 بسم الله حجم لیکم ورکتا ہوں کہ یہ بنی پر ملی حلوش گواننس ہے اور بودیں خزانتوں کے بارے Generation ایٹیار سے بات کرنا ہے۔ کہہیں مرینبار flexibility, مرینبار مرینبار اور مرینبار کی حدیث گایر میں ملی حوالی رہا ہوں۔ ورکت کیا مرینبار تک تیار کو تک مرینبار لے다�ی ہے۔ دوستی اندیوے اور مقنف روحایر میں بیٹرے گا۔ today we are going to be looking at shareholder response to media coverage so again based upon media coverage what could or do the stakeholders basically do because the information coming in from the media would be able and would enable the different shareholders to take decisions prudent or non prudent board now when we talking about this the theory of the market for corporate control it indicates that shareholders of inefficiently managed companies may dispose of their shares if management pursue their interests shareholders can exit and sell their shares so again what we see ladies and gentlemen is is that if the right information is given to the shareholders and based upon that they can make different type of decisions if the management is being corrupt or being nepotenistic or doing things which are inappropriate or illegal then they always have this option to sell their shares and that is very important so if they start selling their shares then the price of the shares would plummet and could also make the company close down at an eventual stage so they have a lot of power but that power comes through the specific information which they are receiving from the different media the information to shareholders about management comes from the media media passes on infirm performance fluctuates the ship so if we see that the if the media becomes pessimistic of one particular organization or of some organizations then we see that their share price tends to plummet and then many people and many shareholders start off loading their shares which would then have what we call is a domino effect that then it would affect the organization performance the organizing productivity the product roll out and then again they would be the swing back action whereby we would see that the stock price would start plummeting and therefore media passable has to be managed and controlled very effectively by different organizations individual investors overreact to media scrutiny of governance practices of firms so once the shareholders or individual investors or institutional investors see that media is now targeting one particular organization then they become very apprehensive because no organization is perfect and if media does its investigation in the right way then many loopholes can be identified which would have a huge detrimental effect on the productivity and performance of the organization and especially of its shares in the stock market movement and share price enforces the management to reform governance policy so again what we see is that when there is fluctuation either up or down then it enables the board of director to realign and recalibrate itself in a better way and sure that it has some constructive and progressive policies in hand so that whatever slide is taking place in the stock market that can be stopped there alternative options available to the shareholders who receive news of management negligence active owners can be able to reduce the information caused by becoming effective monitor so what we are seeing and talked about much earlier in corporate governance module is that now the shareholders and the stakeholders are becoming very effective monitors of the organization because they have a vested interest because they are all one especially when we are talking about one particular organization and everyone wants to see the organization basically flourishing not only a few individuals flourishing so that becomes a very important investors can collectively seek the opportunity to improve the corporate management strategies of the firm through sophisticated communication strategy so now a days we talk about communication strategy we talk about communication specialist we talk about communication experts we talk about media experts and good organizations and even sometimes media mid level organizations are now hiring communication experts and media experts to ensure that they get good publicity so that their credibility gets enhanced rather than tarnished or damaged shareholders may improve the standard of monitoring using proxy contest to make changes in the board so again that can also be there that based upon the information which is coming even the constitution or the fabric of the board could be changed to make it more effective and to make it more positively and progressively inclined so that is very important and we see that media has been playing this this mega role to ensure that there is more accountability across the board through all these sections of that particular organization so by making use of the right to vote in an organized manner institutional investors may initiate debate over policies and that is what we see that when the information comes to the different institutional investors then through the right of vote they can rectify a recalibrate realign reconstitute reform the organization and they can use the right to vote in the right way and therefore as a whole what we see is is that shareholders response to media has many different channels and through those different channels the shareholders can influence and also can ensure that the different segments within the institution and work in a better way in more harmony and in tandem with each other and create effective results efficient processes for the organization which would actually benefit everyone at the end of the day and therefore media plays a very very important role in corporate firms