 Hey everybody, JR Fisher here. I want to welcome you to our training today. I've got a new microphone. I'm trying it out. So let me know it's this big bulky thing right here. So let me know how the sound is. I would really appreciate that if you put a comment in there. Let me know how the sound is. I've been told I got to be really close to it. It's kind of weird. It's like right in my face. But if the sound's better and you guys can hear me better, then I'm going to go with it of course. Don't forget today we're going to talk about what? Owning your own brand. How to own your brand. So very important guys. You know we run around with all these celebrity brands all over us and you know logos on us and you're advertising for somebody else. So today we're going to talk about how to advertise for yourself which is kind of a good idea I think right. But make sure you say hi in there and let me know about this microphone. I do want to know and if you haven't watched one of my other videos listen to this one and then go back and watch another one. You know one of my lives because of all my lives I don't normally use this microphone. I use a different one. So I want to know. I want to know. Does it sound right? Is it good? Is it not good? I don't know. I know I've got a little bit of a delay here so I'll wait for your comments in there. If you haven't subscribed yet please do so. Make sure you hit that subscribe button down there. If it's red click it. Turn it gray. Red means it's a warning. You need to click it. Okay that's what I was trying to tell you. Don't forget. Ring the bell. Turn on all bell notifications so you're notified each and every time you go live. Now branding is an interesting thing. It's probably let's see here. Paul says the sound is good. Well that's good. No. Paul is on YouTube. We're live actually on YouTube and Facebook I think. Though Facebook I'm not getting much out of it. I'm just not. Anyhow let's get to our branding stuff here real quick. Let me pull up my notes I want to talk to you about. If you have a brand let's say it revolves around fitness, life coaching, financial you know planning whatever it is. It is so important that you actually use that branding. Around 49 percent of consumers rely on influencer recommendations. So if you're building a brand and I you know I get sponsored video requests all the time and I don't I don't pretty much don't do them because I'm not here to do commercials. You guys get enough commercials. Though I may do some in the future so don't be offended. But it's really important that you build your brand okay because people are going to look at you on down the road and say do I want to associate with them. Owning the literal aspects of your brand is really important okay that's number one. That involves things that we mentioned you know before like you know maybe your logo your mission statement I just did a video on mission statement and vision statements and what that was and that will be going up probably next month. But your colors your fonts your general personality of your content you know are you funny are you serious are you angry you know what are you. You may not need a logo as a knowledge entrepreneur but you probably need the basics of branding on your website though I do think a logo is important and it can be like a comic version of one of your pictures something like that. The other physical part about owning your brand is where it's located. Can your audience only find you on Facebook or do you have your own domain and website. I had somebody send me a message this morning and they were a power seller and that should tell you something on a site and they were making you know six figures a month but they didn't have their own website they didn't have email list and all that and they were just removed from that site and they have nothing now so they went from six figures a month to nothing zero zip. So if you don't own your own brand and you don't own stuff you know if you're on some of these other social platforms and you don't have a website you're going to be hurt on down the road or you could be hurt on down the road I can't guarantee you're going to be hurt. I know I've lost accounts on Facebook ad accounts my wife has lost ad accounts and they don't even tell you why I mean they won't even give you a reason for it at least if you advertise on something like Google you know you can talk to somebody and they can you know reassess it you can have a real person you can talk to but man Facebook is harsh. Next thing I would say is you need to own your content. Content is the key to owning your brand okay so as your knowledge as an entrepreneur builds you could build trust and expertise through your content that will translate over to your brand as a whole. So to stand out in the crowd it is important to hone in on your specialty as knowledge and as an intelligent entrepreneur so you can meet the needs of your audience. You also adopt your own unique voice your style and even content culture owning your brand will come naturally if you do enough videos. I was looking this morning and I've got 1100 videos on my youtube channel 1100 and keep in mind they're all 10 to 12 minutes but some of them are a half hour to an hour that is a lot of content and I'm not getting rich off youtube but I know in the long run I'll make a lot of money on youtube I know that for a fact I mean that's just the way it is if you get enough content out there. Do you think using your name over a company name works better by the way I love the colors you use in branding thumbnails thank you so