or you're really utilizing external rotation, right? Of the hands, bringing the arms back. Rowing is good too, but the thing with rowing is if the person doesn't know how to really connect with that mid-back area and squeeze the shoulders back, what they'll actually often do is roll their shoulders forward even more. They'll pull the handles back and get in this form. In fact, I would use this as a way to sell training. I would have a person do a row, then I'd get behind them and I'd fix their posture with my hands and then I'd have them do a couple reps with me there. Then I'd let go, have them do more reps and then I'd point to them that they're, oh, look, you went right back out of form without realizing it. This may be why working with a trainer would be so valuable for you. But prone cobra, if you're looking for an exercise to work on this pattern, prone cobra, then if you wanna strengthen this pattern then just your typical, any kind of version of a row. Although I'd say a bent over row is harder to figure out. I would never teach this to them, but if you cannot retract your shoulders and bent over a row. Seated row would be easier. Way, yeah, way, and you know, I like to take someone like this who's having a hard time and really lighten the load so it's super light and do isometric holds. So they row in like we're talking about and you cue and do all the things we're saying and then you intensify it, hold it for like five seconds, then come out. So go really light and just, you're really just teaching them how to connect. By the way, I would shorten sometimes the range of motion because I noticed that if a client pulled the handle back further that their shoulder was more likely to roll forward. So I'd have them pull the shoulders back, only pull back so far, hold the handle with their hands, don't pull the handle back any further, just pull the shoulder blades back even more. I found that to be a more effective cue than saying pull the handles back more because if they pulled more with the handle, I would always notice that they would end up rolling forward. Next question is from Grant Satterthwaite. What are your thoughts on D-Load Weeks? I like how like taking time off and recovery has been labeled as a D-Load Week. It's controversial. That's really what it is, right? You know what's interesting about this? When they do studies, so a D-Load Week essentially is you do your normal workouts and then you get to your D-Load Week and you're going lighter, lower intensity, less volume, basically think of it as a like recovery week. Okay, so you're going to the gym and you're going like 50% of what you normally would or 30% of what you normally would. What's interesting about this is studies show that your muscle gains happen the most during this period of time. It's the recovery process where you build muscle and strengthen a lot of stuff. It's not during the workout. So D-Load Weeks are, by the way, I want to say this, if you're really consistent, selling a D-Load Week to someone who can't be consistent. You've been getting after it consistently. Yeah, like the average person naturally does D-Load Weeks by missing workouts, I would say. But if you're like super consistent week in week out, then I think scheduling a D-Load Week every six to eight weeks is a good idea. And what you'll notice is like your gains will increase quite substantially at the end of that D-Load Week. So I think that they're essential for people who don't miss workouts, meaning it's essential that you program them in your workout. I'm going to go as far as say they, if you're a person who consistently works out, you probably don't do enough D-Load Weeks. And if you're somebody who doesn't consistently work out, you don't have any business worrying about D-Load Weeks. Because I actually think that the average person who is really consistent, the gym junkie, the exercise enthusiast, that person actually tends to over train and over reach, do more, trying to push to do the sweat all the time, looking for the soreness all the time. And those people actually would probably greatly benefit with a D-Load Week, maybe once every three to four weeks even. Because that person is constantly overreaching and then scaling back for one week is not going to regress them. If anything, it might accelerate their progress. So if you're listening and you are super consistent and you haven't done a week recently where you go at 20 to 30% still work out, but you just, you go really easy for a week. I mean, we know this, but they did that study where it was the one group that took a week off every four weeks completely off and they saw as much progress as the person that took no weeks off over the course of that study. So doing a D-Load Week is certainly not going to regress you. It's not going to hurt you. And that was every four weeks. So I'm going to make the argument that most people probably should have almost a monthly D-Load Week if you're a hardcore consistent person because you're probably more likely to overreach than not do enough. Yeah, this is also where I like to advocate for actually following a legit program, like following something that's scheduled out. So at the end of that too, like it just kind of naturally falls into, you know, a time for you to go through a D-Load Week if you're going to transition to then another program or something else that you're going to consistently get after. So that way it's just sort of like, it's less of a randomness to it. Yeah, I've never programmed, just to truth be told personally, I've never programmed a D-Load Week. I fall in that category of, you know, a person who tends to overdo it, but I just started programming them in and it's about every, I'd say five to six weeks. And what I do is I go to the gym, I go super easy and I focus on mobility. I focus on stretching, mobility, and it's like, man, what a game changer. I mean, literally my results are so much better from doing this less pain. I feel like I'm less on that edge of overtraining. So if you're like I was, you're gonna have to program it. Don't do what I did, which is like, I'll just take a D-Load Week when I feel like I need it, because I never did. Next question is