 Meeting partners, if you're just getting home from a large industry trade show like IMAX, chances are you're busier than a cat bearing dung on a frozen pond, but we still need to follow up with all those great connections we made at the trade show. So we're going to go through this together. It's Leanne and many of us are coming off of a really, really busy trade show season, but we still have to do follow up or all the work that we did at the trade show is all for naught because it's all in the effectiveness of our follow up that those relations start to grow and business starts to get done. So here are my tips on how to effectively follow up after a busy trade show. Tip number one, schedule time to do it. Take a look at your calendar over the next week and schedule a good two to three hour block to focus on follow up and follow up alone. Ignore your emails, ignore your telephone, ignore your colleagues and make sure that the follow up is done with intention. So make sure you schedule a block of time to do all of your follow up. Tip number two, catalog all of those business cards. Don't let those little bits of paper float around your desk and fall under your desk, but get them into a system, whether it's a CRM or if you have a business card taking application like Camcard or Evernote, get those business cards organized before you lose them. Tip number three, crafting the follow up email. Ah, yes, the follow up email which meeting planners are getting dozens and dozens and dozens of and I've done a number of videos over the years on email etiquette and you can find links to those videos in the description for this particular video. But here are some tips that I want to leave you today on crafting your follow up email. Tip number one, include a place of reference. These meeting planners have likely been to a number of shows over the past few weeks and the names and faces just become a blur. So jog their memory a little bit, remind them where you met them. Tip number two, attach a picture to your email. It's so simple and then they can put a face to the name. Like I said, they've met so many people attaching a picture will just help them remember you. Tip number three, personalize the email. It's going to be very tempting to feature dump here and just give them a data sheet of all the great things that your service or product has. But you really need to personalize it based on the conversation you had with that meeting planner about their business about their program schools and objectives about what they're looking for out of a product and service. So I'm hopeful that you took good notes when you met with that person and now you can weave them into that follow up email. Tip number four, include a call to action in that email. Make sure there are follow steps outlined clearly so the meeting planner knows what to do next. It's so important. Tip number five, try to avoid using terms like just following up or just checking in. Everything partners, everything we do is strategic in nature. We are not just doing anything. So ensure that you put yourself on the same playing field as that planner as a strategic partner and give them the information they need to make decisions. You are not doing just anything. And finally, in that email, try to provide something of value. I can't emphasize this enough that the giving economy is the way to go when building relationships in our industry. Find something that they can use in their day to day work or something that their organization would find interest in and include that in your email communication. There are other things you can do at the end of the trade show. One of my favorite is connecting with people on LinkedIn. So find your new connection, link in with them. Remember, include a personalized message when you're connecting with them on LinkedIn. And if you need templates on how to do that, again, a link for that can be found in the description for this video. And finally, your last thing to do after all of this busyness following up with this potential client, create a plan. Detail a strategy in your CRM about how you want to continue to grow this relationship with the client and potentially land a piece of business with this individual and this organization. Creating a plan is the best way to visualize business getting signed. And so I need you to take some time and visualize what it looks like to continue the relationship with this person and their organization. So folks, it's simple, five easy tips, an effective email, and the relationship will continue. Having said that, if there are any best practices that I have missed in following up after a trade show, I want to hear from you. I need those tips as well. Will you please let me know what are some things that you have found success in doing when following up with clients after a trade show? I hope these tips will help you create a robust follow up plan and in turn close more business with your new client, friends and prospects. For more sales inspiration and tips, hop on over to my website at liankholderwood.com or check out my YouTube channel and look for the playlist about sales and service. Thanks for watching during this busy week of post trade show season. Have a great week and we'll see you next time. Bye for now.