 All right, fantastic. You are still watching. Hashtag, why in the morning right here with me, Brian Sakua. And remember, you can continue to engage with us on our social media platforms. That's on Facebook, Instagram, and Twitter. It's at Y254Channel. Remember on Instagram, there's an underscore in my social media platforms. It's at Brian Sakua 101. And right about now, we're about to get into a very interesting topic. Are you a social media ardent follower? Or are you a constant user of social media? And maybe, at some point, you want to earn a living off it. And you've always checked out beautiful women, beautiful influences on top of covers of magazines, newspapers, blogs, television screens. And they're making a lot of money out of social media. We are going to delve into that topic in just a bit right about now. But I'm going to be joined by an amazing, and let me call her powerful, beautiful, elegant, and all the juicy compliments out there that you've got. She's also a media personality, radio, TV presenter, and also a social media brand's influencer, slash content creator, and all the things good that you can think of. The one and only Ayuma Kagul is joining us right here, live in studio. Good morning. Good morning. Welcome back to Africa, first of all. Oh, my gosh. It feels good to be back. It feels good to be back. You know, I feel so weird right now being on the other side, where you're asking me the question. Because you almost used to be this side. I know. I'm so grateful. You almost used to be on this side, and now you're on the other side. It's nerve-wracking. But then, how does it feel? How's your heart? I'm lack of control. I'm just like, what am I going to be asked? Am I going to be able to answer these questions? I'm relaxed. It's just a chat with you. And I'm so excited. Glad we have you right here on Y254. But my first question to you would be if you were to describe yourself in three words, how would you describe yourself? I would say fun, free spirit, and determined. Fun, free spirit, and determined. Is it because you are a content creator? I feel like the free spirit part comes with a content creator. Like, I think I'm just very much going with the flow. Nothing is ever too heavy and crazy. Even when life is getting crazy, it's like, are you much OK? So you're alive. To Jakufa, life is OK. Let's just continue and everything. And then also determined with how hard working I am. And just trying to grind and make money. That's like now away from career. But now career-wise, how would you describe yourself career-wise? Career-wise, the same thing, free spirit and determined. OK. Not like radio TV presenter, voice over artist, brand-new sponsor, content creator. No, I'm definitely, I would just say media in general. Like, it doesn't matter whether the space is on social media or it's TV or radio. I think I just like talking. And I need an avenue where people can just hear me blabber around and everything and say my silly stories and stuff. So as long as you give me just an inch in your ears and your little space, a little bit of space, I'm going to talk your head off. And speaking of talking your head off, you've also been on radio and you've been on TV. And initially we had this conversation way, way back. You told me you never started off as a media personality anymore. You had studied something else abroad. And then you now came and ventured into media. How was that journey for you? I was actually at USIU, where I did international business administration. But even when I went to university, I knew I wanted to do media. But my mom was just like, you sure you want to be on TV? Are you sure you're going to be able to do it? She was like, we need a backup plan for you to be able to fall back on just in case life doesn't work out. So I went ahead and did international business administration concentrating in marketing. And it was a really good experience. I think it actually helped me in my media career in terms of just marketing myself and me as a brand versus just marketing another type of brand. But after I finished going to university, I told my mom, just give me one year. I just need one year to try and make it into media. If in one year I haven't gotten a job on TV or radio and nothing is working out, so I'll go and become a marketer. I don't know what I'm going to do, but I'll go and use my degree. So yeah, I think about seven, eight months into that one year, I actually went and became a TV presenter. And how did it happen? Did you like audition? Did you like send an audition tip? Recording? Auditioned. Did you send CVs? Anyone has heard the word no like me. It's hard to actually be considered in media if you've not studied for it. It's true. I heard a lot of no's. I was there in every single audition that was there known to me. And I was like scouring all of social media, finding out who's having auditions and everything, going for auditions. Things I had no business auditioning for. I was there auditioning, just trying to make it and everything. So it was definitely really hard. I got a lot of no's more than yeses, but luckily in the end it worked out. You got a lot of no's? Ayuma got a lot of no's, yes. She got a lot of no's. You got a lot of no's. If she got no's, how about you back at home? I don't know if I'm just