 Hi and welcome to the cube. I'm Peter Burris and once again We're here at Oracle headquarters at the BWIA event to talk to some customers about what they're doing with big data And today we've got an esteemed CEO of info tech Ali Foucair Pekeck I'm sorry Ali. Why don't you pronounce your name for us? My name is Ali Middle name is Ufuk means horizon in Turkish and last name is Peke. Peke. And you've come a long way from Istanbul the Asian side of the Bosphorus, which is it's one of my favorite cities in the world Thank you very much for coming all the way to the US to talk to us about what's happening with Some of the big data implementations going on in Turkey now specifically you have a company that does spatial or Geographic database information. Why don't you tell us a little bit about info tech info tech is a company who's focusing on location-based technologies It's we provide both the content required, which is the digital maps for these kind of solutions and also the platforms We bear user maps geocoding services location-based intelligence services and different applications like vehicle tracking Like route optimization is served through our platform called location box and we are working on this technology for 17 years with info tech and We generally Use oracle technologies. It's a complete the red stack solution The location box we use database application server oracle hardware now with these new customers We are also started using Oracle Public Clouds now I know a lot of folks may not know this but Turkey is actually relatively advanced in the utilization of mobile technology even relative to places like Sweden and Finland and other countries in Europe that are Normally regarded as leaders in mobile I have to believe that the fact that Turkey and their younger population would skews more towards using mobile is That has an enormous impact on how Spatial or geographic or location information changes I got to believe that it's a constant turnover because you are so dependent upon mobile capabilities. Yes, definitely, you know For example, I think that the biggest Chess and operators in Turkey has nearly have 45 million subscribers 45 million and also any Mobile technology quickly implemented with when people are start moving a lot then location becomes even more important You know instead of people working in the company, they start moving around They instead of waiting customers. They go to customers But then you need to understand how many customers they went so which means that you need to implement Location-based technologies both you need to provide more information on maps and then you need to retrieve more information as Reports through map-based solutions. So you're here specifically talking this week about a particular application Why don't you tell us a little bit about that application? Yes, the application that we're talking about is one of the biggest parcel delivery companies in Turkey with Which delivers and more than around half a million Delivery's per day and the interesting thing about this customer is that you know spatial Information systems are generally used for as a nice to have systems They're not must for example when you try to make a branch selection if you have a spatial technology It helps a lot, but it's not a must but if you are doing something like transportation parcel delivery or Transportation planning this in these kind of Applications if you don't use location-based data, you can end up with very difficult solutions and you can lose a lot of Money in the field. So the customer that we are talking about is Aras cargo And they have around 300 5 3,500 wiggles More than 10,000 people working. They've got Around thousands branch offices and in Turkey Turkey addresses change pretty quick since we are also producing the map data Oh, Turkey, we know that we around five percent change happens every quarter Well, let's make sure I got that five percent of the addresses change every quarter. Yeah Yeah, there's a lot of change because of the continuous construction that I'm talking about You know the Istanbul is a City which connects Europe and Asia last year when I came here there were two connections two bridges now There's three bridges and a tunnel so because of road construction because of new homes built and also there's a lot of there's a culture of changing some Street names and also some parts of the city is very old So network becomes very complex to solve it. They will like to split the streets and give new names It creates constant update on the data which makes the life of personal delivery Complete companies very difficult and also it's a very price competitive market And if you just choose the wrong branch to deliver the parcel you lose a lot of money as far as I know One wrong delivery costs you the money of for correct Delivery so it's a very important so the cost of the wrong delivery eats the profit of for correct delivery Yes, so there's a real and and for those of you who haven't been in Istanbul It's an incredibly beautiful and vibrant and as you said we interesting combination of ancient and modern And you look at those bridges. I mean the bridges are 450 feet above the Bosphorus because they have some very very large boats that go through so this vibrant city is evolving very very rapidly very very quickly and Spatial or location services are crucial to doing that and how are you working with? Eris to ensure that the solution is what Eris needs What we did is that we they were using a tech space