 Take it away Daniel. Yeah, so this is a question by Carolina by the way. Yeah. Yeah, thanks for Thanks for this question. It's a really good one. So let's try to answer it the best way we can So what if I have several primary? Customers that are different and I have to find a way to do something that works for all of them so This I would say this is a very common question when it comes to journey mapping We don't yeah, we have several several customers. We have several primary customers. What do we actually do and My experience and my answer to that from I mean journey mapping for almost 20 years is that You you probably don't have several Organizations to serve those people so you need One you you need to make a map that covers them all So make one map with several parallel lanes, I would say but not more than four So if you have more than four primary customers, you probably have saw it a different a different problem in the organization About choosing primary customers, but I've been working with up to four and that works really well so make one map with Parallel lanes for the four different customers because when you when you blueprint and you go down on the back What happens on more on backstage you need The same there to serve those different customers or more or less the same. So that's the answer to that one Yeah, so Why four because four still seems a lot for me I say four is the absolute maximum absolute maximum. Yeah, because if you have five you can't can't handle it I mean four it's it's it's really it's kind of stuff tough to handle it three is better and two is even better and one is perfect But I would say that it's quite common that you have One or two customers for instance, or maybe three and then four is an extreme case But never five or six or seven and How different do they have to be because you know if a customer is sort of similar to the previous one Have you found a way to actually know? When to make the distinction and create a separate lane? Yeah They have to be different enough. So if you try to serve them with the same Set of touch points you will definitely lose them or they will not be happy at all. So But I would say that a process to come to this conclusion is very often that okay This this customer is is so different. So we have to create a different lane But very often when you look at those two different parallel lanes You see that they are much more equal than you thought when you started so then it's better to just find the Least common factor between those so I would say that to create different parallel lanes and to work with several customers in The process that's very natural But it also very natural that you in the process start to question Do we really need to make two different or three different of those or are they more equal than we thought when starting? So you can always sort of combine them back and yes, yes Which is which I would say that is the common case That is the common process that we they are so different So we have to create different ones and then we see them parallel and we see they are more equal than we thought So let's do one of them