playing. And speaking of social media, you have quite a huge, let me use the word caltic, meaning a large number of social media users on your Instagram especially, on TikTok, and even on YouTube. You're YouTube though you've been silent, Kiddogo. What's happening? And first of all, how did you get to that space? Do you feel like it's the mainstream media that gave you that presence of having such a massive outburst on social media, or you would say you started from scratch creating content and now you're making money off of it? You know what's really funny? Before I even got onto TV, I was on YouTube. Doing my makeup, boy, I can't feel so sad for you if you're trying to follow my advice on putting on makeup back in the day because my foundation wasn't even matching. Like the makeup videos were so horrible, but that's how I started. And then from there I made it onto TV and then now went back to social media. So I think what really helped me grow was just posting relatable content. And for some reason, Kenyans are obsessed with relationships. So whenever I post TikToks, making fun of relationships and how men act like this and women act like that, it really blew up from there. Okay, and speaking of that, you're also very flexible with the Instagram rails. How did you come to fall in love with Instagram rails? Because there's a lot of people who try. Personally, I tried and I didn't hack it. For you, it seems like it's such a seamless process. Just 20 seconds of it and your video is viral on Instagram and TikTok. How do you get to that point that you create such interesting Instagram rails? Let me tell you, COVID was a blessing. Let me, COVID was such a blessing because during that time, especially when it just started, no one was going to work, no one was doing anything. And I had nothing better to do than to create videos. I used to think TikTok was silly, why are people dancing online and doing funny, funny skits. But then once I was bored and had nothing better to do, I actually started doing it and I realized just how much fun it was. So you need a lot of free time to start doing TikToks. But at the same time, you are working on radio and TV. How is it even balancing getting off radio and TV and then coming back to do social media? Because I love it so much. For me, it's not even like a job. It's almost like it's just fun. It's like nothing or tea. If you do what you love, you never work a day in your life, then that's like really what it is with social media. I generally enjoy making the content. Alrighty. Speaking of content, mainstream media, you've been on it, you've been on radio for quite some time. You're on radio, you're no longer in the space. Would you like to make a comeback, maybe? Yeah. Anytime soon? Definitely. As soon as the gig comes through. Like, am I shooting my shot right now? No, but honestly. We're shooting. But anyways, how's your experience in mainstream media? It was really good. It's for that way to hiatus. No, it was really, really good. I love the fact that, like, I like the structure and I like the knowing that, like, we're talking about certain topics that other people really are, they feel like it affects them and everything and I love the fact that you get viewers from all around the world, not just even in Kenya. People are, they're watching, like, you know, our local TV stations from outside as well, so I really like that about that. Interesting. You're also fashionable. Yep. I swear to God, if you go to her Instagram, you will fall in love with her outfits. How do you come up with an ultimate outfit for a day? Like, even the outfit you've got today? Yeah. Is it because of being, you know, associated with TV, going through makeup and, you know, having that random of having a beautiful outfit before you come on air or it's just a natural for you? I think it depends on my mood. You can always tell, like, how I'm feeling by my dressing and everything. Today, we're going for, like, confident business chic, but a little bit fun and everything, but, like, in general, like, how I wake up that day is how I'll end up dressing. And a lot of the times, I like to show off my best assets and I think that's what a lot of people need to, like, make sure when you're dressing for yourself and you're trying to look fashionable and good, show off what you think are your best assets. Your best assets. Yeah. And plus that compliments you because you come on camera all the time. Now, let's talk about TikTok and YouTube and Instagram. A lot of influencers. And your other title is also brand influencers slash media personality content creator. Yeah. Do you think it's an overrated space where everybody who's a public figure, they always want to create at least a social media video that will go viral so that they can use it to propel their narrative and plans. Can you live off of it and make money out of it? You know what's really funny. I don't think content creation is oversaturated. A lot of people say that, and let me tell you, there's nobody that's doing what you're doing the way you're going to do it. And right now the online marketing space in Kenya has really blown up. Like, it has become huge right now. Before you would just be getting exposure and free products and that's basically it. But now I think brands have really