 Today, companies need to be able to utilize data in a more efficient way to unlock the value of the asset that they have. In addition, they need to be able to identify data that they need to be able to really drive growth and improve performance and solve business problems that they have. So thinking about data trading, we put together a program that really starts with three, it goes through three stages, preparation where you understand how to value what you have and what you need. It goes through stages of how to develop a laser focus around that and to identify who you would get that data from. In addition, it then goes into the negotiation. What we find with data trading is that companies often think they need it in real time or need it really, really frequently, but in reality, it may be sufficient to get it once a week, once a month, it really depends. So that part of it is really a key consideration is, realistically, how often do I need this? In addition to that, they need to think about the governance. So the third area that we look at is governance and how would you develop the right protocols to be able to manage that data exchange and to be able to govern to make sure that it's being followed by both parties and that the use of the data is appropriate within the trade. So what we did is we thought through the process of data trading and we looked at, there's really three aspects that come up when we talk to companies. One that was surprising is a lot of companies wanted to use it internal. So we would call that one-to-one internal trading where it might be marketing a department, has data that sales or that supply chain needs, and to facilitate a way for them to trade it. Not on a broad scale, but again that laser focus. Two would be one-to-one external where it might be your company that has a supplier or a customer that has data and you have something that would be good for them and it would be a one-to-one trade with an external organization. The third area is unique for some companies and that would be what we would call many to many through one. So it's one organization in the middle that has many companies on this side they work with and many on that side and they become a hub. And there we're focused on working with them to find ways to integrate the data into the product or service they're already offering. So instead of thinking about them as reselling data, it's more of an integration of the data into something they're already offering to provide more value. At DSCI we developed a framework that goes through the preparation, negotiation, and governance to really help companies go through in a step-by-step way to really think it through and facilitate this data trading process within their organization either internally or externally.