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Kramer Says Companies Would Pay More for Targeted TV Ads

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Published on Mar 23, 2012

Nov. 8 (Bloomberg) -- Larry Kramer, former president of CBS Digital, talks about advertisement strategy in a digital market and the industry outlook. Kramer, speaking with Deirdre Bolton and Erik Schatzker on Bloomberg Television's "InsideTrack," also discusses late night host Conan O'Brien's new show on TBS. (Source: Bloomberg)

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