realized that they would rather, your customers would rather hear a recommendation from someone that they think is their friend versus just some random ad that's playing, you know, on any different stream of media. You want to know that, like, okay, I trust Ayuma. Ayuma is really critical about, I don't know, her hair. So when she says that this hair is the best, I think I'm going to do it rather than just some random girl just smiling and you see hair. Interesting. You mentioned big, big, big on your hair. What is the main niche for you right now? For the content, especially before you said you mentioned you used to do hair tutorial, beauty and makeup tutorials. Did you like transition to something else and are you making money out of it? I've kind of just broadended it a lot more. So it's kind of like beauty, lifestyle, travel is everything. It's more difficult when you put yourself in one niche. I think it's good in the beginning to grow that people that are watching you and everything to grow it to stick to one niche. But if you're able to influence other people in different areas, that really works well. So at least for me, it's just like whatever is going on in my life in general is what I'm going to be able to make content on. Do you believe somebody can make money off TikTok? Because you're massive on TikTok as well. Yeah. Especially right now. For somebody who is starting back at home and they're like, hey, daddy, mama, not that I took one that I'm not TikTok loud. Do you believe somebody can start on TikTok right now and make money off of it through? They showed, for TikTok, how long is it? Is it a minute and something nowadays? I think it has been extended. It's even gone up. Yeah, it's gone up to like, I think. Almost five, six minutes, right? Yeah, yeah, yeah. But you can definitely make money off of TikTok, off of Instagram, and it's just all about now, like the brands that you're working with and how you're positioning yourself as a brand. I think a lot of people when you go into social media, you're not seeing yourself as the brand. So the same way you'd be having meetings in the office, you'd have meetings with yourself. How much content do you need to post a day in order to grow? How do you want people to perceive you when they look at your content? Are you fun? Are you serious? Are you cooking? Are you cleaning? There's literally anything. People make money off of cleaning their own homes on TikTok. And organizing their fridge. You know, small, small things. You just have to find your niche and what you love and you can really make a lot of money from it. And speaking of that, you've been on a lot of magazine covers, and would you say being on a magazine cover actually gave you an opportunity to be seen by other brands or mainstream brands that have actually had an opportunity to walk with you? Hmm. I wouldn't say it was like the main thing that propelled me, but I think in general, it all builds up their attention. So I think it works together with the TV, the magazines and newspaper, the social media. All of them together definitely helped. I think I would have struggled a lot more, especially on social media if I didn't have the mainstream. The mainstream space, yeah. Feedback. When you have a huge presence on social media, and for you on TV slash radio, and you're getting feedback from both sides, and there's usually a lot of comments that come with that. How do you handle hate and love comments? Because sometimes it can really get toxic. I know, right? It can really get toxic. How do you handle feedback, by the way? No. The comments, the DMs. Let me tell you, it's great when you're loved. Love is always amazing. You want to feel all that positive energy. And so when you do something wrong, and then people are there looking at you like, what's wrong with you? I've gotten the craziest comments. I remember just from the very beginning when I was starting YouTube, and this was before even TV and everything, and I was posting a vacation with my sisters, and then some of the comments sent a whole email. And imagine how pressed you have to be to write an email to me and say who do you think you are. You guys are trying to be the Kardashians. I was like, wow, okay, sour. But I think in general, you have to have thick skin. And the Beyonce way of just ignoring the negative, you don't even comment on it. Once you comment, you give life to it. So I just ignore the negative and soak in all the positive. All right, and speaking of Beyonce, there's a term we, I think this is way, way back. We had a YouTube episode where we talked about colorism. And let me throw it back to you. Let me use the word melanated as a dark, or dark skin, they say, as a dark skinned woman. Do you think it's five times harder in mainstream media to be recognized, to be appreciated even professionally, and even be put in places where as compared to, let's use the word fair skinned, fair skinned women are. Do you think it's 10 times harder for people who are more melanated? I think it's definitely getting better now than it was before. There really was a time where like, honestly, you had to be extra. I think a dark skinned woman is like, okay, you can be good at what you do, but you have to wear an extra hat. You do a little extra more. And before you would see