 Oh okay it's allowing me to put my video on now there you go. It's good to see you. I'm coming to you live from my boat in the heart of England so we travel full time and build. We're building three global businesses from this boat right now and online companies as well. We've got over a thousand mini courses and online products that we now have that are out there in the world serving making an impact and obviously making an income as well. So guys if you've got any questions about how you can do that or what you would like to see happening I'm happy to be here and brainstorm with you if you've got an idea that you'd like to take to market I'm all yours for this time that we have together. Okay Sammy my name is Farooq. I'm also a faculty member here at Tecran University. First of all I'd like to welcome aboard and thank you for accepting our invitation and thank you for coming here and joining us and sharing your knowledge with us. Sammy I was like I was going through your what do you say your experience and what you've done in the past and all. So would you like to tell us about your one drop movement that you've been working on? Yeah absolutely thank you thank you for that question you'll probably see that I've got my one drop around my neck and we've got the earrings and we've got lapel pins and charm bracelets and all kinds of things and thank you for your question because this is something that's very very dear to me and you know guys one of the biggest things that you can do in marketing and branding and advertising is to build a movement or a community around the very thing that you want to sell. So about well it was back in 2002 I had this epiphany to start my very first business and I went on a business course and it was at that course that I saw up on the screen there was a quote that said this individually we are one drop together we are the ocean and we just repeat that individually we are one drop but together we are the ocean and I really thought about that and I thought what does that mean for me what does that mean for everybody else in this room what does that mean for you well what to me it means my truth of what that means is that when we collaborate and when we partner we get to create a bigger impact in the world and so I started a global movement off the back of a documentary that I was in three years ago when I thought you know I've been creating a ripple of impact for every single person that I meet and I wake up every morning before I even open my eyes I ask for God's source energy to flow through me and support me to be the best ripple maker that I can be for the people that are in my life any person I come into contact with whether I meet somebody whilst walking my dogs or I'm stood here talking to you supporting you I want to be that ripple maker to create that ripple of impact so that you can go and create your ripple of impact in the world and as a result of starting this global movement to unite over one million ripple makers for the purpose of co-creation I believe that together we can actually create a much better world a world that we want to live in and we can do that through partnership so um so for example guys say you want to you create a ripple maker cup right say you you have a product a physical product and you want to sell that when you build a global movement around this product and say hey if you want to be a ripple maker why don't you join this movement and together we'll create an even greater ripple of impact those people then buy into the vision and you will always sell more of that product say you have a service say you are a mentor or a coach or a speaker or a trainer then you want to build a movement around the topic so that you sell more of that to more people because if you create a tribe around anything and this is really the way that e-commerce is going the intelligent e-commerce champions they are the ones like Tony Robbins for example who are Dean Graziozi you might have heard of some of these names who are creating movements around the message I have a client who sells wasabi so he has this massive wasabi farm in New Zealand and he started farming that wasabi to turn it into wasabi vodka wasabi health supplements all all things wasabi and I said to him listen you want to sell more of these supplements to more people you this whole thing what is it really about what is the real message behind this what's your story behind this product that you want to sell and it turns out that they started using wasabi when they were diagnosed with diabetes and I said well how does this work then and they said well when you take wasabi it naturally is doing all these things in your body that will drop the hits that this diabetes is having on your body and it will actually reduce all of the symptoms that you have and in some cases it's removed them completely I said great why don't we create a movement called destroy diabetes and anybody that has diabetes or is fearful about getting it can go through your program and guess what as part of your program your supplements are included so they buy the supplements to go through the program and then you write a book which goes with the program and then they can go and they can they can eradicate diabetes for life and they said this is just brilliant it's genius but really it's just so simple isn't it you're taking a product or a service that solves a problem for somebody you're creating a story and a message of why it means so much to you to be the person who's selling that and then you get an army of ambassadors on board who all go out there and start sharing it with everybody because they're getting results it will dramatically reduce any of your marketing costs because you won't have any because your ambassadors are out there sharing that message and I now have thousands of people who wear the one drop or they have the earrings or they have a lapel pin because when you see somebody who's wearing that you know you can trust them you know that they are part of one drop movement you know you can approach them and they are somebody that will collaborate with you and partner with you and help you to get your message out to the world because this is our symbol of unity so what could your symbol be what are you selling or what have you seen that somebody else is selling that you think hang on a minute a more intelligent way for you to do that would be to build a movement around it and community and movement that's definitely my superpower every business I've built this is my 10th company now we have three businesses as I say that we're running here and we build movements around every single one of them and therefore I can be here talking to you when I can see that there are payment notifications coming up on my phone while I'm having this conversation with you because it's been set up in that way so guys that's the most intelligent way now through everything that happened to us last year get relational not transactional and I promise you that when you focus more on impact the income will follow the impact that you're making I really like the