Direct Mail Simplified Part 2: Optimize Format





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Published on Jun 22, 2017

BONUS! Courtesy of AccuZIP get a FREE copy of Trish Witkowski’s “Optimize Format” companion book (a $30 value).

Get your copy here: https://goo.gl/r8cPV8

Join Trish Witkowski, for the second of a series of three webinars that will take you on a journey through the process of creating effective mail campaigns. The fist webinar addressed the strategy behind a mail campaign, and the choices we make to position a sale and engage an audience.

For part two of this series, we take a deeper look at the practical side of mail—addressing all of the decisions we make that affect the deliverability and cost of sending mail. Often viewed as “the boring part” of the process, this webinar will prove that mail optimization and design is anything but boring. In fact, this critical part of the process can be downright exciting. We’ll cover formats and sizes, share tips and resources and expert techniques for getting the most bang for your mailing buck.

Attendees will learn how to:

■ Understand the most critical guidelines for mail
■ Common and costly mail mistakes and how to avoid them
■ Components of a mailpiece
■ Expert techniques for getting the best postage rates on your mailings
■ Creative possibilities within USPS format and size guidelines


Trish Witkowski is a dynamic speaker, a YouTube sensation, and a direct marketing maven. Over the last decade, Trish has built software tools, written books and grown a rabid fan base for her YouTube channel. She has been a brand ambassador for HP, and inspired marketing teams at American Express, USPS, ADT and Lowe's. Today, Trish travels the world, leveraging her work with big brands and loyal fans to teach marketers and sales leaders how to gain an advantage and turn soft sales into cold, hard cash.

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    • Standard YouTube License


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