 You know so we had a daylong of you know discussions conversations we have touched upon all the aspects of the Mobile world the streaming world and everything else, but there's one more connect which is the fan You know people who like you know we all go to insta pages Facebook pages Twitter how many likes isn't it? I mean how many times do we visit our? Pages and see that how many people liked our content and shared our content and that's a very critical part How can brands quickly coming to that question? You know leverage their fan connect to build Greater recall What is the fandom story what led to fandom? How are you helping brands in that? six questions Everybody keeps focusing on The biggest difference is that 20% of people give you the 80% of leverage whether it is for content of a brand Right, so why don't this is an opportunity for brands fandom gives an opportunity to Brands and celebrities and broadcasters to identify their top Top 10% or 20% of fans or anyways doing free marketing for them Right, these are the people that you need to identify recognize what and learn from their behavior to do better marketing In which you can recognize that who is a fan and is a very different for person from an audience And is a person who goes and talks about your brand who's an advocate who's a defender who's an evangelist about your brand Right, so that's the biggest difference between a fan and an audience and in today's world There is this huge thing of being a goldfish side where there is no attention span You want to hold on to a fan rather than an audience right nurture them From them to leverage marketing So if you see the existing environment and the way fans are being leveraged or engaged by brands How is it like what can be improved in your opinion? Differentiating a fan from its audience fans up fans are these days creators and designers and community managers and These people have to be identified and there's no platform Instagram there are subscribers and followers. They are not necessarily your fans. I may have liked something I have become a follower right not necessarily I'm a fan so it's a huge difference so the fundamental difference that phantom is trying to bring is to differentiate between this audience and a fan It's a fully gamified platform to understand people who are engaging more they get more points Those points can be then redeemed for rewards and on behind that we can on behind behind the whole thing on the data analytics Parts we are able to identify Psychographically that who your fan is what the need of the fan is rather than just by saying that he's a 35 year old From Delhi you don't get to know anything about that from Instagram or YouTube or Facebook for that matter, right? So this is where the fundamental difference is knowing your fans leveraging what they like in building Content or marketing campaigns around them. So what has been the fandom story so far? I mean do people tell you that some of you are ahead of your time and this is Greek to us I mean have you faced such issues while explaining to potential clients to what you bring to the table People having a voice on everything right that's already be a part from now We want to give them specific voice to the things that they specifically like so people talk about content on various platforms They have their own website groups. They have their own communities online forums and so on but they are scattered and fragmented Neither a fan gets validated for being a fan neither a broadcaster or a marketer gets to know who's the person That they want to capture or target or identify as a fan So in phantom what we are trying to do is make that difference give give fans their own platform to communicate Be a creator and have their own voice and most importantly recognize them for being who they are and validate them for delivering to their community or the brand or the content of the celebrity themselves To last questions You know on this forum Fans and mobiles go together. That's what you know, we believe Can you explain? You know? How does it actually how do they go together? You are an influencer by me as you say so everybody's a creator mobile has become the most essential part of Become a most essential part of creation, right? So that's what I was talking about that today's fan is not merely a Stereo teenager. He's a creator. You know, he's a creator. He's a designer That's the skill set that people have developed in the last last four five years That needs to be validated and they are anyways doing it out of love for the brand But brands need brands or broadcasters need to come forward and now validate them for being a fan Finally, how do you plan to make fandom a bridge between you know audience and industry? Where do you why do you see fandom over the next two years? And the broadcaster used to dedicate a full half an hour show to Broadcasters so in today's world the more communication is out there the more lost the voice of a fan is So we are trying to create that whole ecosystem where audience can have a better feedback with a broadcaster And it's the need of the are you know less than five percent of content that is produced is successful because we are not hearing The voice of a fan. We are not hearing what people are wanting to watch. So there is no feedback loop So this is where the whole 360 degree Ecosystem comes together and we join through fandom Absolutely, wonderful for bringing out the fans side of the conversation. I remember the SRK movie on that fan thing, right? Yeah, anyways with round of applause for Yeah, Simrati and thank you Simrati for sharing your thoughts