 of 15 in the four foot, but, but hold your horses everybody. Pull out the sock liner. That's right, a brand new running shoe company on the marketplace. I don't even know if they're listed on Strava yet. I'll check later. Atreyu, there we go out of Austin, Texas. Here's what's crazy. Like you test a lot of running shoes and you kind of get to know like, what does a Nike feel like? What does a new balance feel like? What does an A6 feel like? Although A6 is evolving before our very eyes, but now Atreyu, a brand new company, again out of Austin and I've never even held them in my hands until right now. So here we go. A neutral road running shoe from, I hope I'm saying it right. Atreyu spelled A-T-R-E-Y-U, not to be confused with the band. Okay, we're not to be confused with the band. Okay, let's lace up. Go get a hour test. All right, I'm gonna do about seven miles nice and easy. Still recovering from the 50-miler and then we will get you the stats and the breakdown in the Shudio, all right? So we'll see you in about one hour. I could not wait for the Shudio to share with you that sometimes, tip of the day, you gotta let a shoe breathe a little bit on your foot. Meaning, if it's a brand new running shoe company that you've never tried before, it might feel a little strange and sure enough, the shoe, the first like mile or two on today's run, the Atreyu, it didn't feel great. I was like, yeah, I don't know what I'm feeling here, but sure enough, over time, and as my buddy from college, a dude, shout out to a dude, he used to say and still says, gotta let it marinate a little bit. Let it marinate on your foot and sure enough, I'm at mile, about five now and it's feeling so much better. Feeling a little bit of pop through the foot strike so it's exciting. All right, just had to get that out there. All right, let's keep going. Now onto the Shudio. And we're back. Cheers, everybody. It's just been a big week on YouTube. I need a little, need a little pick me up on this fine day. Okay, let me set this. There's the Atreyu over there, but first before we dive into my first impressions, not my full review of this brand new shoe on the running shoe marketplace. And I did just check, it is not even listed on Strava yet and that's great. Like that is how fresh this is on the marketplace. Okay, first of all, happy Passover. I know I'm a little late for everyone celebrating Passover around the world and happy Easter for everyone celebrating around the world. All right, I just wanted to put that out there. Also craziness, craziness, craziness. This is, I completely spaced it. It popped up somehow. I think it popped up on Facebook today. Today is, it's kind of emotional actually. And I wish I had like a glass of champagne to raise up. Um, this is the four year daily vlog anniversary. April 11th, 2016 was the first day I published a vlog on YouTube and I haven't stopped since. It's been every single day. You all know, if there's anybody out there watching who has been watching for four years, let me know. I know you're out there. There's a couple of people out there like, wow. So thank you for sticking with me for sometimes putting up with my long-winded rants here in the studio. So it's just incredibly inspiring to share our story with all of you through the lens, yes, of running. All right, so just wanted to mention that and I haven't even told true love. So we'll go tell her in a second. Now let's dive into the shoe. Atreyu will get to the drop and the weight here in a second, which is, the weight is amazing, okay? But first the business model, something unique, something new. What am I always talking about? Innovation. I love innovation with respect to the design of shoes and yes, the business model of Running Shoe Company. So here we go. Atreyu is not available yet. They're available for pre-order right now and then shipping in July 2020 for, I'm gonna get into the price actually right now for the smoking deal of $95. $95 under $100 for a brand new Running Shoe. But in addition, they're also launching a subscription service, if I can call it that, I'm not using all the right lingo, but I'm just gonna call it a subscription service where Atreyu, for what I understand, will send you a new pair of Running Shoes. If you sign up, the price drops down to, again, what I understand, $75 per pair. So whether it's, yeah, the details, I don't know, but it's like, you could sign up for a new pair, I think every month, every two months, every three months, depending on how, what your volume is, how often you need new Running Shoes. And it gets even crazier. So once your Running Shoes wear out, again, I don't know what the, if they have a certain amount of volume, but basically you can send the shoes back to Atreyu in Austin, Texas, they will clean them, they will sanitize them, and then they will basically give them away from what I understand to people in need in Austin, Texas. Kinda sounds like what we do here in the studio for our Running Shoe giveaway. So, again, $95 pre-order, their website is down below, and then in July, if you sign up for the subscription service, $75, again, the details, more details on their website down below. I think it's amazing. I think it's just an amazing, innovative business model. Okay, let's dive in. This is a lot of innovation happening here. Here we go. First of all, six millimeter drops, or as they say on the