 We're always trying to find an actual genuine customer story and if we can actually find that and it happens to be someone of a caliber such as a Keanu Reeves, that's just kind of like the win-win kind of situation. So we stumbled upon his motorcycle company and as soon as we found out that it was actually on Squarespace and he had been a customer since 2015. It kind of made it kind of like crystallized in our head that this would be a very interesting opportunity for us. Our reaction to Keanu coming on board was kind of organic just because we had met him first and because of our process we collaborated closely with the celebrity and actually were still changing scripts based on what he liked and what he thought. He was so humble and so collaborative and very creative as well and he had had some input on the script so we were over the moon. He wouldn't do anything that he didn't believe in and that's ultimately what we all respect about him and even throughout the process when we had narrowed down on a particular territory and an idea and started to get into scripts, he actually was very involved in making them better, had his own opinions and a lot of the stuff that you're seeing out in the world beyond the Super Bowl at itself has a large part to do with his input so it was a very seamless and organic kind of partnership with him. I asked him like point blank what compelled you to actually make your own motorcycle company that's notoriously one of the hardest things to do as a small business and he literally had a pause and he looked at me and he said because we're all going to die.