 So we're here with Ortiz and So how so who are you? My name is Claire Ortiz So you're talking about what are you talking about? This is a so what we do is we are a design development and essentially apparel experts in performance materials in innovation in Engineering and in garment development. So here's an example of one of our garments, which is It's a fully integrated fully functional performance wool We don't do anything that isn't high performance. This is a 7-in-1 material that we Essentially formulated our own fabrics. Everything is laser cut same-sealed even our buttonholes are not sewn They're actually a sonic weld. So we utilize the highest end technology in laser cutting in motion dynamics as well and in the way that we construct all of our garments seamlessly, efficiently and pretty high-tech. So here at the wearables, printer electronics, ID Tech X and so what's going on? What's going to happen? So what we're doing now is we're taking everything that we have done with our collection in high-end high-performance materials and embedding printed electronics. Our goal for our collection is that Anything that you wear that is functional should never be obtrusive. It shouldn't feel like you have technology on It should feel integrated as if it's part of your body. So all these can have technology inside? Yes, and as an example, we're working with only printed electronics. So for instance, this is our Fitness garment. It's already integrated with a lot of details that include zoned cooling. It includes zoned protection for the muscles, lactic acid control so that a person can perform at a high-high level and reduce Injury to the body as well as allow someone to perform at a longer time span. We add to that then the printed sensors and printed electronics. So when you look at it from the outside, you know, people are coming and saying, well, what is it? There's there's no electronics here, but in fact, there are. It's all Six areas of printed sensor. So this is a silver-paste ink. It feels like nothing on the body These are the sensors here that would take bio readings and then a small central module, which we don't want to show the actual electronic because the whole goal is that everyone can see that this is the most lightweight and literally seamless way to build electronics intuitively into a garment. So the idea is this this will take the the bio information like the heart rate, breathing, body temperature and we can essentially create so many things inside of the body, but then also with our expertise in apparel design and development, we understand that it's not just about the electronics. When you put it together with all of the functionality of engineering true performance for human body as well as integrating it so that it is really, truly seamless that's what we're talking about, you know high-end intuitive motion-dynamic electronic wearables. So this is the most exciting area of wearables, right? It's getting into the clothes. Yeah, we're we're, you know, essentially challenging ourselves and the industry I would say in the electronics world to try and build things that like I said that are completely intuitive in the apparel world, especially in performance apparel, you want to feel like you have absolutely nothing on. So all of the devices should feel like they're actually part of your body and not that extra. The other thing that's really key is that everything that we're building has to be machine washable. It has to be able to last a very long time. So we take a lot of care in the testing and the development and making sure that from a quality perspective, France is going to really last a very long time and be useful and affordable. What's this demo for example? So this is an example of what we call burnout printing. This is not normal dye stuff. This is one fabric. These are the same fabrics. This is a burnout technology. So what we do is we burn out portions of the fabric to allow for breathability. And we do it in what we call artistic formation. So though this looks like, you know, a beautiful blouse, what it actually is, is a zoned cool moisture management, UV protectant, antimicrobial, and within the print it is allowed to be immensely lightweight. You add to that that these prints, you see these flowers here, could impact to be a silver-paste electronic ink that would have conductivity in any way that we want. So we're displaying the fact that technology and printed electronic innovation doesn't necessarily have to be so I'd say electronic looking, it should be art. And in fashion, if it isn't stylish, if it isn't really beautiful, then it's all for not. So this is the trick. You want to get all this technology into stylish design and nice looking. Exactly. And then there will be lots of sensors in there, potentially. Exactly. And with all of the technology that exists, what we want to do is make sure that everything that we're building feels like it is just the most, you know, comfortable and performance-driven product without feeling like you're wired up or wired in. Right. So next year, potentially, people can start buying these with all the sensors in time. How long is it going to take? Let's hope in the next six months that we can get all of these things to market. And that's a really good question. What we have done is taken a lot of time to make sure that all of our products are already tested and approved. We're working with a lot of agencies to test and develop brand new electronics. This is an example of our printed electronic. This is a silver-paste ink. And imagine that something like this is essentially printed onto a garment directly. It will be inside. Yes. So this is what you see on the inside of that garment. And how to make sure that all these sensors have real functions and can do all the stuff that people would not have? Well, so that's where all of the expertise comes in, right? We have worked with a lot of folks on our side, as well as our key partners. And that includes the DuPont team in collaboration so that we're essentially bringing together some of the smartest people, I'd say, in printed electronics industry to make sure that the sensors, in fact, do work before we go to market. And even the shaping and where they're placed is critical. And one thing that we know that is very different about the electronics industry or the tech industry is that the human body is dynamic. It is in motion all the time. And no two humans are built the same. So when we're developing our electronics, we have to take into consideration sizing. Sizing is key. It's something that is our technical expertise. And so when we're developing all of our prints into the patterns and into the fibers of our clothing, we're taking into consideration the size of the human body, how it's going to move, and what it could potentially do after garment is washed after it's worn. So the the react and retract effect is really important. The first generation, there would be a small box here, right? Yeah. So this is where the electronic module sits. And so it'll be in the middle of the shirt. It would be module, right? So the module sits here and right now we're working with a few partners to develop a fully encased and washable module. Because again, what we want to make sure of is that all of our products are machine washable, easy to care for, safe. And so all of the elements that go inside, whether they're accelerometers, or Bluetooth, or even the batteries, they have to have a long life, have to be able to be washed, worn, and easily cared for. And really important that, you know, these are not Tesla prices. Not that we don't love Tesla. We all would love one. But the idea is that we're bringing technology to everyday working people around the world. So 2016 is going to be exciting for smart clothes. Very exciting. Yeah.