shoes, six millimeter offset. I frankly love, thank you, Atreyu, for putting it right on the side of the shoe. You can see it there, six millimeter neutral distance road shoe, okay? Absolutely amazing. Now, here's how I'm just gonna say one idea for Atreyu is how amazing, and this thing gets too complicated because for every shoe size, the weight changes, but it would be absolutely epic if for, and I know that it gets too complicated, but for like size 11, they put the weight of the shoe on the side of the shoe. I think, because I love knowing the weight of the shoe before I buy a shoe, it just helps me know, okay, is this gonna be a long run shoe? Is it gonna be a tempo day shoe? But again, it gets a little complicated because the weight of shoes change depending on the size. But anyway, there you go. There's the drop, six millimeter, 21 millimeter, 21 and a half is what their website says, but 21 millimeter stack height in the heel, 15 and the forefoot for that six millimeter drop. And I tried to do my best measuring, there it is on your screen with my caliper gauge, so I'm getting a pretty close measurement to what they are posting on their website. So I'm gonna put it into the low to medium category for a stack height in the atreyu for the weight. Now I will say unisex sizing right now, okay? It's a brand new startup company, so they don't have men and women weight or sizing or fit, okay, so it's one size fits all for everybody. So for the weight for this unisex size is 5.6 ounces in size nine, okay? But on my scale, in my size, I'm seeing 5.7, who knows? My scale could be off, it's not the highest end scale, but there it is on your screen and there it is on your screen in grams, but we're talking really, really lightweight neutral road running, anything under six ounces is just screaming lightweight. I love what they're doing, keeping the shoe weight down and keeping it overall simple through that upper. And in fact, let's dive into the upper right now. It's one piece of form fitting upper, okay? If I had to put, all right, they may not like me putting it in the same category, but I'm gonna say it kind of feels like a sketchers upper, frankly. I'm just gonna pull the razor three off the shelf, like it kind of has that same similar thickness and overall feel to it as you rub your fingers over it. So anyway, if you're familiar with sketchers, it kind of has that same feel through the upper, okay? Now let's move on to the heel counter, very malleable, very flexible heel counter, okay? And it does have a pull tab there on the back. Jumping to the eyelet chain, it does have a runner's knot hole, okay? Not all shoes come with that extra hole on the top for the runner's knot. I love the runner's knot. If you haven't seen the vlog about how to tie a runner's knot upper right hand corner, you can go watch that. And I just love that upper hole to really get a nice good lockdown around the heel collar. Overall, incredibly comfortable. So the tongue of the shoe, it's not gusseted, which is, you know, that's fine, but the tongue is pretty thin, but lacing up today, it just laid on top of the foot really nicely, really, really comfortably. A very simple eyelet chain, not too confusing, not too many bells and whistles, very, very opposite end of the scale compared to yesterday's Ultra Pro Vision 4s, okay? So overall though, very comfortable lacing up through that upper. I'm impressed, I'm impressed with the upper. I will say, we'll have to see, I'll have to do a little more testing for the breathability factor. And it's gonna be really interesting to see once the temperatures, let's say, get above 90 degrees Fahrenheit what happens through that upper. And moving on to that midsole. So you see written right on the side of the midsole there, strike here. So what they're promoting is a midfoot strike morso. More so than the heel, more so than let's say, toward the forefoot or more up on your toes, which frankly, most people do strike midfoot. Like it's really, I've been trying to really work in this marathon training block on focusing on more of a forefoot strike, especially for faster tempo days, threshold days. But for this shoe, they're really, but for most people, a midfoot strike is just spot on frankly. So that is what this new running shoe company is promoting is right there through the midfoot. Now, that stack height, 21 in the heel, 15 in the forefoot, but, but, hold your horses everybody, pull out the sock liner, pull it out, this is the thickest. And it is glued down just a little bit. So I actually had to kind of rip mine out earlier in the other shoe and there we go. I got it out. So it's, yep, it's fresh glue right there. So here we go everybody. The thickest sock liner or insole that you have ever seen, very comfortable. Now I measured it earlier and I'm just going to measure it again at 6.8 millimeters. And now it's actually, now with, now after a run, it's kind of squished down about five and a half millimeters, which is fine. And so not only are you getting that 21 millimeter stack height in the heel, plus this, you're actually looking more so at about a 26 millimeter stack height. So just that extra cushion, it felt really nice, very comfortable. I really like this sock liner. Now I will say not a ton, I'm not sensing a ton of extra arch support. I felt it just a little bit today. So keep that in mind, like it's a very malleable