idea like creating the movement like it's about getting involved all the people all around the world getting involved with the product and it's like you're building a product without actually investing in it like in terms of monetary value I would say because people they are doing it for you yeah that's the biggest what I would say that's the biggest or the easiest way to communicate to people about your product it's a very brilliant idea well I mean it's very simple but as as somebody has said here like a single stick means nothing but a bunch of sticks when you merge them together become unbreakable and that's true that you know we we become it's like if you can imagine when you when you drop that pebble into the water and you see that it makes that impact right I want you to imagine this right now that pebble hits the surface of the water and you can see the impact that it's made it's an instant impact and there are ripples that start yeah outside of that well the the difference between just selling a product and letting that that pebble hit the water you make that sale and then you just let that pebble keep drift into the bottom and then you never see it again what I'm talking about is create that ripple of impact in a way that the ripples keep going and when you build a movement or a community or a tribe around one united message a story a message that inspires people gives people hope they will keep coming back so they don't just buy from you once they buy from you again and again and again and they become part of the story as well which is really fabulous I mean we run once a month we've just finished the the latest one at the end of every month we run an impact accelerator called ripple fest so it's like a business festival that's all about creating that ripple of impact you bring an idea and we work on that idea for a whole week so you come out of the end of that really owning the identity of the idea owning the value of it where's the value in this where's the money in it where's the real value where's the gift in this for other people yeah so it's not just about you it's why you why me why this why now why is now the right time then you look at what impact you want it to make and then you own the lane of that thing like you get really clear about the message and the story behind it and so many people make the mistake of just having something to sell and going out there and and trying to sell it what they don't do is have the idea of the thing that they want to sell and then start asking people about it so you start getting your ambassadors on board before you've even made it that's a very intelligent way to do it because then you have people that are constantly out there sharing the message of it and as the founder behind it and guys if you don't want to be the face of it find someone that will be one of my clients has he's never really been passionate about coffee yet he's had this idea to bring Indonesian green coffee to coffee roasters in the UK because they can't get hold of it right so it's very difficult apparently to trade with Indonesia and go through all the loopholes but he's from Indonesia so he understands all of these things so we had a conversation at ripple fest last week and he's been working on the brand and the identity and we tried to work on the story but it wasn't coming together because it wasn't his story and it was very difficult and we were saying okay so we've got this product you're going to ship it to the UK and then you're going to sell it so it's business to business to consumer so they're going to sell it to a consumer you're selling business to business but we couldn't get the story together and in the end we said listen this isn't your story but you can be the back end the operations of this you need to find somebody who will be the face of this somebody who is so passionate about coffee somebody who's a connoisseur in coffee who has the reputation who has the contacts who in effect has a movement around them already you partner with them and get them to take it to market because it's better to have a percentage of something than a hundred percent of nothing because you can't sell it because you haven't got the story sorry yeah exactly so you want to build that story around anything that you're selling because it's the story that sells not the facts okay Sammy there's a question about this movement can you read it on the chat yeah by creating a movement around the product won't it get associated with a specific group and in turn somehow the expansion of the products no no it doesn't because what happens is you own a lane all right so I would say pick a lane for example my lane is brand I am Sammy Blindell the brand builder that puts me in the heart of brand that's what that's the word that I want to rent a space in your head for okay so I only want to be known for one thing I've done so much I could talk to you about social media creating mini ports is I could talk to you about e-commerce I could talk to you about any of the things that I've experienced in my businesses and in the thousands of businesses I've worked with but I don't want to be known as everything I want to rent a space in your head for one thing so that when BBC are looking for a branding expert and they type branding into Google they find me right and that's how I started to become a correspondent for BBC because I was showing up everywhere for that one thing now the the great thing is that when you pick one thing when you pick one movement you want to make sure you pick what a movement that is and in our industry we say this it's an inch wide but it's a mile deep so there's a lot of depth to that right so there's a lot of places you can go so whereas brand is really going into one thing when I typed the word brand into and I use an online program which is completely free by the way called answerthepublic.com and certainly in the UK you can find what anybody is searching for on Google around that keyword and it will give you an A to Z of everything they're searching for so I typed in branding brand strategy all the things around the word that I want to rent a space in their head for I found over 700 different things that people are searching for in that one topic so no sure as it doesn't mean that you are totally missing an entire audience of people because you pick a lane what it means is that out of the seven and a half billion people on the planet you're going to become very highly valuable and oversubscribed to one audience of people who need everything that you do in that one area it enables you to increase your prices because you become known as the expert in that thing instead of somebody who just knows everything about anything and if you try and advertise anything and everything you'll end up with nothing so do get focused on that but that doesn't mean that you can't diversify later on so for example I can focus on how to build a personal brand in this conversation on my next interview I'm talking about how you build a business brand on the next interview I could talk about how do you build a brand