much that that is my assistant that does all that my social media guy you know it's really up to you I like I have JR Fisher training and in the branding for that is me teaching you how to make money online because I've made money online. Survival Cave Food I am really almost non-existent there you don't really see me anywhere but Survival Cave Food is a big brand it's very well known it's been around for over a decade and anything that Survival Cave Food comes out with people buy because we have a really big list so I think it has a lot to do with your audience and what you're trying to do either one can work but it's entirely up to you. There's been a lot of companies through the years that have used their name in the branding let's say Jimmy Johns but you know Papa Johns you know used kind of as his name but it was a pizza place and then he got into some trouble and he's out now so you know that's the other thing you got to think about if you do use your name and branding like JR Fisher training I can't sell that company it's impossible to sell that company because it is me and I can't sell me to somebody else however Survival Cave Food I can actually sell to somebody okay I can do that as you start to implement you know both these aspects to owning your brand you'll discover that there's more ways to monetize your knowledge than you would believe you won't have to solely rely on like partnerships or YouTube AdSense because people will come to your brand space and directly support you which is kind of cool so how do you start this branding and owning your brand first thing you got to do is get to know your audience while this may seem like a well-known marketing tactic it's even more imperative for knowledge entrepreneurs since you are the brand they will expect you to get to know them so that you can continue to curate relevant high quality content like you know the content that I'm doing right now in this video the stuff that people ask me for they want to know this stuff so I have to provide that because I'm their source as you get to know your audience your brand will also grow into a community that relies on you as well as each other I have a lot of people in my community that talk back and forth to each other they help each other out you also have to stay consistent this is a big thing this is hard for a lot of people you know today I had to record videos and I had to get up at 6 30 in the morning and come in here and start recording videos before I started my live because it has to get done I got to be consistent and the reason I had to record the videos is I have to have enough so that I have like two weeks of videos scheduled on YouTube which is Monday Wednesday Friday they come out Monday Wednesday Friday now at one point I was doing them five days a week and it was it was really it was hard because I would have to record 10 to 12 videos every two weeks that's very hard to do I'm not saying that a lot of people don't do it I know people that will post two or three videos in a day I know a guy that does five or six videos in a day Sean what is Sean's last name Sean Gunby Gunby Pub publishing so look up Gunby Publishing GUNBY and he I've seen days where he's done five or six videos a single day pretty amazing now he doesn't do real heavy edits or anything like that or music but goodness gracious you've got to stay consistent so that's the next thing I'll tell you you have to consistently come out with stuff you can't do a whole bunch of videos one month and then not do anything for two months and then come back again very rare for somebody to be successful doing that there's a few people that can do it you know if you're Kim Kardashian you can do it but she puts out a lot I mean she puts out Paris Hilton still puts out a lot they constantly put out content the next thing number three is you got to tell your brand story now it is infinitely easier to own your brand when your story is intertwined with your content personal branding is one of the easiest ways to hook your audience and establish trust I grew up in a very poor neighborhood a very dangerous neighborhood I got a lot of trouble as a kid and that is my brand and I went from that to where I'm at now where we've sold millions of dollars online for example maybe you know you're a fitness influencer an exercise help you with your mental health or it helped you lose 200 pounds or whatever it is telling this story will keep your brand and content authentic people will look at you and go that's what I want to do I'm I'm where he was I'm where she was and I want to get to where he is or she is so they they see that journey they see the things that you've done and they want to join that how many platforms do you think are optimal for building a brand what platforms do you find get the best bang for the buck by far youtube by far youtube now that having been said I don't use tiktok so I don't know maybe tiktok would be awesome for me but I'm pretty well vested in youtube right now I found that the reach on facebook has dropped dramatically but guys you got to look at these platforms and why they're good for you or why they're bad for you if I put a video on facebook they don't want to show it to anybody why would they want to show it to anybody because they make money by having videos or pictures on ads that go through your stream and if I clog it up with my videos then that just takes up real estate they don't want to show my videos on facebook however if I do a video that's helpful on youtube youtube actually makes their money by putting ads on my videos so if somebody's watching