 Creative confidence fundamentally changed how I think about creativity and innovation in general. This book basically teaches you how to use systems and how to build the muscles of creativity and innovation. So it's not just something that comes to you. It's something that you can actually create within teams. And as soon as I read this book, I immediately got excited about running creativity workshops for our clients and for teams and for innovation labs. This book really showed me and also gave me the confidence that I can go and help teams who would not necessarily consider themselves to be creative to become creative by going through these processes and building the muscles of creativity. It's a really fantastic book. You should really read it if you ever want to know anything about building systems for being creative. It's great.