like, you know, lighter skinned people like, girl, you're just pretty. Sometimes you're not even pretty, you're just light. So now you make it on there. But I think now things are become. You're pretty, you're not light. No, sometimes it was just your light. Before it was like, you have to be pretty. Then now if you're light, you're automatically pretty. But now I think so much awareness has come into colorism and we're realizing even in Kenya that it's such a big deal, that I think that there has been a good mix and like really good conversation happening from it. It's no longer such a huge issue, but it's definitely still there. We have to like, the neocolonialism has really affected us. Like they prefer somebody who is fair skinned over more melanated, right? And it's five times harder. In professional zones, let's talk about to think the work environment from your experience. Do you think you've experienced more toxicity in mainstream spaces? Or would you say it's part of the culture like working under toxic bosses? Jess, I'd say unfathomable deadlines meeting them, especially if you are a woman of a certain caliber. I think there's just pressure in general for women, especially like in the workspace in general. So I wouldn't say that it's specifically in media where there's like toxic workspace and everything. I just think like the Kenyan-African woman working faces a lot of pressure, whether it's deadlines and everything, but like it's just a lot of pressure and we're honestly doing so much juggling work life plus home life. It becomes a lot, but like there's nothing else you can do, but just try your best. Okay. You said you started off on social media before you went back to TV. Would you advise somebody who's watching back at home right now and tell them you can start with YouTube. You can start with what you have from your own experience. What is your word of advice to them? Start now. Start. Whatever your content is, post that content. You can always go back and delete once you decide that you don't like it. But that thing of like waiting for having the right camera, the best phone, waiting to have influential people to come and collaborate with. Let me tell you, if the people don't like you, they don't like you. It doesn't matter if I did a video with Beyonce right now. That video might do really well. And then afterwards when they realize it's just me, it's not gonna do well. I think you have to start garnering the like response from your audience from the very beginning and put yourself as that from the very beginning and just post all your content. Whether you have bad camera or not. Because I know people always say you have to have a really good camera. You actually don't. And you're also a brand ambassador to so many companies. And I'd just like to know if for someone who's watching back at home, they want to be the brand ambassador for Y254, the TV station. For you, you're majorly for products especially. How did this brand's approach you? And what are some of the things they considered before they said, hey, Ayuma, we'd like you to be a brand ambassador for our ABCD product. How did that happen? I was actually, okay, for the longest time I was the one reaching out to brands and being like, hey, pick me, pick me. Really, you're the one reaching out. The ones I reached out to, no one really. They never. No one really said anything back. It was, it's always good when they're the ones who come to you and that only happened organically after I got the numbers and everything. So what really works for me is like, they look at like, what's your target audience? My audience is really from the ages of 18 to about like 35. And from there it picks which brands are gonna work with you. Some brands you're lying to yourself that I'm gonna be like, I'm not a mom, you know? I'm not a wife. So like certain brands, why am I trying to advertise diapers? It's not gonna work, you know? So you have to see like, who is your audience and what can you sell to them in an authentic way? So it doesn't just feel like an ad. This one has just been paid to sell us this product. Okay, speaking of products, let me switch back a little bit. Let me dig deeper into my mind. There's a time, Yamimami used to work with her. She was your co-host on your television show that you're working with? Yes. A.K.A. Murugimoni. And there was a rumor on a blog that you guys had a nasty split up. Of course, she left TV and you later on left. She went and created her TMI podcast with Lydia KM who was also your colleague. And rumor heard that you guys had a nasty split up because she chose Lydia KM over you. And the comments were like, she would have chosen Ayuma. Oh, Lydia KM is no better. Is it a true story or it was a lie? Who started this rumor first of all? That's what I want to know. Who started this rumor over here? But no, it's definitely not a rumor. I mean, it's not true at all. When it comes to the TMI podcast with Lydia and Joanne they do such a good job with that. You can tell like their personalities mesh so well with that podcast. And even the way they're able to bounce ideas off of each other honestly, like it was made for them. It was a collaboration that was really made for them. But there was never any beef or anything. I just wasn't a part of the podcast, you