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3. Mobile is not a thing; it's everything.

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Published on Dec 14, 2013

Joe McCann speaks at Full Frontal 2013

The stratospheric rise in mobile subscribers, devices, services and apps has led to an even bigger explosion in the lack of understanding of how to design, develop and most importantly, recognize new opportunities with not only these new devices, but new use cases altogether.

Let's step through the processes to help identify content strategies, design workflows and forecasting methods to unlock the true potential of mobile, not only for apps, but for the web and new channels of communication altogether.

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