 We talk about this all the time, but everything we do starts with data, but it also ends with data. We have an incredible analytics team that each focuses on a different type of data. One is really focused on web analytics, another digs deep into ads, another spends time looking at competitors data, search engine optimization data, keyword ranking, you name it, we're spending time looking at it. Because it's not just a simple checkbox of A to Z, but it's about all of those individual micro data points that happen in between, that tell the true story of success. So we're monitoring consistently along the way to make sure that we are headed towards true success. And this is something that typically when we talk about it, it doesn't often make sense until you start to see those reports. We even refer to reports and the data that we supply like giving a mouse a cookie. You don't know how much you could find out until you start to get into the data. It's almost addictive. The amount of information, the assurance that you can have, that you're outpacing your competitors without necessarily outspending them, the insights that you can get on your audience, the ROI that you can track with your efforts. It's incredible what we're able to be able to report on, but it's all about that end successful. It's not just the vanity metrics in between, but it's about being able to truly report in and know that we're on track to hit those KPIs at the end of the year. So we love that we're results driven and we're data obsessed. I have a team of incredibly smart experts. We have large group meetings where we just talk about client problems and everyone chips in with solutions to help solve them. So it's a very intensely collaborative environment where the entire weight is not just on one person's shoulders or on two people's shoulders.