 Good evening everyone. This is team one and we are presenting market segmentation. Okay, so like index like we will be dealing with the introduction that types and the pros and cons. So basically for any company to survive and to even decide for its product with so much diverse diverse people. And even like if you consider gender and even within a gender there is so much diversity of thoughts and you know, choices. So this is where the market segmentation takes place because companies cannot connect with all the customers in a large and broad sense. So market segmentation is nothing but this is where we are just dividing the market, the whole market into smaller slices defined in various categories, whether it can be either demographic, demographic, interest, needs or location. So these segments are consist of the people with similar sets of needs and wants. Next slide please. And basically if you see why market segmentation will be useful is that first of all it will determine the market opportunities based on the place and gender or any other category as recommended. And also we can considering this we can make a tailor made product and customized product and also we can design the product accordingly and also determine the product pricing also. Next slide please. I will go ahead. Based on types of, there are several types of market segmentation but majorly we focus on four aspects that is behavioral segmentation, psychographic segmentation, demographic segmentation, geographic segmentation. Behavioral segmentation, physiographic segmentation mainly focus on individual aspects but demographic and geographic majorly focus on the group aspects. And when we see the factors that includes in market segmentation there are four aspects. Like individually geographic includes the area where we are targeting and demographic includes the things like gender, race and status of the family. And psychographic includes the personality of the person like leadership skills and based on his lifestyle and majorly behavioral includes the occasions based on the needs and the brand loyalty he is having in his own mind. And next. Next one is the geographical segmentation. In this we segment the market according to the climatic zone, continents, country, region, states and district or urban or rural areas. Yes. First any marketer start with the geographical segmentation then go for the other segmentation. In India the companies generally segment the market according to states then districts and rural and urban areas. Example is Nike. Nike use a geographical segmentation like they sell their products in the US because as they US the US football is famous and India they sell as a cricket cricketers they marketing through the cricketers because in India the cricketers are more famous like that. Thank you. Sure. The demographic segmentation here the demo demo graphic segmentation is classified majorly based on the race, religion, community, language, age, stage and multiple factors like gender and marital status also included. When you take the factor like age, the market segmentation will be different for the infants is different and a child and teens, youth, middle aged market and elders is different. And if I want to quote an example for this is like if you are preparing a dress, if it is a cloth manufacturing company, the age, the dress code will be different for the teens it will be jeans, for the elder ones it will be different clothes. Completely different age. Next is social class. Social class is mainly upper classes, middle classes, lower classes. We also can differentiate based on the genders and income. If I quote an example for income when you look at the airlines, the seats will be of a different based on the incomes like business class, first class. Those are based on the income parameter. This is about the demographic segmentation. Great. One more minute for team one please. So coming to the psychographic segmentation, it is basically the process of creating clusters of customers who share similar characteristics and then grouping them together. These clusters will form subsets or segments of customers based on their social class, lifestyle interests, etc. So knowledge of lifestyle can provide a very rich and meaningful picture of a person. Organizations can assess psychographic information precisely by tracking a user's activity on social media, online platforms, online product purchases or use of mobile applications. So it can indicate whether a person is interested in outdoor sports, shopping, culture or reading. It can include information concerning attitudes and personality traits. So lifestyle can also be used to define a segment empirically. This is often called psychographic segmentation. Here as already quoted an example in our class that is of the travel backpack. So it can be example of psychographic segmentation. Thank you. Thank you. Whereas behavioral segmentation divides consumers according to the behavioral patterns as they interact with a company. As the name suggests, this category of segmentation studies the behavioral traits of consumer, the knowledge of attitude towards users, likes, dislikes, response to a product, service, promotion or a brand. Whereas examples of behavioral segmentation are purchasing habits like how customers approach the purchase decision, the customer's role in purchasing process. User status. User status is there are many kind of users like non-users, prospects, first-time buyers, regular users and defectors. Other examples are spending habits of the customers and brand interactions. That is superb. Make to the limitations of segmentation. The first one is lack of information and data. Some markets are poorly researched with little information about what customers want. And the second one is difficulty as humans don't behave all same in the same way in the all-time. Difficulty in measuring and predicting consumer behavior. And if you are targeting the rural market, it is hard to reach the customer segments even though you identify them. Then the fourth one is if a product is new, you cannot, you don't have the market to research to base your segmentation. And it depends on the entrepreneur knowledge of market also, the segmentation will limit. Thank you. Thank you sir. Thank you very much. Those slides are more beautiful and the presentation is excellent, you know. And what I tried covering in one hour you guys covered in five minutes. Superb job. Congratulations. Thank you very much.