 We need them to get psyched about it. I think it's simpler than that. I think people just want to get laid. A lot of brands create distributor incentives. Mezcal and Tequila have been doing this for years. You get to go visit Oaxaca, you get to go visit Calisco. We need to start taking people to Peru so they can really see where this is coming from and love it as much as we do. We need them to get psyched about it. I think it's simpler than that. I think people just want to get laid. Like, I hear you, right? I think like, I think the problem I learned in entrepreneurship is like, at the beginning of someone's entrepreneurship journey, you try to be very clever, you try to be very smart. And then you neglect this like the human condition. The human condition is not that sophisticated. It's basically like food, pro-creation, and survival. And so if you can tap into one of those as a brand, that's all you need. Also like, flying to people to Peru, it's a mock. They probably don't know the language. How are they gonna get there? Who knows? Are they gonna have a good time? It's a lot. It's a lot to manage. Let that happen on an accident.