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Published on Mar 13, 2015
January 23, 2015: We live in a world, in which social media such as Twitter, YouTube, WhatsApp, and Facebook in the West and Weibo, Youku, WeChat, and Renren in the East are shaping communications. In this talk, Fuchs drew upon his recent and forthcoming works to ask the question how we can make use of various critical theories to better understand the impacts of such technologies on contemporary society. He will engage with the works of three critical theorists: Raymond Williams, Dallas Smythe, and Herbert Marcuse. He will give special attention to Williams’ concept of cultural materialism, Smythe’s concepts of audience labour and audience commodification, and Marcuse’s concepts of the dialectic, ideology, the reality principle, and the performance principle.