my videos and an ad comes up on there they're making money so they want to show my videos so you got to kind of align what you're doing like instagram instagram is another good example I don't do really much on instagram but instagram is set up to where pictures on there they want people to look at pictures and if you're generating pictures that are getting a lot of views and likes whatever it is you do on instagram then of course they're going to show them okay same thing with tiktok you know so it depends on what you're doing right it really depends on what you're doing and then number four speak your I hope that answers your question paul I think your story is a great part of your brand makes you relatable hey we all have a story very rarely very rarely was anybody born wealthy and people look up to them I mean I you just don't see it okay it's pretty rare thing I mean if you look at say Elon Musk's story and his his childhood and he's aspergers I think he has he was picked on as a kid and he was beat up and he was beat up so bad when he was I think eight years old that he went to the hospital kids picked on him all the time because he was so weird and unusual now he's weird and unusual genius life right we look at Elon and go my gosh you know he's amazing we just want to be around him we want to listen to him that's got to be a weird switch for his brain too to be because when what happened to us as a kid really sticks with you I know my two best friends from childhood are extremely wealthy probably worth in the hundreds of millions of dollars and both of them went to prison both of them went to prison one of them was for drug smuggling and another one was for gosh conspiracy and getting involved with hiring police officers he did he did all kinds of stuff money laundering and both of them went to prison for a number of years and I gotta gotta reach up here my computer screen has gone out there we go so it's really important to realize that your story you know whatever it is right now whatever your story is right now good better and different it can change okay you could be really wealthy and lose everything you could be very poor and get very wealthy you know your life is not sad your life is not what it is right now okay that's just temporary everything's temporary okay the next thing I would say is start your own language and speak your own language a huge part of owning your brand as a knowledge entrepreneur is the language you speak with your audience are there terms or acronyms that only your followers understand I think you got to be really careful with this because I think you can speak over the head of some people I kind of catch my wife doing that every now that she does dog training and she uses a lot of terms that the average person doesn't know and I'll catch her and I'll say hey they don't know what you're talking about you know they haven't read the books you've read they don't have the knowledge you have you got to you got to dumb it down a little bit so all of my training you know I don't I'm not very fancy anyhow but all my training is really for basic stuff for people it's not fancy it's not you know magical or any of that stuff it's just you know what it is the next thing you can do is start a podcast I think that is very helpful you can create a blog that you update weekly you can host a webinar I've done lots of webinars you can start a referral program for your audience you can write guest blogs on other sites gosh guys there's so much you can do you can create a members only or VIP group which I do have on my inner circle for select few in your audience as a knowledge entrepreneur which is what I am I'm a knowledge entrepreneur but I'm also a e-commerce on entrepreneur but as a knowledge entrepreneur you don't have to do it alone and you won't have a piecemeal of your brand in a variety of places which is difficult and that's another thing when Paul asked about you know where do you do some of this stuff I don't want to do it in too many places I just don't want to do that let's see here Paul says what would you say your main touch points are for your brand that you touch on a lot I think my main touch point is you don't have to be technically oriented okay you don't have to have a lot of technical knowledge you don't have to have experience anybody can do what I'm doing okay it's not it's not rocket science what I'm doing so I think I think the point is you can learn how to do anything the only thing I haven't learned how to do is type I'm still terrible at typing I got like two fingers of one hand three on the other but I've learned all of the technical stuff on my own okay that's what I did and I took some courses too I'm not gonna say I didn't do that paid for some courses on how to do stuff I I listed to Frank Kern a lot in the beginning I met him at the war room and I got to sit and talk to him for a while about different things I think he's an incredibly smart person I think he's a genius in marketing I think he's hot and cold and I would tell him that you know he'll get on a bandwagon of one thing and he really worked on it and then all of a sudden he'll disappear and then he'll start up something else and he's kind of bouncing all over the place all the time and I think that's you know he talks about having attention deficit I think that is exhibited in the way he does but he's a brilliant person now why is it really essential to own your own brand I think that's a question you need to ask yourself now what we've gone over is how to own your brand okay it is important to understand the why the