sock liner, but overall very well cushioned. So if you're a little concerned about the lower stack height, like 15 in the forefoot is not that much, you're going to make up for it pretty well in the sock liner that you just have to pull out and kind of analyze there. So pretty cool stuff. And I'm just wondering if a Treyu is thinking that when people send the shoes back in to be given back out to folks who need them, I'm wondering if they're going to put, I don't know, maybe this is too much, but maybe they're going to put a fresh sock liner inside, who knows? Maybe that's an idea that they can look at. Okay, now it's a rubberized EVA midsole material, which means that the EVA is extra tough, all right? We shall see how long that, so also, well, let's just jump into it. The outsole, there's no extra rubber. Also, there's no extra overlays on the upper. There's no extra rubber on the outsole, very simplified, stripped down, just get the job done type of running shoe, okay? No extra bells and whistles in this guy, but because the EVA midsole is rubberized, it should last, I'm going to say quite a while, and I'll just give my prediction now. I'm going to say 400, maybe 500 miles. I don't know, 400 to 500, I'd hope, and the tread pattern is just fine. I don't know, yeah, it wasn't raining today, but it looks like it would do just fine in wet conditions. Moving on to the fit and the comfort. Fit, true to size, no issues, fit is spot on. For the comfort, it's not a plush upper by any means. In fact, it's the opposite of a plush upper, so very simplified, but again, comfortable through the upper. I will say that the foot strike on the pavement today felt a little firm, especially on at slower speeds, okay? So it just felt a little firm, but I will say at faster speeds, it started to feel better and better, and that's why I stopped halfway, well, two thirds of the way through the run today, and I just had to update you on, okay, it's starting to open up a little bit, letting it marinate on the foot, so I'm going to say that I want to take this shoe. In fact, I'll just say right now, I will use this shoe for a tempo day very, very soon. I'm still testing because of that weight, 5.7 ounces in my size, that is very lightweight. This definitely has potential to be a tempo day shoe. Who knows, maybe even a race day shoe, and at $95, hello, I mean, I would, maybe a half marathon or 10K shoe, probably not my, probably wouldn't grab for it for a 5K, but 10K or half marathon, this could have potential, absolutely. And I almost forgot, I almost forgot, this is called the Voyager, love the name, the Atreyu Voyager, okay? I almost forgot to mention that, it's so cool to just be holding a brand new shoe that's just entry. So Atreyu Voyager is the name, and who is this shoe best for? My, you know, prediction, my thesis is that somebody who wants some decent ground contact feel, definitely a neutral, neutral road runner, absolutely, we'll do the twist test, yeah, definitely neutral, and someone who really enjoys being in control of the shoe and in control of their foot strike, and what I noticed today, they're toe-off. So through the foot strike, you got your landing, you got your transition, and then you've got your toe-off, okay? So when you actually are leaving the ground, and when I put a little more thought, and this is where you have to do a little more work when you're out there running, versus, okay, I'm just gonna say right now, on the 50 mile run three days ago, I opted for the glide ride, because frankly, the glide ride kinda, I just, I think it kinda does a little bit of the work for you, you just run it, yeah, through the entire swing phase and gate cycle, you're just smooth, like you're smooth, and I like that, for a 50 mile run when I wanted a lot of help, but for the Atreyu today, on the toe-off, it was a lot of fun to just think and process, okay, I'm in control of my toes, of everything, and just getting a nice spring off to the next step, and I enjoyed it, but again, it's not for everybody, so anyway, I know that was a long answer, but that's my thoughts on who this shoe could be best for, coming out of the gate again, this is not my full review, that'll happen after 50 miles. Atreyu Voyager, welcome to the marketplace, absolutely unbelievable, once again, their website is listed down below, in case you wanna go check them out, and yeah, $95, hello, hello, can't beat that, that's a pretty smokin' price for a brand new running shoe, and I'll keep testing it out for all of you, question of the day, if you were designing your own running shoe, what would you incorporate into that design? Since we're talkin' about a brand new shoe on the marketplace, what would be one facet that had, one facet of the shoe that had to be there, whether it's upper, midsole, outsole, let us know, thanks for watchin', thanks for bein' here, there's your mystery shoe of the day, onward and upward, once again, happy Passover, happy Easter, butter the bread, and let's do this. All right, everyone, I'll toss it back to, I don't even know what, you know what, we'll do a mystery toss back. Actually, we'll toss it back to one year ago, to April 11th, 2019, the three-year anniversary of the vlog, all right? One year ago, April 11th, 2019, absolutely unbelievable, unbelievable. All right, everyone, this is Beauty, work hard and love each other. See you tomorrow.