know? You're never considered, you're never contacted? But it wasn't like a thing of I'm gonna choose you instead of you. Okay. You know, it was just, they're gonna make a podcast. You know what I mean? It was just a thing that they decided to do together and I 100% support it. We're actually still friends and everything. You're still friends, you still talk, you still meet, hang out, link up. Yeah, yeah. I was at her shop for Joanne. We saw Lydia. Like honestly, there's no beef over there. We're all doing good. Wow, interesting. Now the air is clear. Yeah. Now who started this rumor, Shirley? Well, I'm gonna call Joanne after this and just be like, girl, do you know what they're saying? Please do. Please do. And speaking of that on your finger, good lord, what is that? What is that? Please tell us it's not a, please tell us it's not a diamond. There's a couple of diamonds there. There's a couple of diamonds in there. There's a couple of diamonds there. Is that an engagement ring? Yeah. Or something. So you're engaged in a shot? Yeah. You better be kidding right now. It happened. You better be kidding right now. Just last week. You better, I will try to show it at the camera. I'm trying to hide. I'm trying to hide my drop of nails. Can you see? You know, I tried to reach out to Ayuma. I called her number. It says the mobile subscriber is out of the country. Kume, there was things that were happening behind the scenes. Yeah. So you had traveled or something? Yeah, I went to Dubai for a vacation. What I thought was my birthday vacation. It was a birthday vacation. Yeah. But then you turned 30, I was offline. But happy post-bath day. Thank you, thank you. Happy post-bath day. Yeah. Yeah, so yeah, it was just supposed to be a birthday vacation to the King out and everything. I went there with the love of my life. And now I'm engaged. I can't believe it. Like I'm actually engaged. Of the streets or of the markets? We were no longer in the streets. We are no longer in the streets. We are no longer in the streets. And speaking of the streets, you know, dating for social media personality, let's say an influencer, or let me just say media personalities. Sometimes it can get really bad. Because you get people who can't believe you. People think you have so many people you've met, a lot of people because you've been on radio and TV. Would you say your journey from your experience? Would you say it has been easy? Because right now you've got a ring on your finger. Let me tell you what has helped me with this is keeping my relationship private. Private. Lady of post-hars and even Joanne. Yeah, them, they're brave. I don't know how they do it, but for me, what works for me in my relationship, I don't want to have outside influences coming in. And I love y'all. You guys are my friends. We're all in this social media family together. But I want to keep that part so separate and sacred to me because it's so important to me. And I'm really happy that the person that I'm with isn't even on social media, doesn't care about social media, doesn't care about the limelight. So it makes it really easy that I can be wild and crazy. And then them, they're like chill and calm and work a regular job and just do normal stuff. And it kind of grounds me as well because you can get wrapped up in social media thinking that you're this big celebrity. At least when I come back home, it's just like, you're just a Yuma. There's no celebrity things over here. I work for social media TV and the fans. And speaking of that, do you think people who post their spouses or their lovers on social media, it will definitely end up in premium tears? No. Because for most public figures, it has always been. I don't know if it's a pattern, it's a thing. Yeah, like it's like a curse of me. Even for Frankie and her, he's his latest catch. Let me call it catch. It ended up in tears and they had a back and forth on social media, recorded a video, responded, recorded a video. And that's the reason why I know myself. And I think it's good to know yourself. Some people are able to do it. Like you even said Lydia shows her boyfriend, Joanne shows her husband. They're able to keep their emotions in check and make sure that they don't go and show all their messy drama on social media. Me, I know myself. If I was to have a partner that was on social media and he pisses me off, you'll be seeing these cryptic messages. You'll be seeing me deleting his pictures. Next time I put them back on, next time we'll delete it. It would be too much drama. It's too much drama. So because I know myself and my madness, let me just keep it private. You're not prostitutes. Not even a finger. You know, I've seen people post their legs. You don't see a hand somewhere in that picture. That's the most you're gonna get. That's the farthest. Like this is what we'll see for the rest of your life. This is what we are going to see, right? I think that's what... Why are you mean? It works best like that. Why are you mean? As a speaker of that, mental health, you know. In Kenya, I understand you're well-traveled. You've been to several countries. You've been to states before. How is that experience, you'd say, as compared to Kenya? When it comes to talking about mental health, a lot of people would say, it's not an African disease. It's more