 Good morning. Happy to be a jury at the exchange for medias India's marketing South Awards 2023 How would we evaluate campaigns first and foremost? We would look at the depth of consumer insighting the insight that funneled the the campaign idea We would look at the expanse and you know a depth of reach Across what channels how many people and what is the impact? We would definitely look at the newness freshness out of the box creativity of the campaign and Finally, how efficiently the campaign was executed? So keep your entries flowing Eager to see a lot of amazing stuff from all of you. Thank you