 I just want to discuss one of the things that you're talking about is let's say as a designer, one of the things that I look at first is how a website looks and you've talked about themes in Shopify, but how easy is it to design or build my own, like if I have created my own custom design, how easy is it to implement it and what are the limitations that I might come across whenever when I'm trying to implement that? Definitely, if you have any custom build design, you can definitely implement it very easily. You just have to import the same into Shopify's library and you'll be able to use it. And since if you are implementing a design that has been created by you, you might be aware about the import and export functionality that works in all of the platforms. So you just have to import the particular theme that you have built into the library. It will be converted into the liquid format because Shopify has a different language coming into picture when we build Shopify store that is liquid. So it will convert it into liquid and then you will be able to use it definitely. People definitely buy themes from different platforms as well, different websites where they find a better custom design themes for them, which is not compatible initially with Shopify, but they can definitely convert it into Shopify compatible format and they can import it back into the Shopify library. So Shopify has given open options to all of them? Sure, but in terms of this, doesn't Shopify still have a certain structure that you have to follow? Like you have a home page, you have category, what if I want to have a sale and they want to create a custom landing page? Yes, definitely, okay. And what about see again, the question that I also wanted to go back to was what are the parts that are difficult to customize or should not be modified because Shopify has a certain structure for that that we need to follow. Correct. So basically, see limitations, I would cover it in such a way where limitations is something which is already available on all the platforms, but the structure that Shopify follows do not restrict you to do anything. Suppose if there are structures available in sections, you have to build your sections there. In sections, you can do any of the things. For example, if you are building a custom section for you, you can build anything into that particular section. If you want to keep it an image text, you can definitely do that. Shopify does not restrict the basic structure, the one structure that you are making. The overall structure is definitely restricted. It has to be in liquid and the pages that you are building should be from Shopify's new pages section, where they're allowing you to create new landing pages. So everything can be done there. I don't think there is any limitation coming up for the structure point of view. Also, if I may add, Shopify gives you access to edit HTML and CSS. So let's say if you want to build your own template, you can do that. Regarding limitation, I think there are few limitations that any merchant or developer should be aware of. First thing, let's say if you are on normal Shopify plan, let's say if you are on $29, $79 or $299 plan, you will not have access to checkout stage. If you want to make any modifications around those areas, you will not be able to do it because checkout is restricted in these plans. But if you are on Shopify plus plan, which is the enterprise level plan, you also get access to checkout and you can do much more things. Let's say if you want to edit, edit checkout in some form or the other, you can do that. This is for security purpose that they don't allow access to checkout because they want all their orders to, you know, they don't want, if the checkout gets hacked or something like that, then the payments and everything can get hacked. So Shopify does not allow you to do any checkout customization. The other customization that I've seen that, you know, some, I would say that there's a particular structure to the URL of all Shopify stores. So let's say any product page will always contain slash products in the URL. Any category page will always contain slash collections in the URL. That's how Shopify has been designed. You might say it can be good, bad for SEO. They have mixed opinions because, you know, let's say that like Google is becoming more, you know, some Google SEO consultants might say that you should have shorter URL structure, etc. Those slash collections and slash products add some characters to the URL. Apart from that, I think because Shopify allows you to access HTML CSS, you can build your own type, any type of landing page that you want. There's not much restrictions around that. Okay. All right. I guess maybe we can dig into that later. But let's talk about the, okay, one more question I had, right? You have a simple website that you're starting to build, but you also mentioned integrations and additional apps that you can add. At what type or what kind of functionality, like among the hundreds of websites that you have built out, right? What are the common integrations that you have seen or you have realized that would be needed? And at what point of complexity would that come in? That would be one. And the second would be normally in a website that you're building on Shopify. What would be a reasonable number of apps to add? Because, okay, I think what would be a reasonable number of applications or integrations to add into your website before it gets too heavy or slows down? So basically, there are a couple of apps that are really important for you when you're starting to do something. If you want multiple logistic integrations, see, Shopify offers one logistic integration directly into the Shopify. But there might be... Could you clarify what you mean by that? So, suppose if you're using one of the logistic partners to ship your products, for example, I'm using as my logistic