DCRTV Report: CBS Radio to Buy WFSI 107.9 in Annapolis for All-News in DC - YouTube


DCRTV Report: CBS Radio to Buy WFSI 107.9 in Annapolis for All-News in DC





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Uploaded on Oct 9, 2011

On Twitter: @AkiemBailum

From "End of the World" to "We'll Give U the World"?


CBS Radio can do the All-News format better than any other radio owner in the country. The advantage that CBS has over everyone else is that they are one of the biggest international news networks on this planet. They have that in their back pocket.

CBS Radio's All-News Radio portfolio is impressive and extensive. WCBS-AM 880 and WINS-AM 1010 in New York. KYW 1060 in Philadelphia. WBBM 780/105.9 in Chicago. KNX 1070 in Los Angeles. KCBS 740/106.9 in the San Francisco Bay Area. WWJ 950 in Detroit. KRLD-AM 1080 in the Dallas/Fort Worth Metroplex.

The only major All-News station in the country that's not owned by CBS is WTOP 103.5/107.7 in Washington, DC. The reasons are obvious as to why Washington needs an All-News outlet. CBS now wants to change that.

Dave Hughes of DCRTV.com and Tom Taylor of Radio-Info.com are both hearing increasingly loud rumblings that CBS Radio wants to buy WFSI 107.9 in Annapolis. WFSI currently is an affiliate of Family Radio.

Yes, that Family Radio. The same Family Radio whose owner, Harold Camping, became infamous earlier in the year for declaring twice that the end of the world was coming in 2011. Both predictions proved to be false and the media ate it all up. Yes, the same Family Radio who is now in extreme bankruptcy and debt and may go completely out of business.

Their New York station at 94.7 as well as their Philadelphia station at 106.9 are the two big notables now up for sale. 106.9 is being rumoured to be sold to Randy Michaels' Merlin Media for a female-centered All-Newser similar to their other two All-Newsers at 101.1 WWWN in Chicago and 101.9 WEMP in NYC.

Now, CBS is rumoured to be buying WFSI. And CBS is also rumoured to want to do this to place an All-News station on 107.9 to opposite Hubbard's WTOP.

Since we're talking about a station that is airing all satellite programming, I wouldn't be surprised if any All-Newser in Washington, DC will be done out of studios in their CBS News Bureau in Washington. They may ask for a construction permit to move the WFSI tower closer to the Beltway as well.

There are two main things I see here. CBS wants to further increase its news ownership footprint in Washington. Believe it or not, ABC and CBS do not own their Washington DC TV affiliates. NBC and Fox do. That's stunning considering how important DC is to their news operations.

Number 1--this sounds like a slap in the face to WHFS-AM 1580. That's the "Big Talker" that's trying to be the main competition to Cumulus' WMAL. The problem with this possibility is WHFS's ratings are so bad they're not even showing up on the Washington PPMs. One would think with Cumulus giving WMAL an FM simulcast on 105.9 in addition to 630 that CBS would respond by putting HFS on FM at either 107.9 or 94.7

I say 94.7 because WIAD-FM 94.7 Fresh FM is struggling against both its AC competition 97.1 WASH-FM (Clear Channel) and its Modern AC competition at Mix 107.3 WRQX (Cumulus). It may not be around much longer similar to Fresh 105.9 in Chicago already changing to a WBBM 780 simulcast. New York's Fresh is doing marginally well at 102.7 WWFS.

Plus, there's a national motive behind this. WTOP is the #1 billing station in the country. There are two notable CBS stations also on that list--WCBS-AM in Gotham and ChiTown's BBM. This All-News alternative to TOP is done not only to compete with them directly, but to move CBS-AM and BBM up the billing charts nationally.

It's as if CBS and BBM are being merged into this 107.9 in Washington. They might as well air CBS-AM and BBM liners on 107.9 since that's what this is seeming to come down to. LOL :-)

Your Opinion...?


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