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Published on Sep 25, 2014
Watch a time-lapse video featuring our brand new livery design. The new design was unveiled to representatives of the world’s media at a ceremony held at the Airbus Finkenwerder facility in Hamburg, Germany.
Created by leading brand consultants Landor Associates in partnership with Etihad Airways, the new livery is inspired by traditional Emirati design patterns, the landscapes of the desert and the geometric shapes found in the modern architecture of Abu Dhabi. The result is a striking and unique livery design which will present Etihad Airways as the airline of a progressive and innovative cultural hub, firmly rooted in its rich history.