Personal Branding: How to Go From Zero to Hero in No Time // You might think that having a successful business is enough, but it isn't in today's competitive landscape. There's one thing that can help separate you from your competitors and that's a personal brand. Today I'm going to share how you can go from zero to hero in no time with your personal brand.
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Step 1 - focus on one channel.
Sure, eventually you want to leverage all the channels out there but when you're starting, you need to just pick one channel. It's hard to deliver great content on many channels at the same time.
You also want to look like "Hey, where's my audience hanging out?" Are they hanging out mainly on Facebook? LinkedIn? Twitter? Sure, I have an audience on Facebook, I have an audience on YouTube, I have one on LinkedIn, but did you know that I generate more revenue from LinkedIn than any of the other social platforms? It could be because LinkedIn is a B2B social network and I'm in the B2B space but the point I'm trying to make is not all channels are equal, even if you're getting the engagement.
Step 2 - Document your journey, your struggles.
If you look at Gary Aviv, he's done really well, not because he creates a ton of content. He's actually just living his life and documenting it and he has someone following him around.
Now, why does this work? Well, people are curious about your life. Just think about Keeping Up With The Kardashians, they're known globally, why? Because they just live their lives. People like that. They prefer that over something that's very scripted.
Step 3 - Research topics that people are interested in.
You can't just create content around whatever you want, it has to be related to the industry you're in. So you can use Quora, what are the most popular questions people are typing in and answering on Quora? Look at Facebook groups, what are the most popular ones in your niche? What are they talking about? Have you ever leveraged the content ideas report in Ubersuggest?
It shows you all the popular content based on social shares, search traffic and backlinks. Same with the keyword ideas report in Ubersuggest, it shows you all the popular keywords that people are typing in. Whether they're questions, prepositions, comparisons or just general keyword suggestions from Google Suggest.
Step 4 - Want to do is listen to what people are saying in the comments and create content around that as well.
Look, comments are super important, people who engage with you matter. If someone takes the time to leave a comment, you should take the time to respond. Now, your response could be a blog post, it could be a podcast episode, it could be a video, it could just be that you respond to their comment but by helping people who are leaving comments, you're going to build rapport with them, your brand's going to grow and in the long run, it's going to create a huge, massive effect. Then, you want to reach out to the people personally who inspired you to create that content.
Step 5 - Is to do a podcast and interview tour. Here's what I mean, two things, one, you search on Google for podcast interviews with other people in your niche. You want to make a big list of all those people who are a good fit for you to also be on their show.
And of course, make sure you're also considering creating your own podcasts as well. When you're on all these other podcasts, you could promote your own podcast and get more and more regular listeners.
Step 6 - Interview other authority people in your niche.
If you want to be a huge personal brand, if you want to build up your brand and be well known as an authoritative figure more than most people, the quickest way to get there is to associate yourself with people who are already well known.
That'll help the content spread, that'll help you get more traction, that'll help you build out a brand. So, if you follow all that, your personal brand can go from zero to hero in no time.
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