on social media right but it's all connected to that one movement so I would pick one movement that is an inch wide so it's it's focused and it rents a space in in people's heads for that one keyword that people are looking for but it's a mild deep in terms of so much content that you could talk about in that subject in that niche in that sector that you're never ever going to run out of content for it so you know just even with diabetes you think of how big that topic actually is even though they've niched it's a massive topic that's a topic yeah so yeah I would I would make sure that you create something that can diversify or get really really focused build it up so it's super successful over two or three years and then diversify into something else okay I hope Shiraz your question has your question has been answered okay one question that I would like to ask is is it much easier to build a brand is it much easier to build a brand which is totally related to e-commerce like it doesn't doesn't have any physical existence like out there and things like you have a just warehouse and you start doing your online business from there itself is it easier that way or not you can you can do that and you can and I have made a lot of money doing that a friend of mine he he makes a fortune selling pajamas bedtime wear right so he sells pajamas but where he's made his money guys this is where you actually can be intelligent around your e-commerce strategy where he's really made his money is buying all of the domain names in how that word is misspelled so all of his competitors are spelling it the right way and they're expecting a hundred percent of the traffic but there are eight different ways that people spell pajamas because they spell it wrong in all kinds of different ways so he went and bought all of the domain names of every way that it is spelled and he now picks up probably 80 percent of the searches that people are typing into google are wrong and he's picking them all up so guys when you are focused on an e-commerce strategy don't just focus on the thing that you think people are searching for and try and own that also buy up the domain names and and become found for the different ways that people could be spelling it so he's making a fortune by picking up like all it's like the 80 20 rule isn't it it's Pareto's law 80 20 so 20 of the people who are selling pajamas to everyone on the planet are they're only getting that 20 of the business he's mopping up the other 80 percent because he just thought outside the box a little bit so yes you can make a phenomenal amount of money and be very successful with e-commerce for sure I mean you know all of our one drop stuff is e-commerce we've got journals which you can see there we've got mugs caps t-shirts we've got all kinds of things another friend of mine he sells all kinds of stuff e-commerce he makes a fortune he's making a great living doing that but what you can also do with e-commerce that I think is incredibly intelligent another friend of mine she does product reviews so that's how she drives tons of traffic for free because she's built a movement around her knowledge she's built a tribe around her being the grenade as such she'll go in she'll throw herself into it she'll buy it she'll test it and then she'll do a product review on it and then what she'll do is she will either if she loves the products then she'll tell you about the products and she has the affiliate link or whatever the link is direct to the products that she's selling but what she'll also do is give some comparisons and say you could also try this or you could also try this so she's then making an affiliate income without having to ship anything without having to do anything all she is is the conduit she's like the conductor between what the audience wants and the people who are selling this thing right so she's making millions millions because she's built a list of millions of people all around the world who go to her website because they know that they can trust the information that she gives they can go and do a search to find exactly what they're looking for and she's probably done a review on that somehow so she's really showing up for exactly what the audience wants and I would say that would be another really good thing for you to do if you're in an e-commerce business is find the domain name that has the word reviews in it for what you are selling so if for example with Daniel selling his green coffee if he was selling it just to everybody and not a specific group of people he could go and buy a domain name called indonesiangreencoffeereviews.com and that would be a source of traffic driving it to the product you see where I'm going with this because people look at reviews all the time but if you're not buying the domain name that has x y z whatever it is that you're selling and then reviews in it then again you're missing a huge chunk of traffic that could be driving them to your amazon product or your ebay account right so it doesn't matter really what you're selling or where you're selling it the the the ultimate goal is to create as much visibility as possible around that thing so whether you build a movement in it or you're just trying to create transactional process you still need to to build that visibility you still need to build buzz around it otherwise you're missing a huge percentage of of customers who actually need what you provide it's like it's like a puzzle all scattered so you have to just draw each pieces together it is yeah it is but you know it's like um you know I mean you guys will have heard the word funnel I'm sure that's all this is it's creating a funnel but usually what we do is we think of the funnel being like this and we put everything can in the top and it all squeezes it down until it's in this little sausage machine of people that are just going through it constantly I want you to think the opposite way around what if you were to get really focused on that one thing at the top and you just focused on that one thing and you gave that one thing a hundred percent of your energy and attention and then the amount of routes that people can buy it from are down here instead of up there they're down here right so you're focused on the the product or the service or the the story behind it think of jack daniels for example I don't know if you know of jack daniels the whiskey but in in London in the UK when you go on a on the tube in the centre of London every single tube station there is a poster that has part of the jack daniels story on it and I've got I mean I don't even drink it but I've got used to when I go down to a tube station I make sure I get there a little bit early because I want to see what the story is this time so they've created a relationship with me even though I don't drink it but if somebody says to me oh you know I'm thinking of buying a bottle of whiskey for somebody they're the ones that are rent in a space in my head so I'll say oh jack daniels they've got a great story my god like absolutely wholeheartedly buy from them you've got to buy from