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Published on Aug 21, 2009
http://www.aveda.com/products/5250/Co... Learn how to give any type of hair lasting straightness. Aveda's Global Creative Director, Antoinette Beenders, demonstrates how hairstyles from coily to wavy can be straightened with naturally-derived Aveda products.
Prime your locks for supreme softness with Aveda Smooth Infusion Shampoo and Conditioner, working the product into a gentle lather to cleanse and moisturize. Rinse thoroughly and towel dry before pumping Smooth Infusion Style Prep Smoother into your palms and finger-combing to distribute. The lightweight botanical formula creates a barrier against heat styling tools and prevents damage. Finish with Smooth Infusion Glossing Straightener for brilliant shine and a silky texture.
At Aveda, we believe product plus technique gets results. Beenders demonstrates the flat wrap technique, using a flat bristled or paddle brush to firmly brush hair to the side of the head, running a blow dryer from nape to ends. The key to this style is holding your hair taut, using a fine-toothed comb to straighten the sections closest to your hairline and scalp. Complete the look with Elements Smoothing Fluid to calm frizz and flyaways.
Click the link above to shop the collection and attain lasting straightness no matter what the day brings.