partner to ship my product. But there are people who are using local deliveries, multiple local deliveries to ship all the products, to cover all the pin codes that are available in India. So for that, you might need one extra third party app where you can integrate all the logistic partner at once and you can ship all the products. So in that case, you need one of the plugin. It is not difficult at all because Shopify has built everything DIY kind. You can do it everything by yourself. So you just have to click on the ad app and the integration is done. You just have to approve it from the admin section because there are staff accounts coming into picture. When you create one of the Shopify stores, it is created by one of the admin accounts. And with every account, there are multiple staff accounts coming in. So app can be added by any of the person, but it has to be approved by admin only that we need this app. So once the app is approved, you can open it and there is documentation available for the onboarding of all the apps. Definitely, people can follow the documentation and it is completely DIY. Most of the apps are DVD. There are apps which require some of the assistance. In that case, you can directly reach out to the app developers, not Shopify. You can directly reach out to the app developers who are into ecosystem. They'll help you out. And talking about the important apps that would come into picture, that also depends on how you want to create your online store because there are people who install Whistlist app in the starting. Whistlist is something which people want to customize. So there is already multiple customized Whistlist app available on Shopify. They don't want to build a custom Whistlist section for them. They readily integrate one of the plugin available on Shopify. Most of the people integrate the Returns app because Returns is something which is not available on Shopify. Shopify has no return management solution in the picture. So for that, there are multiple apps in the picture. So people into apparel industry because apparel has a lot of returns coming in. So they integrate the return app. So it is based on the category that you are working with. If you are in apparel industry, the section and the number of apps would be different for you. But if you are in a different electronic industry, then it would be different for you. So it is completely, it depends on what your industry is and what app would suit you better. Okay. So what are the implications of using apps? For example, one of the things that you mentioned that it allows other businesses to build apps. Shopify gives that option for businesses to build apps and integrate into the marketplace. But that also implies that using these apps has a certain expense. Is it maybe for every transaction or on a monthly basis? How expensive can it get when we are using, let's say logistics and returns and maybe something for the front-end in terms of customization or whatever else? Absolutely. It starts free of cost. There are many apps which are free of cost as well, but it goes to a very high extent also because while you are scaling, you might need products that could help you scale because when you are already reaching out a level where you are selling more than 200, 300 products every day of a very high amount, then definitely there are multiple things coming into picture that you need to take care of. And everything cannot be provided by any of the platforms. And then what people do is, people build custom things for that, which is a very one-time high cost. You have to spend a one-time high cost for that for building that particular feature. And to manage that, it becomes complex because things getting changed every day. Technology is getting changed every day. If you are getting one app from any of the app stores, from the app developers, they'll keep them updated. But when you'll try to update all of the things every time, then that might end up very costly for you. So it ranges from free to a very high level where I can say more than $1,000 also. There are app available for more than $600, $700 as well. But that completely depends on the volume that you are doing. Most of the apps are volume based. If you are selling 100 products, then the prices would be different. There are pricing structure, pricing plan made by Shopify developers only. They have provided multiple pricing plans. For example, there is one annual pricing plan. There is one-time pricing plan. There is a recurring pricing plan that you can build. You can also build a custom pricing plan for any of the customers. You mentioned, right? If I am building something completely custom, I need to maintain it and make sure that it is updated. But how reliable are the apps that are there in the marketplace that, okay, I use this app? How do I know if one year from now, I'm going to be able to keep using or do I need to change or use something else? As a customer, I might be selecting Shopify considering the apps that are there for certain functionality. But what if that app is discontinued? So how do I know which apps are likely to be reliable? Do we have information about that? Yes, definitely there are reviews available. You can check it out. Most of the apps have pre-trails. While you are using any of the things, you can definitely refer the reviews that are coming in. Shopify promotes a couple of apps in the featured section. You will be able to get it from their staff pick section is there where they promote. They have different sections for the app. For example, you can see app which is worthy to use is a section on Shopify App Store. You can get onto that. There are sections which is called useful apps in India. So this is the way they have categorized the app section where they list the apps which is actually important for the customers. They put it into featured section, the app which are doing very