them it's the story that makes a difference guys okay thank you so much thank you for sharing that there are a few more questions being asked okay there's one question how can we design effective programs that can support niche businesses especially in the crisis like COVID-19 the the biggest thing or the biggest mistake people make is that you create something from a place of assumption so never assume that you know what the client wants ask the clients what they want and build it around them so that's what I would usually do if I have an idea for something I'll put it out to my network and say I'm thinking of creating this if I were to create the perfect this for you and we launched it on this date and would you be willing to have a quick 15 minute call with me to tell me what you would want in that so that I can create it perfectly for everyone else that's going to buy it and I would put them through that process I would I would enable them to have that process either for free or I would ask them what would it be what would it be worth to them for you to create it around them so that other people can go through it in future and that way you're being paid to create that program before you've even started selling it really so I would I would always come up with your idea so the first thing I would say is get really strong around the vision of what it is that you do want to create and what problem that that solves in the world because if you're not solving a problem people aren't going to buy it right so so you need to know what problem is it that you are solving so for example in the brand builders club which is one of my memberships the first problem we solve is brandalism because they've got a brand the makings of it but their logo looks different to their website and what they say is different every time someone says what do you do it just comes out differently every time so that's brandalism they don't really have a brand they think they've got one but really they don't so the first thing we do is we get really clear about what is the vision for the business that they want to build what are the values that that business stands on so it's non-negotiable there's no shifty shaky ground that that business is built on what are the values behind it where's the value in the business why should people buy from it why should they buy it now what's the vault behind it what are they going to find when they open that vault door what's the treasure they're going to find you know like in the movies when they open the vault door and you know it's always gold in the vault and they've got in there to collect it well what are your ideal customers going to find what's going to be in your vaults what are they going to find when they open the door so get really clear around that but for the product not necessarily the business if if you're not interested in building a business as such but you just want to create an e-commerce stream of income then you would think about what are some of the biggest problems that we can solve right now just like Daniel thought to himself you know there are so when he did his research there were so many things that people were having problems with buying from Indonesia but one of the biggest things they were having problems with buying was coffee and so he said well out of the five things that I've chosen I think I'm going to lead with coffee first because that's the one that has the biggest problem right now so you know when you pick that idea what I promise you is for every problem that you solve you're going to create another problem every problem you solve you'll create another problem so at brand builders we solve the problem of brandalism we get their messaging crisp they have a beautiful story that people believe in and want to buy into they have gorgeous branding that really backs up the words they say and it's completely consistent but now they've got another problem we've created a problem now they've got this beautiful amazing magnetic business and nobody knows they're there so now we've got to cure the problem of invisibility and then you cure the problem of invisibility it creates another problem now they're so busy they're so visible that they don't know how to deal with all the inquiries so now we've got to solve the problem of systems and procedures and then we solve that problem and when we've solved that problem now they're bored because everything's taken care of now they've got a problem in that actually I think I'm ready to take the money that I'm making from this business I want to start putting that into things now so the next problem is how do I invest well that's not my skill so then I hand them to my partners in investing they can train them on that next step of the way right it might be PR marketing advertising I hand them to my partners in PR marketing and advertising so for every problem that you solve you will create another problem but the great news for you is especially in e-commerce that there's always somebody else that can solve a problem and you can get a payback for referring them without even delivering anything all you've got to do is refer the customer and then sit back so you could have a list of affiliate links in your products and say now you've bought this you might also want to buy this this and this and you're making an affiliate commission on every single one of those things you've already done the work driving them to that initial product now you can multiply the the value that you are being paid off the back of that one product so that's a great way of of the I call it the multiplication effect you're multiplying the amount of income that you have from that one product so if I sell this mug for example I could also sell a pack of coffee I could guide them to where to get the coffee I could guide them to get the journal that goes with the coffee I could guide them to the meditations I've created that go with the journal that can go with the coffee we're having an essential oil made right now which can go with the journal which can go with the coffee so think of all of the the add-ons it's like McDonald's isn't it would you like fries with that would you like fries with that and what else could you bundle in that massively increases the value of what you're selling multiplication effect that's what you're going for exponential I want to hear that word guys exponential that's everything I do in my life is around exponential income and exponential freedom and somebody asked earlier why do I care so much about what I do or what what got me to what I'm doing now it was because I almost had a heart attack whilst building five businesses at the same time five physical feet on the ground businesses that had staff fixed costs couldn't walk away from that right whereas I wanted a life of freedom something that I could travel I could buy a boat be anywhere in the country and I could still be doing business I could still be showing up and talking to universities and and paying it forward and giving back and running events which we do all the time and my team handle most