of an urban people disease or a cool kid type of disease. But when you look at the statistics, there's a lot of young men and women who have died by suicide. Now this, they say it's died by suicide because it's not a disease. And when it comes to that in Kenya, there's not much enough conversations. Would you say, as compared to like having traveled to states or lived in states to buy in the rest, the conversation is different? I think there's definitely a bigger, what's it called? People are more open outside, for sure. And I think there's lack of stigma. I think over here, it's like, if you have a mental health issue, you're automatically deemed as crazy or why are you complaining? So you have a roof over your head. So you have food. You know, my mom used to walk at 100,000 kilometers with a jug on her head. You, your life is so much easier. But I think definitely millennials and Hedge and Zee have really opened up the conversation in Kenya when it comes to mental health and they've made it so that it's okay to speak about the issues that you're going through. And once we actually speak about it, you realize you're not alone. We're all going through some sort of mental health issues. You don't have to be literally on medication and things are horrible, but you know, it's good to speak about it. And therapy is a great thing for everyone, whether you're going through something or not. Yeah, and I love the fact that September is Suicide Awareness Month. And I'm glad that you're shining light on that. Even when it comes to the media spaces, do you feel like there's enough television shows that talk about mental health? Of course that also goes in line with empowerment. You realize there's a lot of empowerment to the girls' health more as compared to like the boy child. You'll hear parts for girls. I don't know what for girls, you know what for girls. Rarely do you hear it for the boy child. Do you think that has created a huge gap when it comes to even balancing the equation in terms of even distribution of resources to the boy child as compared to the girl child? And you realize even women are becoming more and more empowered and more powerful, taking over spaces, political spaces. We've seen Nakuru, Nakuru City, Nakoli and Nakuru girls. A lot of women have taken up leadership positions. Do you think that has disenfranchised the boy child from your perspective? I'm not sure if women being in a position of power is disenfranchising the boy child. I think the only thing I can say is when we see how like there's so much emphasis on like how great women are and how, and as opposed to men in terms of being able to talk freely about your emotions and everything, it's really important that like men feel the same way in terms of like being able to talk about their emotions. They can openly speak about what they're going through without feeling that they are gonna be stigmatized for it. It's okay for a man to cry. It's okay for a man to go through. You advocate for your man to cry? You know, everybody in the world cries. I'd rather you cry with me. In public. Actually, if the situation comes, maybe just cry. It's okay. I'd rather you cry and blow up over there and be sad in the corner. And that really shows like men don't feel safe. You need to have like as women, we need to create a safe space for the men in our lives that they feel safe enough to come to us when they're feeling vulnerable and emotional, so that now they're not holding it all to themselves in the end, trying to keep strong. And at the same time, feeling as if us were the ones who are overpowering them and overruling them and all of that. Right, interesting. You build upon that when you take a very short break. And when we come back, we'll be asking how, what is high relationship with money? This is a constant question that I always ask on this year. Do you attract money? Does money, is money attracted to you? Do you attract money? Is money attracted to you? Or do you chase money or does money chase you? That will be our question when we come back, but continue interacting with us on our social media platforms, Facebook, Instagram and Twitter, it's Y254Channel. Remember on Instagram, there's an underscore. Mine is a brand circle 101. Remember it's an up close and personal with Ayumaka Gulli, Mata's social media and brand influencing right here on Y254. Alrighty, fantastic. You are still watching Y in the morning right about now on Y254Channel. The segment is Entrepreneurship Tuesday and we are all about guests that inspire you, give you insights to get you start up something that will help your life. And you are still on up close and personal with Ayumaka Gulli right here. And continue engaging in us. My social media platform is at brand circle 101. Before we went on a break, we are actually having a little argument opportunity. But my first question was, when we come after the break, I was to ask her, what is her relationship with money? Does she attract money? Is money attracted to her? Does she chase money or money chases her? And let me direct it to you. Do you attract money? Is money attracted to you? I think money is attracted to me, but we have a toxic relationship. Yeah, we're always waking up and getting back together. That's what's happening with me and money. Like as fast as it