great, who are receiving very great reviews, they put it in the section which it says app worth using for and there are multiple sections for that. So since for one single thing, there are multiple apps available, you have options to try and use. You can go ahead with trying multiple apps and then decide which suits you better. It's just So I was ready about Shopify Plus or Shopify Gold, right? Do you recommend customers using that and at what point would some would that be useful? At what point is something like that? I'll take this. So first of all, see, Shopify is very smart, but they charge $29 in the basic line, but they also charge 2% as a transaction fee for $29. They charge $17, then they charge 1% transaction fee. So that is on top of the credit card? Yeah, yeah. In India, actually, in US, actually it becomes part of the Shopify also acts as a payment gateway and it includes the payment processing fee also. But in India and other countries where Shopify is not acting as a payment gateway, these are additional charges charged by Shopify. So let's say $29 to $79, that $50 difference. If you think about it, as soon as you start making more than 3.5, as soon as your revenue crosses 3.5 lakhs per month, it makes sense for you to pay $79 and 1% transaction fee. Similarly, as soon as you start crossing 35 lakhs figure per month, it makes sense for you to go to advance plan of $299 and just pay 0.5% transaction fee. And then similarly, as soon as you start doing more than 1.6 crore or something like that, then on Shopify Plus, you just pay 0.25% transaction fee, 0.25%. So if you're doing those many transactions, etc., the transaction fees goes down if you are on a higher plan. The other thing is also, if you go to the higher plan, you get some more features. So let's say on $29 plan, you can only have two staff accounts. But on $17 plans, you get ability to sell something called gift cards, virtual cards to your stores, so that people can purchase gift cards and gift it to friends. And also you can add five staff accounts. On $299 plans, you can have more staff accounts and you also get additional some additional features. On Shopify Plus, you get even more automations and even more functionalities like you can have unlimited staff accounts, you can create five stores or 10 stores that you can Shopify Plus. Let's say if you want to create a separate geostore for a particular location, let's say if you want to create a subdomain with local content, local pricing, etc., you can create some stores in the Shopify Plus plan for being one fee. So you can have 10 different stores for different geographies. You also get power of automation. So as soon as you cross, let's say, as soon as you're doing 1.5 crore a month, you need a lot of automations like you want certain emails to go to certain team as soon as something happens. So let's say if somebody has given us one-star review, your customer service team should be able to should get notification or this has happened or let's say somebody, as soon as you get an order which is high risk, you want your operation team to receive a notification or some in some form, let's say in Google Sheet or any email, etc., all these automations, Shopify has built some advanced automations for enterprise Shopify Plus plan. So I think as soon as you reach those revenue numbers, it makes sense for you to upgrade to Shopify Plus. One of the things that's also been happening quite a bit, right? This rise of Jamstack, rise of headless CMS and headless e-commerce platforms. If I want to, if I already have attractive or fancy website and I want to integrate a shopping cart into my system, like let's say if I want to build a very rich UI like Apple or Apple website, right? I can't, a website like that would not be easy to implement directly on Shopify. So if I wanted to integrate shopping cart functionality into an app that I already have, how easy or what is it possible with Shopify and what plan would I need to be able to do? All right, so let's say Shopify has some tools available to create, to integrate Shopify back into these different channels. So Shopify is something called flowfront APIs, which you can use to create a custom backend for these. And also Shopify is something, some integration with Unity. Let's say we have a game and you want to have, you want to, let's say, have, you want to set some merchandise on this game platform, apps, etc. You can use Shopify, Unity APIs and SDK, etc. to get, to build some solution around it. The, the process is same. So the front end is powered by whatever, whatever system that you are using, the backend, where you know the management of catalog running, creating a feed, order management, etc. will be powered by Shopify. You can, you can disconnect front end and backend using these APIs already available by Shopify. Shopify has created some tools to help you with that. Okay. So what, basically what plans or what, at what point would I be able to use functionality like that? It's available on all plans, all plans. So 29, you can do this on 29, 70. So I can, I can, like, I can integrate the API even on the $29 plan? Yeah, yeah, you can. Okay. The other thing is also, we need to know that like normally people who will use Shopify, and I mean to say about, had like a question around headless, when should we use headless solution, etc. Normally the merchants who are using Shopify are merchants who don't want to, who are, who don't want to invest in tech, tech staff, actually. They, they have capabilities in branding, sourcing products and other stuff. They don't, they, they, they, they necessarily don't want to become a tech company. They want to become more like a consumer company. So, so, so generally I've seen that, you know, I would like to say that, let's say these merchants, they are, they, normally they, they are looking for a simple solution to actually sell this product. They