system So each branch has specific door numbers and street names to deliver So what we did first we converted all the data that I got to Spatial terms that is instead of tech space addresses. We drove the regions of deliveries We connect all the regions with the road network and then we geo-coded old existing addresses They've got around 12 million Distinct customers some of them are offices some of them are personal information. So we converted we Clean up that data and also there's a lot of new data coming in because of internet Commerce so you know when you are face-to-face with a person you can ask if you don't understand the address you can ask Nearby things or you can ask corrections, but if it's coming from internet It's mostly people are get used to free format data So that data coming in should be also automatically geo-coded and which requires some processing of the natural Language data. So that's one of the things that we are doing and also when you make a plan to deliver in each location You need to make sure that that is delivered on time. So you need to track both the vehicles and also people Walking after and also you need to check the coordinates of the delivery with the plant coordinates from the center So also you get some updates from the delivery operation. It's also the Basic the first transformation that we made is that we converted fully text-based system to a Spatially enabled system. So let me let me press you on that just for one second So a fully text-based system means that the the main key was the address Yeah, and a spatial means the main key is the location. That's correct And then everything else is an attribute of the location as opposed to everything being an attribute of the address Yeah, but when you do that then you instead of Reporting based on cities, whatever you start reporting on coordinates, right? Which is much more easier since generally people can change the names of the streets But they cannot change the coordinates global coordinates and that means that for example for Aris who needs to do fleet optimization and route optimization The trucks themselves or the delivery vehicle themselves can then be associated with coordinates as opposed to addresses Yes. Yes, and also we can check if they are using the correct routes if they are driving in the correct speeds Behaving correctly compared to the rules and regulations. It brings a lot operationally it brings a lot of optimization, but other than that it also gives a lot of data Which you can use for your later playing So that requires some not in consequential horsepower now today you're doing a lot of this You're your data center in your location utilizing. I know a bunch of work. Let's data machines Yes, how's that going and where do you intend to take it here? Classically, we are a company who are trying to focus on its own IP and engineering So we would like to offload non-functional requirements to other companies Basically since the Oracle is the first company here who invested on spatial technologies Generally our most of our solutions depends on Oracle technology first We of course we offloaded databases application service then came exadata. So we offloaded our Hardware requirements to Oracle now, but we are not a company and not a hosting company, but Since the Oracle database runs best on Oracle hardware we were doing we were working as a Private cloud for our customers and some of our customers have mostly use our private cloud And they have some portions on-prem But now since Oracle also brings the Oracle public cloud since we will like to also offload our hosting requirements to Oracle and Not just lift and load We will like to also use other capabilities of Oracle cloud to enrich our existing Solution so we moved this difficult customer since they are using our system as a Operational system not a just a reporting system. We moved this customer to Oracle public cloud And now we are in the migration from our own private data center to Oracle public clouds So possibly we want bad news for Oracle possibly we won't be buying more Oracle database and Oracle hardware Good news for Oracle that possibly we're going to move all these customers to Oracle public cloud on top of our own platform But I presume also good news for customers because it means you'll be able to move faster Provide a more reliable service and ensure that the capabilities that you're promising are More likely to show up when the customer needs it. Yeah, the the story is that customer If it's successful customer doesn't understand if it's on the cloud or in our pram So it was the case. So they didn't understand if it was an Oracle public cloud or in our own cloud Just lift and load doesn't bring too much to customer But for example when they see that we update more quickly, which is very important because of this five-person change Maintenance is much more easier They don't require too much person to keep up with the database updates things like that And then we can add other services without doing any updates in our system since the Applications that we do all around that cloud also brings more value to the customer then Cloud becomes more valuable to the customer not just lift and load brings Bring a value to the customer. Excellent. Well, Ali. I want to thank you very much for being here Turkey is a vital and vibrant company good country. You've done. I Like I said, I've been there a couple times the CIO community is first-rate. Thank you very much for joining us here in the Cube