comes, it goes away just as fast like that. So like this, during this time in my life, I've really been trying to work on my savings, work on budgeting a key, sticking to a budget. Sticking to a budget is the hardest thing in the world and making sure that the first thing that I see was I'm walking up and down the street, so I'm not just buying. That's like the biggest problem that I have. Once the money comes, it doesn't stay in my pocket for too long. Interesting because especially when you're in the public domain where a lot of people have a lot of opinion about you and you post something or when you feature on a blog or something. And when it comes to even management, there's a lot of, you would say, influencers or even artists or just let me use the word superstars, who have, you saw somebody go to 10 million. Two years later, they only have 50 billion cash in it. Do you think it's because of lack of financial literacy or the saving culture has not been taught, especially to upcoming media personalities? We even saw media personalities putting up pay bills to be contributed for money to clear their hospital bills and whatnot. Do you feel like it's because of lack of financial literacy? Yeah, I definitely think that's a big thing. I wish that was something that we were learning in high school. Like instead of us trying to figure out Pythagoras theorem and all of that, could they have taught us how to save money? Could they have taught us how to invest your money wisely? Which trusts and bonds and what are we supposed to be doing, what does all of this mean? Because you become an adult and then boom, all of these responsibilities are put on to you and you just don't know what you're supposed to do. Some people are getting into debts and everything that if they would have just known what they're supposed to do it would have made their life a hundred times easier. Yeah, and there's also pressure, even to try and meet the expectations of people because when you're on-amp personality where in the public domain, like I said before, you always have to maintain a certain profile. People know you for a certain image. The day you don't have the resources to sustain it, you fall into depression. Some others even disappear for years because they don't have something to actually revive them back. Do you feel also in a sense of a media perspective? It is something that a lot of people go through who are in front of the cameras on social media influencers and whatnot and to some point it even forces them to enter into unscrupulous business dealings that sometimes end up costing their lives. Yeah, definitely there's the pressure. I just think it's for social media in general. Even if you're just a regular person who's not working in the media, but you're on social media and you're seeing your friends and family and other people that you admire and this one has bought a new car, then this one has bought a house and then this one is doing this and that and you feel that pressure to do the same thing as them when really the only competition that you should be having is with yourself. I can say I can go do shopping at the highest end store and at the same time you'll still find me in toy buying tomb but it doesn't matter like how well you're doing and trying to show off how well you're doing is just be doing what you truly enjoy. Yeah. Okay, interesting. Let's talk about competition. You mentioned that when you're in the public space in the public space or in the public domain, there's people you look up to, there's people you admire. Now there's the likes of Kim Kardashian and the rest of the socialites who are living the life. They are spending their money showing up at parties, attending events, especially for influencers in Kenya or let's just say general East Africa or maybe let's say Africa. Let's exclude South Africa, Kidogo because they're like at a different land. Do you feel like for Kenya we try so much, we try so hard to actually fit in and even for the ladies you go to the extent of even doing engaging and crazy stuff to just get a life to post on social? Yeah, it's so sad that a lot of what you would say are who people look up to in the media world on social media are the ones who are flaunting wealth and everything and some people, you don't really quite know where that money came from. It's just a rumor and you hear rumors that are not too good of where that money came from but at the end of the day, it's like people don't care because they have the money. So it's kind of sad because it's like you don't have that work ethic anymore where you just started from the bottom, we're moving up slowly, slowly as time goes. People just want instant. Trust in the process. Yeah, people want instant gratification. You want to wake up today and be a millionaire today immediately, which is not how the world works, which means you're going to have to do some crazy things to become that millionaire instantly, which I feel sad for some people who, if that's what they're looking up to and that's what they're trying to be. Alrighty, I'd love us to play again but I have two more questions for you before we wind up. Let's talk about doing anything for money. Okay. Most socialize or influencers, there's been wired on the cup. Let me use the word wired on the cup is