are not looking for complex interactions, etc. But even having said that there are tools available on Shopify, which you can use to build those interactions and those type of principles. Sure. So, in the standard, like a lot, we have a lot of different e-commerce stores in India, right? Especially some of the larger ones. At what point, like, the many, most, many of them have their own custom or they use different platforms? Like, what would be, what would be the reasons to not, like, what would be based on the customers that have come to you or on the current people in the, current players in the market? What would be reasons to not use Shopify? Like, one of them was if your functionality doesn't fit. But at what scale or not, not just talking about the type of business, like a marketplace doesn't fit or a subscription service doesn't fit. But are there other things to other factors like maybe scale or control? Like, what are the other factors that you would consider for using or not using Shopify? Or I guess maybe let me put it this way. What would be the most complex website that you have seen or largest website that you have seen that is using Shopify right now? See, definitely we have been looking at larger websites. For example, you can see Headphone Zone. It's a very big website. You can see Raymons. You can see Lenskart. You can see Fanhood of Book My Show to sell Merchandises. They are there. Himalaya is using Shopify. And there are multiple more big crème clients who are using Shopify right now. So by forgetting this that why they are using and why some people are not using, that would be difficult for us to answer. But to answer your question that why the people are using Shopify, they don't want to get into the basic hygiene things. They don't want to get into the security things where they had to check multiple times if there is any issue coming in. They don't want to get into the uptime, the bandwidth thing again and again to see if the sales volume is high, they need to increase the volume. If it is not very much high or if the revenue is not coming up, they need to decrease the bandwidth. And there are multiple hygiene that you have to follow while running up a website. They don't want to take care of sales only. They don't want to get into all these stuffs. And even they want to hire one expert for this, will take care of all these things. People who come and Shopify generally approach in such a way where they hire one expert, keep their Shopify's technical things with them and they focus on selling the products. They focus mainly on sales part, which is important for an e-commerce merchant, I believe. Okay, so let us say that I already have a store. I'm running on e-commerce or on Magento or on Spree or something like that. How easy, what are the implications if I say I'm considering Shopify and I'd like to move to Shopify? How easy is it to migrate? And what would be these, are there any specific implications that are there when moving to Shopify? All right, I'll take this. So normally when you are migrating, you want to do first of all content migration, product migration, you want to migrate the old orders, data migration, you also want to migrate customers. And sometimes you want to retain the old design that you have. These are the broad things. And also you want to make sure that, let's say if you're migrating to Shopify, you want to know, you want to make sure that the old integrations that you had, the old methods of working, etc, still stays, you know, let's say you can still work with the same payment gateway or same same ticketing solution or customer support solution, etc, while moving to Shopify. These are the main considerations that you would like to see, whether you can migrate the old content orders, etc. And also whether you can have the design that you want and whether you can use the same integrations or you will require new partners or new type of solutions to do the other bits. About the ease of migration, I think it depends actually from migration to migration. But I would say there are lots of tools available, which makes it easy for you to migrate. There are some like even one click migrations available from WordPress, WordPress, Magento, where you just need to connect these tools and these connect these two platforms and these tools will convert the data from these Magento and WordPress and convert it into format with Shopify content and import all this within one day. And we don't, it depends actually. So sometimes if it's very complex, we have handled projects which had like more than 4 lakh orders and 2 lakh customers, etc. During that time, we need to make sure that all the information which is being exported from Magento or WordPress, etc., is in the format that Shopify also understands, etc. And we need to do some manipulation around it and then get it done. Okay, so basically, so in general, would you recommend if you are moving in right, would it be something that a person who is not very technical would be able to do or would you recommend that they hire a Shopify expert to handle a migration like that? If you have a big store with lots of legacy data, I think it's better to use an expert to make sure that there are no issues while migrating. Also, we need to make sure, one is let's say having migration but also about making sure that for the customers when you migrate, you need to switch off the old system and switch on the new system and make sure that everything is working. Those things might become risky and complex if you are doing on a live store which is living and breathing with lots of traffic quality coming in and you need to make sure that even your old URLs have to be re-directed so that you don't lose any SEO juice that has been created over the long term. So you want to make sure that all these things are covered. So first of all whether merchant has the knowledge of all this