why is always the important thing right why is something going on many external factors play a part in knowledge entrepreneurs businesses and sometimes they're out of our control as a content creator okay you can't always control what's going on I put up a new video on my cooking channel the other day and somebody did a a music claim on there so that I couldn't monetize it it was a fake music claim because all my music is paid for through a site and I get music through that site and I pay for it but don't put up these fake claims thinking people will just you know just collapse and let them claim all the income on their videos and I don't I always you know fight it and I they put it up on two of mine excuse me two spots in the video and they've already backed up on one of them because they're fake they're just fake okay so you've got to be able to handle that kind of stuff too social media is really going to be an integral part of most content creator strategy so understand the platform your own understand what Facebook wants understand what YouTube wants Facebook I think for organic traffic is almost dead unless they change some stuff there YouTube is very good I think Instagram is good I think TikTok is very good though I don't use some of those platforms it's much but it's an obvious external factor and it has an algorithm you know you've got to figure out what that algorithm is you know how many times have you seen an Instagram influencer say like this post so I can stay on your feed they know what's going on they know that if you don't like stuff if you don't you know integrate with them like when you watch some of my videos whether it's a live or an uploaded video you're going to see more of them because YouTube says hey this person's interested in this person or this subject you may see some more videos on that subject that's how it works they want to keep you on that particular platform algorithm updates are happening every single day and they can be unfavorable to your business if you're doing it wrong but they can be very favorable if you're doing it right so that's something that you've got to be aware of let me check here all these things like postings and podcastings require consistency Paul says most people give up after 50 post and even less for podcast developers yeah it's kind of funny I was looking through some of my content and I was looking at some of the comments on there from five six years ago and I looked at all these people who were commenting who were also working on their channels at the time because we had a little group going and I would say 99% of them are gone at this point you're gone one of them has about a half million subscribers which is amazing but he's in the gaming thing so you know you can build that pretty fast but people don't stay they just don't fall it's because it's frustrating you know it's frustrating because I'll do a video sometimes and I'll get 90 000 views and then I'll do another video and I get eight what is the rhyme or reason that I don't know I you know I try to analyze it I try to look at the subject I try to look and see what I said on there I try to look at the thumbnail the titles all these things but you're going to have more failures than you have successes people can't deal with that you know you know I I will break more things in the kitchen than my wife will by far you know I've broken more glasses more plates more anything that my wife ever has and you could say well she's a lot more careful in the kitchen and I would I would beg to differ with you because I think the difference is I'm in the kitchen every single day cooking dinner I'm in there cooking lunch I'm doing all these things so if you're touching all these items every day you have a high degree of chance of things going wrong okay I burn more meals than she has because I cook more meals than she has I've had more bad meals than she has because I cook more meals than she has so when you do things guys the more you do things the more failures or problems you're going to have so you got to understand that I think that's why most people go away they just can't handle those failures it is all part of it and I don't I don't I don't think of any of them as failures I think of them as stepping stones of things that need to get me to where I'm going so why is owning your brand so crucial right now many businesses who relied on let's say Facebook for their shops communications businesses suffered a loss of revenue when Facebook was out of commission for almost a whole business day so you got to be really careful of these platforms too that was in October of this past or this year October 2021 this was a harsh reminder that relying on other brands to host your content can really come back and bite you I think it's immensely important to have your own website I think that's super super important you've got to have a feasible long-term strategy plus people have to have a place to go to get more information about you if you're relying on these platforms these social media platforms and they don't show your stuff then people can't see it okay but if you've got your own website you've got your own podcast you got your own email newsletter you've got your own courses your book whatever people have a way of getting more information from you having a brand let me click here for a second having a brand really is not enough in the crowded creator world the influencer economy get this is expected to reach 13.8 billion in 2022 now to stay afloat knowledge entrepreneurs must own their own brand and every facet to see success looking for