 Grounded theory is a qualitative research methodology which involves collecting data and analyzing it to develop a theory about a particular phenomenon. It is based on the idea that theory should emerge from the data collective rather than being imposed upon it. The data collection and analysis process is iterative and cyclical, with each cycle involving the collection of new data, analysis of existing data, and refinement of the theory. The goal of grounded theory is to create a theory that explains the phenomenon being studied. This article was authored by Alona Chantai, Melanie Berks, and Karen Francis.