Enhanced Campaigns: Optimizing Mobile Strategy





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Published on Apr 25, 2013

The Google AdWords Support Team takes part in a Hangout on Air explaining how you can optimize your Enhanced Campaigns for mobile.

This is the last installment of the Enhanced Campaigns Hangouts on Air Series. Our next Hangout is going to be about the Ad Approval Process on Thursday, May 9th at 11 AM PST.

00:40 Meet Wes, Andy and Coco
2:48 Wes gives an overview of mobile strategies and the value proposition
4:05 Wes goes discusses the specifics of mobile bid adjustments
5:28 Wes talks about using time of day bid adjustments for mobile devices
6:08 Wes gives an example bid adjustment calculation
7:04 Wes goes into his own AdWords account to show us the bid adjustment, calculator and ad scheduling features
9:07 Coco asks Wes about the Google recommended bid adjustments when upgrading to Enhanced Campaigns. Find out where these come from!
10:43 Andy reiterates the importance of relevance, and talks about setting mobile preferred ads and mobile preferred extensions
11:18 Andy does an account walk-through in an AdWords account to demonstrate how to set mobile-preferred ads
13:48 Andy briefly talks about setting mobile-preferred ad extensions, and when it makes sense to do this
14:55 Andy talks about scheduling your mobile-preferred ad extensions
16:34 Andy tells us how to send users to the most relevant, mobile-optimized landing pages
18:10 Wes wraps up with a quick recap on mobile strategies

Thanks for joining us and be sure to tune in to our next Hangout on Air!

To join, simply add the Google Ads Page (http://plus.google.com/+GoogleAds) to your circles on Google+ and visit the page at the time of airing.


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