an easy way to start a building in you know doing your own brand I would suggest looking at youtube I have you know no affiliation with youtube whatsoever outside the fact that I have some videos there but I get a lot of people off youtube they watch my videos they opt in for my stuff they buy my courses I make money on ads you know youtube is a good platform for me for me for a long format video in long format you know I do 10 to 12 minutes something like that you know tiktok may be a great one for you if you want to do something under 60 seconds and I don't know maybe some of you guys know in the chat section you know what the optimal length of a tiktok video is or you know how long it's can be there and same thing with twitter you know people do tweets all the time Elon musk is a big twitter guy but you know they limit the number of characters they did increase it a few years ago but if you're doing little sayings and stuff like that you know how to use all the hashtags maybe twitter is going to be great for you I think facebook can be good it can be good if you're running ads and you're trying to build a list you're trying to build your group through running advertising but I will tell you you can lose your ad account on facebook like within a split second and they'll never tell you why it's happened to me it's happened to tons of friends I know they've created multiple accounts sometimes you can get it back sometimes you can't sometimes you're off forever so facebook is very touchy I like google better I like google better because they will work with you they tell you what you need to do and if you make a mistake they don't cut you off forever it never speaks to you again you know facebook will ghost you they will ghost you okay so it's important to understand guys owning your own brand and all the places that you need to build your brand okay it's really important that you do that uh and I'll take any questions you guys have here we're nearing our end of our training today but feel free to put them in there feel free to you know tell me what you think if you've got any ideas I want to hear about okay I love hearing ideas from you guys not because I can't think up any ideas I mean I've got tons of ideas of videos I've got you know hundreds and hundreds of them however I want to provide you with what you want this channel is your channel it's not my channel if it was my channel and I didn't have anybody else there would be no point the point is to get information to you guys so that's why it's so important and I'll tell you know what what is really interesting to me is when I look at the comments on my videos and I'm doing live facebook and I'm doing live youtube 99% of the comments come from youtube 99% it seems like the people on youtube want a long you know type video and they want to be able to converse with you which makes sense failure is the learning part of the thing called experience yes yes yes I've had so much failures so many failures and I talk to my friends both of which are probably worth in the hundreds of millions you can't ask people but you can look at their assets and you can tell what's going on they tell me about multiple failures and problems they had and things that went wrong in their life and things that went wrong in their business life personal life it's just part of it I think it's so important to collect emails in case you go to Facebook or get kicked off a platform 100% you've got to own your audience and the only way you're going to own your audience is to give them something of value to get them on your list okay now I have a list of buyers and I have a list of opt-ins sometimes opt-ins become buyers and buyers obviously are already opt-ins because they opted in for your course but you know when you have a list like that like I have a big list for it's not big it's big enough for my survival cake food company and we've been out of some meats for a while and I just got a ton yesterday we got four pallets ready yesterday actually and then I got another four comments as 12 pallets and I know I can send out an email and sell all that you know I can make in the six figures because I have a list and if you don't have a list you are screwed because when you do have something good you built a community you can't tell them about it you gotta have a list the best way to build a list is to use Cartra Cartra is amazing there is a video that you're going to see in the description after this video is up on YouTube now right now it's live which means it's not really up okay it's not a recorded video once it becomes a recorded video on YouTube then you'll see all the comments under the actual video you'll see the description and you'll see these links that I'm talking about I also have a free course there you can check out too do you keep separate lists for people 100% yeah I think I just mentioned that and I not only keep separate lists because I have my you know food you know buyers I have my people who want to make money online but I have different tags so if you bought a particular item and I'm said let's say let's say you bought a Ecom Road okay and I'm doing a big promotion for Ecom Road and you're in my list of people who are interested in making money online but you've already bought Ecom Road when I go to send out that email it will be an email about Ecom Road but I'll also add and don't send to people who have a tag that they were a purchaser of Ecom Road because they already bought it so why would they want to see it again why would you want to send it again and why would you want to spend the money to