 People around the world love meat, and the demand for meat is skyrocketing. But the way that we make meat today using animals is increasingly being recognized as a single biggest threat to the global environment. Impossible Foods has figured out a way to make uncompromisingly delicious and nutritious meats directly from plants without using animals. And with a tiny fraction of the greenhouse gas emissions, water requirements and land use of making these same foods using animals. We started with what I regard as the most important problem in the world to solve. And it was a difficult, very difficult and challenging problem and really inspiring to the people at the company. And that enabled us to recruit the most innovative team of scientists and engineers and business people in the world. And that means that we'll be able to pass on a much better planet to our kids and grandkids.