 all right and I said oh well I don't know like six months or something like that he's like how about two all right so he's always like putting putting kind of constrained variables on it so 10k a month in two months so that was the figures first all right and when you do the figures first the figures the figures are the figures right this is the stuff that's going to show up in bank here this is there's no emotion involved in this this is just like this is going to show up or it's not all right it's going to show up or it's not so the figures first gives you clarity it's like all right this much in this much time so then you can start asking yourself better questions like how the fuck am I going to do that all right so which is pretty much what I said to you I'm like that's cool you know but how the fuck will I do this so then we started going back we started back planning so if we go we map out like two months what's that eight weeks so one two three four five six three four five six seven eight cool so we start here this is where we're at and on and what what we do is we get our dates so today what is it the 30th of November so we put the 30th of November here and then two months from the date so pretty much we want this to show up and we will do whatever it takes minus any illegal activity to make that show up right so we started talking about it I was like okay cool first thing we need to do is we need to think about a market that we can go into now his whole philosophy was a kind of like a Richard Branson type philosophy in that him and I had very similar personalities in that we were really good at seeing the big picture and the vision but really pour it like executing and like getting shit done hands up if you kind of feel like that a little bit right sometimes right so really good at seeing all the pictures of the puzzle but actually sitting down and grinding out the work is like a different story and some people are really good executors and some people are really good visionaries but he was a visionary same same type of personality as me so the first thing we acknowledged is that we need to enhance our strengths and outsource our weaknesses okay so enhancing our strengths are things like what am I good at I'm good at like speaking I'm good at client meetings and like meeting people and all that sort of stuff I'm good at anything social and all that sort of stuff but sit me in front of a computer for a day and I want to shoot myself in the face okay so like these I had to go through and had to we work together and we asked ourselves questions and we went through and we sort of identified my strengths and weaknesses so I was like all right cool we went through that and then I was like okay if we can outsource let's look at outsourcing right now now pretty much the way the world works now is that anything can be outsourced anything that's repeatable any process any like think about your own job and think about how many repeatable things you do in your own job a lot of that shit you can just show someone else how to do and they can follow the script sounds awesome but there's obviously a lot of steps to that but that's one of the principles so most things can be outsourced so I was like all right we asked ourselves another question what sort of I guess business could we run that's fully outsourced like I don't have to touch a thing I don't have to do anything and this shows up and so we went through like a list of businesses and more importantly we went through who the hell do I want to work with and who the hell do I want to interact with there's no point in building a business that has a bunch of people who you just hate talking to all right because you're not going to be able to build any any good like sales copy you're not going to be able to build any good relationships and it's going to seem really fake so I was like well I kind of like I kind of like just I guess other businesses and stuff I like other businesses I like you know seeing what's going on and what other businesses are doing and I like I guess producing stuff I like things like you know good graphic design and all that sort of stuff so we kind of whittled it down and we're like why don't we start a iPhone application production business all right iPhone apps you know all in the news everyone's all over it these days blah blah blah so I was like all right so we sort of nailed down I'd like to work with big companies like here in Melbourne because remember I'm broke here in Melbourne this is where I'm at right now so I'd like to work with massive companies and I'd like to provide them with iPhone apps simple as that so that's how we kind of whittled it down asking ourselves good questions who would I like to work with blah blah blah and we whittled it down to that so I was like all right so I'm going to build an iPhone application production business and it's going to bring in 10k a month in two months sweet as let's get to it so in the planning phase what we did is this week one what are we going to have to do so week one we actually I flew out to his place in Vegas and you know one of his many properties good on him flew out to his place in Vegas and in that week one that's where we kind of defined all this thing we defined what I call a one key fan all right and a one key fan is a little person there that absolutely loves the shit out of everything that you do like you know just all the all the stuff that like you know the way you communicate your blog posts all that sort of thing people absolute like that company's going to absolutely love it so this became even though this one key fan is just one person I sort of thought of him is like the CEO of those big businesses so what is that CEO what is he looking for what is he after in like an iPhone application business for example so we start with the person we start with the customer that we're targeting always and we even get down to the details like how old are they what's their daily life look like what's what sort of things do they enjoy all that sort of stuff we get down to that to find that and then came up with our idea that's how we got went into our idea generation phase I'm going really basic here but that's how we got our idea and that's an eye by the way weird ass eye so we got into that so week two was then all about building week two and three we went to build this thing okay we knew we needed a what a big B there build weeks so we knew we needed like some credibility and stuff like that so we basically needed a website right need a website so in this week here this is where we built our website and outsourced a lot of it he showed me how to use things like freelancer elance stuff like that how to target the best people on those websites hands up we've heard of these sites by the way and it's like sounding yeah everyone sort of on the same page so we found out how to find the best guys we found out how to you know get great one of the tips actually is to hire your designer and your coder separately because they're two totally different skill sets so we've got a really cool designer and one of the big things he taught me in this build phase was a competitor analysis and that is so I would just I was looking at all the iPhone app development companies in Melbourne so I was googling the shit out of them looking at their website and getting an impression and a feeling of how that's how a one key fan how a CEO of a business is going to feel when they land on that site so one of the cool things that I actually thought of was you know I'm pretty good at presenting my voice recording and all that sort of stuff so in the build week what we also did is so we outsourced the website we outsourced the design based on what our competitors look like and we had one key our one key philosophy was always be the best right it's like the enter with boldness thing an attack it's like say you see a website that's like the shit because you know how you google anything one website really gets you and you're like yeah they're the they're the bomb and the other one the other one some of them you just go they're rubbish right so our whole goal was be the best right be build the best shit so build the good build the good website I was like okay so let's add some of my strengths in here let's add you know a video that has me kind of like talking on it and saying hey what's up you know it's you know getting a good dress shirt and say hey what's up it's iPhone app company blah blah blah right so I did that we created a really cool little sales video and all that so we went into the build phase then this phase here week one two yeah basically week one two three four five week four to six that was contacting good iPhone app development companies and getting them to getting them on board to be our outsources so basically the setup was this us here Tim and then like you've got the website right and me I've got like and then like obviously one key fans and customers see this website and then I've got my little what I call a freedom team okay so you know I've got my developer guy right I've got my graphic designer guy and I've got my iPhone coder guy so in those weeks we had to find these guys as well so which is very easy and it's free to do on freelance elancer all that sort of stuff so this is my little freedom team here and so in those weeks we basically we're just briefing the freedom team and another point he said to me too is feel like you know for credibility and things like that it's good to have obviously on your site on your website a bit of a portfolio so I looked and I was like hmm who do I know that needs a iPhone app so I started just calling around just in the in my little social circle and group of people that I knew who would maybe need an iPhone app and sure enough there was a couple that did need iPhone apps so I said okay I'll give them to you at developer price all right not make any profit but that would go into my testimonials