 Guys, so she's using a commercial today. We're using a commercial. You are? Yeah, are you? Yeah, we've got a pitch back studio. Well, we've shut down this whole street. Well, we're flying a guy in the air. Well, so are we. Well, mine's gonna be better. No, mine is. No, mine is. Let's let them decide. Let's go. Yes, you heard it right. We're filming two commercials in two days for Artless Max. What's Artless Max? It's the new all-in-one subscription for video creators. And here's how we're gonna do it. Okay, so it's very early in the morning, all a bit tired, got a big, fat coffee with me. Now, we're on our way to our first production of this trip. As you can see, we've arrived at the studio for our first production. We've got one today and one tomorrow, and this one today is in this pitch black studio behind us. We're gonna be adding lots of different lighting, lots of cool effects, and make it look sick for this commercial. The first shot of the day is the guy at the desk, which in the final commercial is used for quite a few shots to create this really cool dramatic effect. We're using an LED floor that you can see here and a big balloon light behind him. All of this lighting is actually done on set and not in post to really place the actor in the world we've created in the studio. And the shots really need to be filmed exactly as we want to make post easier. This set up includes the rig shot while we're lifting the actor up. We did this to portray how Artless Max can really elevate your content with the actor being lifted up in the air. I wanna do that. I didn't mean this high. Tell ya, what was it like to be on the rig? Scary. Exhilarating. I recommend for all of you to do it if you have the opportunity because it makes you feel like you're flying. Three, two, one, action! There is actually quite a lot of post production that we need to do for this commercial. To make it easier, we actually put trackers on the laptop for the VFX artist to add in the UI and post. Now it's time to get into the magic of makeup. We started creating this look three hours ago and the effect is to trick the camera into capturing a real-life Jack in the box using black makeup to cover up her body. We wanted to emphasise the amount of diversity that is in content creation, highlighting makeup artists. From here, things are only getting more extreme. We have to get the last few scenes of the day done. The next few setups are quite funky and playful and we're actually managing to get the perfect shot in only a few takes. This final shot is actually one of the trickiest ones to get. We protected the letters of the word onto the model's faces but after lots of trial and error, we finally got it right. And that is a wrap on production number one. We're on day two of our two productions in two days for the Artless Max. Lots and lots of exciting things happening today. Today is actually a night shoot. So the first scene we're shooting today is actually going to be the last scene in the commercial. Crazy! Wow. Amazing. We basically are at this street in the middle of a town. We've fully shut down the whole street here. Like, normal coffee shop, lovely, lovely, but all of the actors are actually getting their hair and makeup done here. Best food ever. Delicious. Okay, this is our first location over here. This is our producer, so hello. Hello. Goodbye. Are you ready to rock? Okay, let's rock. Three, two, one. They're filming this at one frame per second which means that the camera is moving slowly for about three minutes to get a seven second clip that will look like a time lapse. The outcome is super, super sick. I can't wait for the next shot. I'm already tired and it's only six p.m. This scene we're now filming inside of a shop in front of a glass window, but the glass window has a big LED screen behind it with an image that's going to be reflected through. Let's have a look at how it turns out. Now, this was a really long day, but there's still more to go. It's 1.30 a.m. and we're halfway through the second shoot, two shoots and two days. It's hard work, people are tired. You want to get it done for the sunrise. Are we going to do it? Who knows? One of the challenges of a night show is that you have to get all of the shots done before sunrise. Directing this many extras takes time. The preparation of the director is vital here as well as the flexibility to think on the spot when obstacles like this occur. Each scene is actually set at a different point along the street, so the camera needs to be moved and reset and put on different rigs and cranes each time, which is why we used a running gun camera to be agile. Attaching this actor to the rig in mid-air takes a lot of precision, especially at four in the morning, and sometimes being on a time crunch means the perfection isn't always attainable. But look how cool it turned out. You can really see how the power of sound from the speakers below him sends him flying. And now we're finally onto the showstopper, an actual motorbike stop man doing a wheelie around this actor. Thankfully, we have an hour left to tell sunrise, so we've got time to get it right. Did you think we put this together in post? Think again, it's actually happening right now. We work with amazing stuntmen and professionals to make sure that we can pull this off as safely as possible. That's it. We did it. We filmed two commercials in two days. Watch the final videos on our YouTube channel and stay tuned for more behind-the-scenes content. Now, this is how you take your videos to the max. Go to ireless.io.