stuff and whether he or she has those capabilities, they can do it on their own but they need an expert to make sure that they are following all the checklists of whether they have thought about this, whether thought about that etc. And also, most of the migrations are also to solve a particular problem. So let's say they were not able to do certain things in the old system that they want to do on Shopify and also it's not just mig it, it's also about upgrade. If you are moving to a new platform, you might as well upgrade your system to better let's say do customer service or better present the product or better speed etc. So ideally, if you are an expert, they might even be able to give you more solutions which can simplify your processes. Yes. So we are talking about moving into Shopify but one of the things as an engineer or as a software developer thinking about is if I'm using a platform, am I locked in? What if today Shopify meets my requirements? But two years or four years or five years from now, my shop is big and for some reason I need functionality that Shopify does not provide and I want to move out. How easy is it to get my data out of Shopify and migrate to a different platform or migrate to a customized platform? See for that I believe, for example, Shopify has readily available tools to migrate on Shopify. You can definitely get all the data from the Shopify but to move on the platform which you are looking for it should also have some tools available to get data from other platforms. So none of the platforms that is in the market locked you up because nobody can make you hostage when you log into any of the systems. You are free to move in and move out at any point of time but when they are making this experience good for you to move in, the other platform that you are switching to should have the experience of moving in from other platforms as well, from Shopify to I guess, much a door WordPress, there would have been tools available. So you need to check out for that if there is any tool available and if you want to migrate and for custom, if you are doing it custom then definitely depends on you how you want to put that data back because you can definitely get all the data from the Shopify at any point of time. So Shopify is an American company. They have been in the Indian market for a while but I guess the question is like how do they understand the unique challenges that are there in the Indian market and are those needs generally met by third party integrations or does Shopify themselves have any changes or the way they run the business or the way the product works? Does it fit into the Indian market quite well? Shopify is a Canadian company actually. So Shopify does some things which for especially for Indian market and for other local markets, they do build some first place tools. For example, in India, COD is big. You might even see 60-70% of orders being placed on COD, which is not common in different markets. So especially for India, they built a tool which allows you to restrict COD to certain pin codes and also maybe charge extra money for COD. So Shopify themselves created a plugin which is accessible to all the stores who are using I&R as a currency. So yes, Shopify does make sure that if the market is big and if the need is high and they are able to solve it using their own system, they can do it. And also as Sakit already mentioned, there are lots of merchants who solve, there are lots of app developers who solve local issues. For example, let's say if you are selling in China, you want to have some going to integrate the Chinese supply. If you are a merchant in China and you are selling in China, you want to have some sort of local Chinese inter-shipping integration. If the demand is big enough, there are lots of app developers who build those type of solutions. So this is true for all geographies, not just India. But yeah, to answer your question about India, Shopify has built something for India like advanced COD because the demand was high enough. Okay. So I have a question from YouTube from Sanjeev. What is the difference between WordPress and Shopify? So WordPress and Shopify more likely both are a platform where you can create your online store. There is WooCommerce powered by WordPress and Shopify is already there. So difference would be in the functionalities and the difference would be in the user experience that is coming in. Different would be in the plugins that is coming in. So it's short of a thing where you can use and decide. Like me selling Shopify to you would not make any sense. And I can definitely give you the key benefits that Shopify is offering. And WordPress already has certain benefits offering to the market. But you'll only get to know that what Shopify has more than WordPress would be when you start discovering the things. Like for example, there are multiple things that make your operation very easy. The plugins that I said, the process of customizing your website, the process of managing the catalog, the reviews, the SEO thing. See, the SEO thing is a very big thing that Shopify is already providing. While entering a description, there is one more field in the description field where you can write the meta tags. Where you can enter how the SEO will look like. Like on the search page, on the Google search page, how the title and the description will look like. So that can be directly done on the description page itself. So having multiple things at one point definitely makes more sense to you if you're trying to get it done from different login screens, from different dashboards actually. Also WordPress is content first. The WordPress was a blogging solution actually for us. We are a publishing company. If you are more into content where you are creating, posting posts every day, etc. I think WordPress was designed around that when it was launched. And like I know so Shopify was designed