 Amazon news today, the company says it's shifting the priorities of its assistant team to focus more on generative AI. They've been losing money. They have been kind of behind, you know, I don't want to say everyone else, but they've definitely been behind behind Google in this space in the last year in a couple of months, like, you know, last 14 months, AI has just driven everything news related and they're like, okay, well, we're not there. So we need to catch up. So we've got to do something and maybe this is the something that's going to allow them to try to catch up to what you have Google doing, what you have Microsoft doing, definitely what you have OpenAI doing.