do it so once they get on my list I tag them with things they do or what they've done now some of my products let's say I'm let's say I did a promotion on canned chicken which I did the other day 14 and a half ounce canned chicken and I did a promotion on it and that promotion was for the 14 and a half ounce cans but what I did is I tagged them and since I was sending out emails for a week the tag that I put on them that they were the 14 and a half ounce chicken canned buyers would expire so I do expiring tags because maybe that week they weren't interested the 14 and a half ounce you know chicken or maybe they bought it and I didn't want them to get the next email so that way that tag expires and if I do another promotion six months from now even if they bought it and they were tagged for that the tag expires and they'll see the new promotion because in the new promotion maybe they want more maybe they ate what they got okay so it's also important to have expiring tags based on what you're doing I do that a lot um yeah I think I've hit most of the comments in there Paul's been very nice to give me a bunch of comments I get the majority of them afterwards now the reason I do is the obvious reason I do these things at 10 o'clock in the morning during the week you know not too many people can pull away from their job they're working and watch me at 10 o'clock in the morning however afterwards I get hundreds or even thousands of views on these videos because people want the information but it's not convenient for them and I know it's not convenient and you may say to yourself well why don't you do it when it's convenient for them well because they can always come back and watch and I have to have some convenience too and it is convenient for me to do one at 10 a.m so that's when I do it so um I hope that's helped you out I hope you understand the brand thing building your list thing having a website thing watching out for which platform you're on all these things are super important all these things I implement on a daily basis and also give me your input on the microphone give me your input on the microphone let me know what you think is it something and you gotta listen to one of my other videos is it something that um you want to hear more okay is that is that the case I want I want to know that so that's it guys I hope you enjoyed the video I hope you liked it I hope you got something out of it um I hope the microphone's good let me know let me know this is my wife's microphone this isn't mine that's pretty fancy let's get one of her hairs on right there okay let me get a sip real quick before we go away um what software do you recommend for doing a course sound is a lot better well that's good to know um 100 cardra I've tried kajabi I've tried a whole bunch of other words I won't list all the other ones I use but 100 cardra cardra is the only one out there and I don't think they've come up with one yet that lets you know how far people watch a video now you may say why is that so important well it could tell you that there's a bad part in the video if everybody's leaving at three minutes 30 seconds and it's a 10 minute video you may want to look at three minutes 30 seconds and see what you said there what happened there there could be a big reason for that and then you can correct it um cardra is the only one that allows you to upload your videos to their platforms that you can use that analytic plus the fact maybe somebody only watches two minutes of it but the average person watches eight minutes um you may want to send out an email to the people that left at two minutes and say hey I saw that you didn't get a chance to finish this video click here to go back and watch the video now that's pretty cool to get engagement um you can do that in cardra you can't do it in the other platforms not to mention that the courses in cardra are free because they come along with your email your page builders your sequence builders you're I mean just everything it's all in one place and you don't have to go to a bunch of different places um like you know kajabi has some marketing in there but you couldn't do all your marketing your sales pages and everything in kajabi you couldn't do it um that's why it's so super important to have something like cardra that teaches you all this and you have the access to all this uh let's see here so I think I'm good I gotta I gotta go back to recording videos for YouTube now guys I really appreciate you being here I appreciate your attendance I appreciate your comments if you're watching this and it's not live don't worry don't fear go down to the comment section put some comments in there questions in there whatever you got let me know what's going on okay let me know what you're working on let me know if you have any problems let me know any suggestions you have I want to hear that from you um thanks so much for listening to this video I hope you appreciate the information love each and every one of you uh don't forget to give me a thumbs up that means a lot guys um so please please do that right now just click that thumbs up button don't forget to subscribe hit that subscribe button down there uh it's a big red subscribe button okay it's scary if you haven't clicked it yet uh but do that uh don't forget to also ring the bell turn on all bell notifications so you're notified my bell is turned just notice that oh my guys that's so much better right it's a lot better I like that a whole lot better all right guys you have a great day and I will talk to you real soon if I find a hint button hang on I think I got it