 Hello. Welcome to CIM's Copywriting Masterclass. Think of this as a two-day workout for your copywriting skills. I'm Alan Barker. I've been running the masterclass now for about five years and I'm also a professional writer. So, I've structured the masterclass entirely around the practical skills of writing well. You'll discover some of the tricks of the trade, how we can make copy work, how we can make it perform better for us. You'll discover where your strengths lie, how to access new ideas, how to become more versatile. We'll look at brand voice, of course, and how to develop it. We'll look at different structures of copy and different styles. We'll look at headlines and standfirst and other key elements. Above all, perhaps, we'll look at how we can keep our reader reading. So, you'll be planning, drafting, editing against type deadlines and type word counts, just like real life. And perhaps most importantly, you'll have the opportunity to get feedback on your work from your colleagues and from me in an atmosphere that is friendly, supportive and collaborative. So, if you are a marketer or a corporate copywriter, a freelancer, or a comms professional who just happens to write copy, then the masterclass is for you. It's a very popular event and numbers are strictly limited. So, if you want to book a place on the copywriting masterclass, you should do it now.