of those things but my team are all over the world I've got 23 different people all around the world and they're not employed by me I only pass them business when I actually need them so and now I don't have all those fixed costs I don't you know the only fixed costs I have now are the technology that I use that facilitates the customer journey and so for me that was why I now do what I do that's why I write books and we just um literally a couple of weeks ago we published our eighth book the law of brand attraction two and you know this really talks about owning your identity and your value and your impacts and the income that you want to make in the world and I've got 27 of my brand builders club members talking about that because it's important that you hear from people that have got their feet on the ground it's not just me these are people that have gone through my process and are now using that so I promise you if you follow the process it will work but if you take any part of it out you know you can't cut corners because you end up going around in circles that's a very great story and I also feel like quitting my job now do it do it I'll see you at the next ripple fest at the end of May definitely definitely so you have this every year the ripple fest it's every month it's every month three months yeah so the last week of every month it's a five day impact accelerator so we start on the Monday and finish on the Friday and um and it's four we we get a hundred people visionary business owners together from all different walks of life some haven't even started their business yet and they just have an idea others have a very established business but they're not happy they're not fulfilled they're not going in the direction that they really want to go and in most cases they've created a busy mess instead of a business so they come to ripple fest and we we shape that we shape everything about the idea and them and what they're doing so um they actually slow down so they can speed up and and we do it the last week of every month so that because what I found is that when you're building a business no matter what stage of business that is when you're building a business it can be really hard doing it on your own and when you haven't got other brilliant minds around you saying oh I did that you're about to do something I made a massive mistake when I did it like that if I were you if your business were my business here's how I would do it now and so you cut out all of the mistakes and the stress and the time and the money and the energy that goes down the pan completely there'll be other people who are going through ripple fest the re-commerce businesses there'll be other people that are going through ripple fest who are coming out of the corporate world who have a gift inside of them and they just don't know how to package it to take it out there and start selling it so there's people from all different walks of life and we aim to have around a hundred changemakers going through that process so that we can raise money for charity as well because I run it for free I run it with one of my business partners it's completely free we ask for an eight pound donation so that we can pay it forward to charity and so we just raised over a thousand pounds last week for charities five charities we choose five different charities each time because through COVID charities and causes don't have the facility or the ability to get out there fundraising like they did before so our commitment was to give back and pay it forward so you invest in yourself you sew into yourself and we can then sew into others for you and and it creates an infinite multiplication effect and what you put out there giving and receiving they're the same energy and the more you give the more you receive receive that's great that's actually great it's a phenomenal thing to do and then I spend the other three weeks I'm focused on my business so I focus on everyone else's business for a week and then I go back to my businesses and I continue growing my businesses and get very focused focused on my lane that's great okay there's one question from our student like it's okay I say he's already doing online business he started in 2020 and he's working in men and women garment product okay his question is however when I sell a brand's products so it's quickly but when I launch in my own brand product it didn't not it didn't go so well I read it myself because I can't really hear it hear the question I started online business in 2020 and I'm working on men and women garments however when I sell a brand's products so I sell it quickly but when I launched our own brand products it did not sell any products so I failed the time on our own manufacturer products and I have more okay so question is what should I do to increase our own products and what should I do to increase the value of my product and Mohammed I would absolutely 100 focus on getting an ambassador of some kind to sell your product for you because you are the ambassador for other people's garments you're finding it easy to sell that I think the problem is you're trying to sell your own thing and your customers or ambassadors should be selling your thing and that way you'll sell more of it so if you think especially in the world of clothing if you got a sponsor for example somebody who has a big name a celebrity somebody who could be showing the lifestyle that they have as they're wearing your garments that selling the story selling the experience is what's going to sell those garments it's not the garments that you're never selling the thing right so I want you to imagine this when you go to a hardware store to buy a drill what are you actually buying and I'll help you here right what are you actually buying because you're not buying a drill you're going to the store to buy a drill but what you're really buying is a hole you're buying the hole that the drill is making and if you go even further than that it might be that somebody needs the drill because they need to put shelves up because their space is small so what you're actually buying then is more space because you're going to put shelves up so the drill is the facilitator of creating that environment when you buy a light bulb you're selling vision you're not selling a light bulb you're selling vision the ability to be able to see so you've got to go beyond selling the actual garment you've got to go beyond selling the cup or selling the jewellery you've got to go beyond selling the book you've got to sell the difference that that thing makes and the easiest way to sell product like clothing is to have somebody else modeling it for you it's why Gucci pay for actors and actresses to to demonstrate the experience of what it's like to wear the perfume or to carry the handbag right so you need to be selling the experience of it not it does that make sense you need to sell the sizzle not the steak you're selling the sizzle not the steak okay so um I hope that answers your question Muhammad because in the time that we have here which isn't very much um you know I