 Ladies and gentlemen, I request you all to please settle down. We're starting just about now. We have all the speakers in the house. We have our keynote speaker here as well. We request colleagues that if you'd like to come here, please usher in all the delegates. The hygiene announcement before we actually roll the pro-pro-bill contest. Request you to please put your phones on silent mode. You don't want to switch them off. You want to talk about what you like, what you don't like, and of course make predictions about both the match as well as who the winners are going to be tonight using hashtag Orwich 2016. That's hashtag Orwich 2016. So everyone, welcome to the sixth edition of the Change for Media Neon Awards and Out of Home Conference. Well, it's been quite a journey putting this whole thing together. My name is Subarna Chakka. I'm an editor at the Summit with the Change for Media Group and I'm on her with Harper Collins. As a speaker for most of the events that either I curate or anchor, I like by starting by invoking the higher power, whatever it is the higher power that you believe in. I'm going to be residing the Saraswati Vandana. It's an old Sanskrit verse. The essence of wish is the dispelling of the darkness of ignorance through the light of darkness in case you will be able to join me. We're going to welcome one more time and evenings like these are not possible without the support of our partners. I see our speaker standing alongside. Please come up front. Requested to please take your seat here, right here. Scented by tribes in association with Lakshya, solution the largest always from long-rate in India associated partners, orient us in advertising private limited, integrate the solution in media, activation and entertainment, times always innovate, stand out, co-partner, retired, outdoor advertising, company private limited, total outdoor solution, the last group simplifies life, Amar Ujjara Outlaws, outdoor partner, global advertisers, webcast partner, many complaints digital, mobile, news partner, news team. Could we have the A.B.S. please? In today's fabulous and predictable, young Indian consumers are spending more time outside their homes than ever before. There is no better time than today to harness the omnipresent power of old age media where the first large media group takes your brand communication to millions of young and mobile consumers. A mine network of over 25 offices and 250 employees in India takes large media group of powerhouse in the old age media business where the legs you're having and you won't start to get the scabbits delivering things to the other states providing these sort of edge tools to provide the clients with high-optimized scabbits to cut in in-house research offer of trust for audiences delivered smarter and entertainer. We're taking back what will be a keynote. The theme for the evening today is the bigger picture vision 2020, looking 20 years ahead of the 20 years back specifically for the out-of-home media and where the out-of-home media actually fits into the big picture as far as advertising is concerned. We've got a great lineup of speakers back before. I invited them on stage. I'd like to invite Mr. Navarra Ujna co-founder of the Exchange Media Group to come up here and formally welcome you all. We love you. We are all here and I know everybody is looking forward to the match. Somebody will ask me why I think everything is on a match test. It's been three months back and some of us don't know what it's going to be. But as I said all of us seek our opportunities to go out and watch the match on the big screen. We have all of that available here. Subarna and the team have made an image to show you the match on the big screen so that you won't have to go anywhere. In fact, a lot of crowd is expected to be here closer to the high start. Well, very warm welcome to all of you. Thank you for being here. It was the last day of the financial year. I think all of you are still busy because there are both and they will be here soon. Like all of you, I am also looking forward to a lot of productive conversations today. Being part of the outdoor business I must tell you the outdoor awards and conferences will be the first event initiatives that we started. The awards initiative that we started five years back now. And we had tremendous response support from the industry over these years. The industry has grown very well. We released a report a month back which we might believe is the kitchen based in advertising. Based on the report of the kitchen based in the outdoor. And the report said the industry will grow closer to 30% now. And every growth of 30% will be going closer to 7 or 4. So it's not really that bad. And we said that obviously it can grow much faster. Also we showed that the industry will grow faster. So all of those conversations will be taken up through the primary discussion. And whether it is measurement, whether it is regulation. This will outgrow this facing challenge in growing primarily because of the not being a regulation that exists with regards to local bodies. But overall if you look at how the industry has grown the year before which was an election year in India we are expecting the industry to grow at least as fast and quite faster. So 2015 I think the growth was 12 more percent as compared to the year before this year. We are expecting it to grow 31% given that this is not an actual election year. I think it is still in the growth. The numbers are obviously eventually revised but even that lots of skaters are happening and outdoor is one medium here. There is a lot of penetration into the human intellect, into semi urban areas, into semi urban areas. So with that let me again thank all of you for having taken time out. I look forward to any part of the conversation. Let me also welcome our keynote speaker who we are looking forward to speaking to all of the panelists. Some of our friends have thrown out especially from up there. We will do somewhere here in the world and I am going to talk many more as I respect it. So thank you for being here and in advance congratulations to all the winners for the Neon and Watson night. I am sure we will all have a great meeting. Thank you. Thank you.