around e-commerce. So if your business is around, let's say just making sure that you are publishing the best content and e-commerce is an afterthought, then maybe WordPress would be a better solution. Similarly, if your business is around e-commerce and the blog is just an additional way of getting traffic, then maybe Shopify would be a better solution for Sanjeev if he's looking at two different, comparing these two platforms. So basically WordPress, if your initial focus is content and Shopify, if your primary focus is e-commerce, that would be your recommendation. So with WordPress, it's not a hosted solution. You also need to think about, you need to maybe hire a developer to actually put WordPress files on your, we need to buy a server place and put all this. But it is available also as a hosted solution. Yeah, I think they are managing WordPress solutions also. Managed solutions are there, so that should be fine. In your experience, have you seen customers who have started on Shopify and then at some point have moved to their own platform? And any particular reasons around that, or do you not see much of that happening? Generally, I've not seen much because the way Shopify works is, as you grow, your needs become more and more complex and Shopify is able to handle those needs by using some plugins or the other. But one common reason why I normally see people leave Shopify, especially in India, is if you are trying to sell products in international market, Shopify, the checkout happens in store currency, generally speaking. So let's say I'm selling on IANA and the checkout also happens in IANA, Indian rupees. But if you are selling in, let's say, USA and you want checkout to happen in USD and you are selling in Europe and you want checkout to happen in Euro, et cetera. There are some tools available which allows you to do those checkouts on those stuff. But sometimes, you need also some complex solutions. So some people actually leave because they are not able to have multiple currencies and multiple, they want to have different price for different geography and some complex solution which Shopify cannot power. That's one reason that I've seen. Also, the other thing is, let's say if you are selling stuff which cannot be, let's say, some stuff that maybe Shopify does not allow to sell. Currently, everything is available. Let's say the government of India decides to, so they have to, they are two local government rules. Let's say somebody is selling alcohol just to give an example, which at the time when Shopify started, there was no rule around it. But after the government or some local government brings in that rule that you are not allowed to sell alcohol online, just to give an example, then Shopify will also have to follow the local law and might ask you to leave Shopify if you can't sell restricted products on Shopify. And then you need to have your own solution. You can't use Shopify. You have to follow the rules. So technically, you can't even use your own solution if you're not allowed. People will still go ahead. Yeah, I understand. But at least if you are on WordPress, you have your own rules like in Shopify. Sure, with Shopify. So one of the other things that I think you mentioned because they're important is SEO and social ads on Facebook and on Google. One thing I'd like to know is a little bit more about how much control you have over SEO, as well as how much control you have over the catalog. For example, I have a particular image that I use on my website. But because of the design of my site, that same image does not fit on the Google ad card, right on the Google ads or on Facebook ads. So can I customize, like how much customization do I have there, both in terms of SEO and how much control do I have? And how much control do I have over the images that go for the Facebook or Google catalogs? Well, I'll take your first second question first, which is like how much control do I have on Google and Facebook ads. So let's say, take your example, let's say you have a particular first image which works for your website and you want to have a different image on the ads. The direct integration that Shopify has, free integration with Google ads and Facebook ads, will take the same image and send it to the Google ads and Facebook ads. But if you have a slightly complex, different non-standard requirement, currently it's not available in the solution that Shopify has made. But you can use a third-party tool, something like let's say data feed watch or simple as Google ads. There are some tools available, which allows you to have different image on these platforms and different image on Shopify. We like to use a custom bridge between these two different solutions. And just like that, you can also have different title on website and different title on ads. You can have different, maybe you want to have different data on ads. So those type of tools are available, which allows, which works, which will take data from Shopify and will allow you to make some manipulation and submit it to Google and Facebook ads catalogs. About SEO, I would say, let's say in SEO normally there are more than like, say there are 200 plus known factors which affects the ranking of a particular website. Like from website speed, content, unique content, domain authority, the authority of the backlinks, well-timed, over-sticking. There are so many things which affect ranking of a particular content. Shopify, because it allows you to edit HTML, first of all, Shopify already mandates themes to put the structured data directly into the theme. So almost all the information is easily accessible to Googlebot or Bingbot, whichever, all these bots who are decoupling the website. It's already, they can easily read the data. It's not just by going through H1 Tech. There are also some structured schema markups already made into the Shopify, which these bots can easily read.