would get yourself onto Ripple Fest get onto the next Ripple Fest is at the end of May get yourself onto it put yourself through it it's a it's a great business brand and impact accelerator and the the worst thing that will happen is you will come out of it you will have grown yourself and when you grow yourself your business then has the potential to grow um how can I find what will be the best business for me to do that's a great question we just actually answered that question on the last Ripple Fest which is all around really how can you own the gift and the purpose for which you are here and if that if if you want to just sell any product or service or you want to go into e-commerce and sell something as someone else's because you don't want to create your own thing then you would just get really clear about what do you stand for again it comes back to your values what do you stand for what do you stand against if you stand for quality relationships for example and freedom and fun you don't want to sell a any kind of product or service that pins you down so you have to be in one place right so you want to look at your values first and look at the vision for the life that you want to live because if you know what your vision is and you know what the values are you can start picking products or even a business you can think okay well in that case I need a business that gives me these things because the business is there and the products are there to help you buy that life to help you live the life that you want to live so get clear about your your vision of what you want for your life get clear about the values behind that um if you um if you want to I'll just type it in here um how to build a brand.org if you want to go through a values activity if you go to my website in the startup resources section you'll find a values questionnaire you can go in you just give it your name and email so I can send it to you and then um you can go through that values questionnaire and get really clear about what is it that's important to you and as you go through that process I want you to ask yourself this question is that so say for example you see freedom right or growth and you think yeah growth is really important to me I want you to ask yourself is growth what I want to do or is growth who I am because a value is what is who you are not what you do right so if growth is a result that's great it's an outcome so then you would want to choose a value that's important to you that leads you to growth but growth won't be your value because growth isn't who you are you see what what I mean there so it's about you know really think who am I when I am being myself when I am operating in my superpowers when I'm at my happiest when I'm filled with the most joy who am I being and for me I'm being free I'm being creative I'm being fun right and so that means for me if my highest core values are freedom creativity and fun if somebody asks me to do something and it takes me away from my freedom I can't be creative and it's not going to be fun to do I say no because it's not making the boat go faster so go guys I built five businesses doing something that I could not because I should but because I could and I burned out and almost had a heart attack that's why I build businesses now that give me freedom that keep me in my creativity and they're all fun if it's not fun I don't do it and if it starts to become that it's not fun I think what's wrong with this picture but I'm very clear about the life that I want and my businesses give me that life it's not the other way around don't give your life to your business because it's not worth it give the the business to your life that's a really great idea so at the show would you like to contribute anything well I'm listening to the valuable knowledge that she's imparting and I have one question considering the new marketplace that we see right now that is Amazon so what do you think what what are the strategies that we as a marketer can do to increase the product reach to the masses on Amazon specifically on Amazon specifically well Amazon has its own algorithm for a start so you have no ownership that's the only thing I would say is when you're selling anything on Amazon or eBay although eBay is much easier I think but if you're selling something on Amazon you're already working to their tune not your own so I and again you know I would be looking at what strategies could I use that would drive people to that Amazon products or that Amazon account which again is visibility so it actually doesn't matter where you host your products or service what matters is the buzz that you build around it so for example you could start a blog one of our clients he has a company called technology blogged and it's a it started off as just a blog and now it's a full-blown business right he started off doing what my friend Sarah that I spoke about earlier who reviews products he started off just doing that and and all of it was in the world of technology and he started getting Apple sending products to him to review he started getting all the best equipment sent him from all these different technology companies so that he would test them and give them a review whether good or bad they prayed for a good one but he would he would review them and that's how it started and that's now turned into a full-blown business that he gave up the job that he had and he now just does that and he gets sent the most amazing technology VR headsets and all kinds of things right so that he'll do a review on them and you know and then he sells he has products on Amazon that he drives people to because now he's he's selling the knowledge he's not selling the product he's selling the knowledge around should what product should I buy and that's what people are really looking for so if all you do Tesham is drive people just to your Amazon account or pray that people are going to find it you could use the spray and pray approach which many people do but that doesn't give you consistent results it doesn't give you any kind of predictability so I would be creating predictable funnels to each of those products and actually you will always sell more of them so so think about some of the ways you could do that YouTube YouTube is like I mean Google owns it obviously I would say that probably YouTube now outweighs people googling things people are now YouTubing things in the way that we used to Google stuff right so YouTube's probably the biggest search engine on the planet now exactly they're going to find a review for the product so they're going to find you as the expert or whoever you find is the face for that they're going to find that person and every single one of those videos are going to drive them back to your Amazon products so you create a wheel think of your product being in the center of the spoke of the wheel and you have all of the spokes that are bringing everything back to the center so that you know a wheel can be really strong when it has spokes in it but a little dot with a big ring around it and nothing that's connecting the outer