dENiZEN Manifesto





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Published on Apr 27, 2011


Agency: JWT Hong Kong, JWT Shanghai, XM Hong Kong, XM- Asia Pacific
Brand Name: dENiZEN ™
Client: Levi Strauss & Co.
Break Date: April 2011
Exposure: Integrated Campaign (Film, Digital, Print, OOH, In-store)
Project Name: 'Fit Out, Start Up' Campaign

Creative Directors: Raymond Chin, Charles Wong, Yang Yeo (Overall), Fei Wei (Digital), Tung Mun Hoe (Digital)
Art Director: Moffee Chen, Daisy Zheng, Karen Li (Digital), Kevin Huang (Digital)
Copywriter: Raymond Chin, Ada Hu, Henry Lim, Simen Lv (Digital)
Digital Designers: Steven Liu
Planners: Wang Lei, Johan Wong (Digital)
Producer: Jane Zhang, Phoebe Fan, Chivel Miao, Liza Law, Akayi Hong (Digital)
Account Execs: Dana Ho, Dennis Lam, Rachel Liu, Joe Li, David Jessop, Shawn Ling (Digital)

Director: Nick Lim
Production Company: Off-lo-hi
Production Producer: Jeannette Lee
Post-Production: Ping Pong
Editor: Henry Yim
Editing House: Ping Pong
Music: Massive Music
Photographer: Jonathan Tay
Production Company: CLIQ Asia
Digital Artist: Low Meiling


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