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The HelloFresh Felix Project Challenge

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Published on Nov 15, 2016

find out more about the incredible work of The Felix Project at www.felixproject.org

A couple of weeks ago I bit off (almost) more than I could chew. I decided to try and pull off a charity campaign that nearly everyone subsequently told me should take around 2 months to organise: selling 2500 HelloFresh Boxes in 2 days and giving every last penny to The Felix Project.

But nothing fires me up more than proving people wrong...

Click to see what happened.

The Felix Project

Food poverty means that an individual or household isn’t able to obtain healthy, nutritious food, or can’t get the food they want to eat. In London alone it’s estimated that at least 100,000 people live in food poverty.
Food poverty is bad for your health; if you don’t have much money for food, you tend to buy the cheapest food you can. When you can’t get healthy food, the results can be malnutrition or obesity, not to mention a host of associated problems. And the scandal is that while we know that many of our fellow citizens have an inadequate diet, every day tonnes of good, fresh food is thrown away.
That’s where the Felix Project is going to make an impact. Among the people who suffer the very worst diets are those who rely on the support of charities; the homeless, people suffering from mental illness, women in refuges, children, and the elderly. Often the organisations which feed them have limited food budgets, which is why the Felix Project is signing these organisations up as our customers. We will collect food from supermarkets and wholesalers and give it, free of charge, to the charities.
Result? The charities save money, there is less food waste and – most importantly of – the poorest in society get better food.

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