ring your customers that are waiting they're looking for that little dot in the middle but if you've got no spokes that are connecting them a bit like a web if you can't connect them back to your product if if all roads do not lead back to that then you have an issue you're always going to have a gap in your cash flow and you know one of my clients many years ago he sells metal sheds his e-commerce business is selling metal sheds and he wasn't doing very well and he came to us and said how can I how can I be selling more of these sheds because it's not the sexiest product on the planet so so we looked at okay how can we make it sexy though because it's sexy to someone and we looked at um eventually we came up with a strategy of 101 different ways somebody could use that product somebody could use that metal shed so it became just give me one second oh stop have dogs on the boat and they're just they're just working their way out in the pecking order and so we said 101 different ways to sell to use a metal shed so it became a bike store a fishing rod store a man cave a sewing machine store it became you know a workshop it became 101 different things it was one shed but we could use it 101 different ways and that's what we did we created a video of the product being used for that thing so if we were selling it as a bike store we put bikes in it we showed somebody wheeling their bike into it and it became a safe place that they could put their bike that would be safe and they would know their bike would still be there when they went back to it so we sold safety was what we sold we sold predictability to them certainty is what you're always selling so we we did that we created a blog post on their website we fed the video into that blog post so now we had the multiplication effect of how many times it could get found from different places and we started to drive social media traffic to that product their business increased by 476 percent in three months wow so you know and that was before we even finished the 101 different ways I think we got to about six different ways because we worked thoroughly on each one we didn't just go we didn't just knock them all out we said let's pick a lane a bike store is the lane so remember we asked the question earlier but if you only choose one thing is that going to stop you from growing no because it's a vertical market so we just pick that one thing first and we drive everything to that one thing so that google is absolutely finding it everywhere and it's all going to your amazon account or wherever it doesn't matter where you're selling it what matters is that you've got the traffic that you drive to it and then we focused on the next thing and then the next thing so get you know guys if you if you try to to create a hundred percent of results by only giving something five percent of your attention you're not going to get a hundred percent results from that give one thing a hundred percent of your attention you'll get a hundred percent of the results and then you move on and then you get a hundred percent of the results from that and then a hundred percent of the results from that a book that i'm writing at the moment is all on how to build a personal brand and when I got to the end of writing that book it's written it's ready to be published but we published this other one first when I got to the end of that book I realized that there were 12 different mini courses that I could create to help somebody now now we've fleshed out the skeleton of what does it take to build a personal brand well how do you build a personal brand on facebook how do you build a personal brand on instagram how do you build a personal brand on spotify how do you build a personal brand on amazon how do you build it there's so many different ways you can now you know it's that sentence and then just fill something again it's 101 different ways that you could sell one thing but just give it your commitment and attention guys because you will get the return on your investment even if that's time money energy you'll get the return on it hope that answers your question yes thank you you're very welcome I mean these are big topics we could talk I run I run courses for for days on these things so I can imagine that you're writing books on it so yeah it's a very very long topic yes definitely okay there's one more question last question from Shiraz again I think how can we be visible all the time and try not to come off as desperate to sell our product it's like I said to you guys you build a movement or a community around the product and then there's no desperation around it because everyone's just excited about the buzz around the topic of conversation so what is the topic of conversation that you want everybody to build a buzz around and then there's no desperation in that right there's no desperation at all and with ripple fest for example the what we want to do our outcome is to raise the vibration of you so the the vibration of your business is operating at the highest vibration than it can be the energy that you put into yourself is the energy that you're going to put out and if you're if there's any part of you that doesn't believe right you're creating this successful business or this successful amazon account but there's part of you that believes that oh you know I don't think that I can be successful in this well you've got your foot on the brake and the accelerator at the same time and the universe god source it doesn't reward you for that you've got to have your foot on the accelerator and take your foot off the brake so I would say you know just just get really clear about the story around the product you know Kentucky fried chicken Colonel Sanders 76 years old or whatever he was starts going door to door selling his chicken there's a story behind it right find the story there is going to be a story behind why you have chosen that specific product or service that's what you need to focus on and if you focus on the story the story sells it you don't sell it the story then sells it that's when you know that you have a brand because your brand is what other people say it is when you're not there if you don't have ambassadors talking about your products and services then you have no brand what you have is a shop that maybe has some customers so you know create a brand around it and and you will you'll sell loads of it and you won't even have to sell but you've got to master that process get yourselves to ripple fest we can teach you this yes this I think we are towards the end of the session there's just one last question from Ruzan for he's asking does good communication skills matter in marketing and the person who's marketing it needs to have good communication skills as a business owner you don't have to if you've got somebody who is really good at it then you get them doing it the most critical the most critical skill you can use in marketing it's not necessarily about the communication it's listening you've got two ears and one mouth for a reason act accordingly listen to what your audience wants stop