from Peter in Jemi 57. Is it effective at all to do your compound lifts at the end of your workouts? With the gyms filling up at this time, sometimes it's hard to get the main lifts in at the beginning. All right, so first off, doing them is better than not doing them. As I say, effective at all, of course it's effective because you did them. Now I will say this. So first off, let's preface this, that for the most part, compound lifts are better done in the beginning. You have more energy, better stability. They're the bigger bang for your buck exercises. So you should do them at the beginning. That being said, there are cases where compound lifts at the end are superior. And one case I can think of off the top of my head is when you have trouble connecting to a lagging body part that you're trying to develop. So for example, if you're somebody that's really trying to develop your, let's say your butt, and you're doing lots of squats and your butt isn't developing the way you want, sometimes it's better to start your workout out with isolation exercises for your butt so you could feel it. You get some blood flow there. You get a pump there. You feel the burn. Then go do your compound lift. The pre-exhaust method. Yeah, and you have a natural cue. Okay, if I position myself, now I can really feel my butt working when I'm doing the squat. So you can do this with your chest, your lats, your shoulders. If those are lagging body parts and the compound lifts aren't doing it for you, sometimes better to start with the isolation lift and go to the compound. That's really the only case I see is like, if it's unresponsive, if you're not feeling like it's being included in those big compound lifts and it's a major muscle group that you're trying to develop. But in terms of the actual function of a lot of, like you're gonna have your best performance when you're not exhausted at all. That's just like bottom line. So if I'm looking at it in terms of like progressing strength-wise in those specific lifts I would have in the beginning. You know, if this was my client, I would tell them I don't care. I would say- Yeah, cause what's the most important thing? That you do it. Yeah. That you do it. And I don't care if you, if we are like talking performance, a competitor who's gotta do a squat, we have to organize it. We want to, we need to max out every single workout. But you are gonna get 99% of the benefits by just doing the movement. Even if you are working at a, say 10% less capacity or what. So it doesn't matter. It doesn't matter if you do, and what you know what matters more is the fact that you got there, you're going to the gym, you're not discouraged because you can't do your compound lifts first because they're completely backed up. You're not gonna sit around and do nothing for 23 minutes. You're gonna go through your workout. And then when the squat rack opens up, you're gonna go over and do it and you're gonna be just fine. And you're gonna see great results. And now some tips. You want to go lighter, and you want to focus on form and technique and really slow, I'd say slow things down, have more control. Well, what a great, okay, so we talk about this all the time. You ask us about, you know, tempo, tempo, squads, isometric stuff, mess with some of your other variables. Maybe, oh, you know what? Today, today is not gonna be my super heavy squat day cause I'm not gonna be able to get to it till the end of my workouts. So you know what? Maybe I'm gonna do those pause squats. Or maybe I'm gonna slow the tempo down to a five second negative. I haven't done that in a really long time. Great time to play with those things when you get hit with something like this. You know, it's funny when I was a kid, I really wanted to develop my shoulders. And I did, I would start my workouts out. This was as a teenager with rear flies, cause I read an article talking about how the rear delt was so important for shoulder appearance. And then I did side laterals and then I do overhead presses. And my shoulders developed phenomenally because I was able to connect better. Otherwise it was like an arm press. When I would do overhead press, I think my arms were taken over too much. So it was that pre-exhaust kind of thing that I talked about earlier. And it really worked. And I use this on clients whenever they had trouble connecting to a muscle. We would do the isolation first, then go to lift. But the point you make too, Adam, is exceptional. It's just gonna change. Like if I'm doing deadlifts at the beginning of the workout, it's gonna be like the weight and the power and the strength and the tension. If I do deadlifts at the end of the workout, it's about squeezing and slowing down. Totally different intent. Totally a different intent. Both valuable though. So that's the thing. They're both totally valuable. And probably good. I mean, that's the way I kind of would look at something like that instead of a lot. It'd be like a switch-up, right? Right, instead of it being like a negative thing like, oh, damn it, I don't get to squat first. It's more like, oh, you know what? It's been a while since I've done the tempo squats. Oh, it's been a while since I've slowed down in control form. And look at it as a blessing in disguise. Like, oh, now it's forcing you to go that direction because you can't squat first. And then the days you come in and you get to go right into it, if you like Mind Pump, head over to mindpumpfree.com and check out our guides. We have guides that can help you with almost any health or fitness goal. You can also find all of us on social media. So Justin is on Instagram at Mind Pump, Justin. You can find Adam on Instagram at Mind Pump, Adam. And you can find me on Twitter at Mind Pump, Sal. Today, we're gonna teach you everything you need to know to build a strong, well-developed chest. When I think of weak points and areas that I struggled with developing for a really long time, chest was up there with the work. Yeah, it was for me, it was for me for sure. I got more caught up in the weight I could lift versus how I was developing my body. I think it's one of the most challenging muscles to develop for most people because the form and technique.