trying to push and promote and communicate in every different way you can that's why they've got to buy this thing ask them what do they need why do they need it and you'll find you know if you go into forums community groups you'll see there's pain hemorrhaging everywhere you don't have to physically ask somebody it's right in front of you you could even go on to answer the public.com as I mentioned earlier and type in the thing that you think people are searching for to find that product or service and you'll find the conversation that's being had around it so don't make the assumption and go in there and think that communication skills is all you need because active listening is actually way more important than the communication piece if you can't hear what your audience want you can be the best communicator in the world but you could be communicating the wrong thing to the right people so get clear on what is it they want and then communicate with them in an honest way because if even if you even if you have a lisp or you know some kind of issue that stops you being able to communicate as long as it comes from your heart people will hear it. Perfection is poverty is what I would say that's a great tip thank you thank you for sharing that uh so so what do you say shall we conclude the session or what? Yeah I guess we were given one hour for it and it's about time so thank you so much Sammy for sparing your time and sharing your knowledge with us and with our students and we are looking forward to collaborate in future sessions as well and please do share the link that how we can join that ripple session. Yeah absolutely well I put it in the panel here in the chat there so it's ripplefestquest.com I can just put it there for you again ripplefestquest.com so if you are on a quest to make a bigger ripple of impact but have fun while you do it guys because that's one of my core values if you're not somebody that likes fun and and likes to enjoy things and and be part of a community that really want to raise the vibe then it's not for you right this is a community that are very serious about making a ripple of impact and creating products and services that people actually want but we believe in having fun while you do that so we do play music it's like a festival right we have fun while we're doing business and I bring in the best experts in the world who I've been on documentaries with I speak on big stages to thousands of people very regularly and these are people that have got millions of customers guys millions like why would you try and learn this for yourself one of my friends Natalie she's got a business that has six million customers I got her to ripplefest and said tell everyone if you could do it all over again what would you do and she tells you well I wouldn't do this here's what I would do if I did it all again here's what cost me 10 years here's what I if I could do this in six months again here are the things that I would do so guys don't try and do this on your own you don't have to be lonely in business it is a lonely world trying to do it on your own and you know and I certainly I would have shaved at least five years off of my learning if I'd have had a me but I didn't have a me and so now I cut that time off of my client's journey so um so guys you know get get access to it it's eight pounds a hundred percent of it goes to charity invest in yourself and we'll work out where the money's going to go to the charities but I promise you it goes directly to the causes it doesn't go to admin it goes to the causes that need the help and we played a video actually there's a um there's a a gorgeous orphanage in South Africa that we support and we just sent them I think it was like 10 000 rand a few days ago and um and she's got 22 children that she's taken in through Covid who were wandering the streets who didn't have families their families had died or abandoned them they had no food the clothes on their back they had no education no way of finding any any one that could look after them and this one woman set on a mission to look after these children she took them into her home and she's been looking after them she has no she's had to give her job up and everything she's got these 22 kids that that she's taken on for all time and so one of my friends who who actually lives on a boat a couple of boats down from me she was telling me about this orphanage and how she's really struggling to feed and clothe these kids and I said I think we can help here I think that at Ripple Fest we can contribute some some money towards that and they just sent us yesterday a video of the kids wearing their new clothes and singing and saying thank you because now they've got food in their belly the woman can keep a roof over their head because we're we're facilitating that so guys you invest in yourself and by doing that I want you to know that you are investing in others so become an investor in people not just in products become an investor in people and as you grow yourself so your business will grow I promise you that I hope I hope that everyone here will find their quest and they will start creating the Ripple and they will join your movement soon I hope so absolutely I do too you know I don't want to do this on my own I want to have fun making that ripple of impact and if I can make a ripple of impact through you then I'm serving my purpose I'm in my gift while I'm supporting you to not just create a pebble that drops in the water and makes a sail but to create a ripple of impact that touches every corner of the earth I mean imagine if you could sell a product or service that made such a difference to people that you reached thousands maybe even millions of people with the one thing that you're selling I mean how cool would that be if I can be a facilitator in that change then is it not my duty and my job to make sure that happens I believe so that's great no that's great actually okay I think the session will be turning off soon on its own because I think it was set for one hour so before that happens I just want to say thank you for your questions brilliant questions and thank you for joining us Sam it was a pleasure having you with us and sharing your knowledge with us it was quite informative and soon hopefully soon I will be joining your movement too yay well you can do it part-time remember we've got people that are doing it on the side and they're just getting to the point where they're building their business up so that they can fire themselves I can sack their boss and actually do the thing that gives them the freedom making money doing what they love so yes I look forward to that I'm going to hold your hold you accountable to that Farooq I'm not going to say that I will be like no I won't use the fire word here because getting recorded buddy I was going well you can fire yourself love it okay okay okay the students are also saying thank you for your time and knowledge very welcome all right thank you so much Sammy thank you so much thank you God bless you likewise all right thank you once again you're very welcome