that they're being funded by a sponsor, mysterious sponsor. And when this sponsor decides to remove themself from the equation, all of a sudden things are falling apart, they're getting depressed. There was a time we saw an ex-reality TV star, Kenyan, who got stuck at a club and she was jail. I'm sure you remember that story. Do you feel like it's because of a lack of just self-value and self-worth? I think it's what you're valuing that's the problem. So a lot of these people, they value themselves and that's why they've put a price on themselves. And I think that once you are there valuing the money that comes along with these people, that's when you're already at a downward spiral because then there's no morals and ethics at what you can and can't do. It's okay to want somebody that's doing well in life but that shouldn't be the number one criteria for you to date somebody who wants to be with them. There should be so much more, their personality, how they treat you, all of that should also play a part in why you're gonna date somebody. But if the only reason is just because of money so that now you can post on social media or do whatever it is that you wanna do, then the problem starts there and like, I don't even know how we can help you because sadly that's the trend that's been happening right now. Wow, crazy, crazy, crazy. My second last question before we play the game. Maybe, can we play the game first or I ask the final question? I saw, interesting, this question is escaping my mind but let me ask, just in case maybe you were to make a comeback for radio or TV, which one would be your first? Which one do you love most? Or digital, between digital radio TV and maybe for any media manager who's watching out there and they're saying, hey, I want this influencer on my station. Can they come through? Which one is your first love? Radio, TV, digital. I think digital is always gonna be there and that's the great thing about digital is because on the online space it can work in congruence with TV and with radio. So digital will always be there and then I think whichever comes first, comes first and why not both? I would love to be on TV and on radio once again. I know it's definitely gonna happen. All of this personality and all of this voice, it can't be just my dog that's just getting all this madness. I think everyone else needs to be a part of this madness as well. So I'm pretty sure it's gonna happen pretty soon and it's just something to look forward to. The universe has had you. And speaking of that, from your experience even walking in mainstream media, we had talked about this earlier. Do you feel like sometimes it's hard to climb up the ladder? You have to do a lot of time to be recognized or to even get there. So you had a TV show for a very long time and it's not easy to find somebody who was on TV for that long and they are young. What would you say was your call that actually made you so grounded and stayed on TV for so long with the solo segment for yourself? And even on radio, you also had a radio show? I think it's just perseverance and hard work to be honest. Like you have to continue knocking and knocking and knocking on that door. If that door doesn't open, you're gonna break into that window. You know what I mean? Because once you hear the first note, the second note, the third, the fourth, the fifth note, it's so easy to get discouraged and think, okay, you know what, this is not for me. Then I'm not gonna continue to do it. But you have to just continue pushing and be willing to start at a lower part and work your way up. I think that really happens a lot. And so many times, we're so quick to start at the top, but it's okay to start at the bottom, work your way up. And that's when you build longevity, when you're able to actually grow instead of just all of a sudden being at the top and then you can fall just as quick. Nice, interesting, fantastic. One lesson that you've learned from, you said you're a brand ambassador for a couple of products. One lesson you've learned from being a brand ambassador of products, mainstream products especially, and also working in mainstream media, just one lesson, and then we can finalize with the game. Be authentic. Don't just choose brands, make sure you choose brands that work with you, your personality, your brand in general. Make sure that even your audience can see you actually using these brands. I think in the very beginning of your social media content creation career, it's very easy to just pick anyone and everything because you're just so eager to work with all of these brands, but you have to be really picky and choosy and make sure that you're picking brands that you genuinely love using. Okay, authenticity. Nice, let's play this game. So, here, don't be, please don't be, it's such an easy game. I know it has a restriction because you've got a, anyways, sorry for another day. Kill, marry, date. Woo, okay. Kill, marry, date. Let me think of an interest. Sakaja, so let me give you sakaja. Kill, marry, let me say kill, marry, slap. The one you will spare, the one you will kill and then the one you will marry in another world. Okay. So, sakaja, Fadinando Manila, Andrew Keebe. Kill, marry, slap. Who do you kill, who do you marry, who do you slap? This one is not even that hard. Andrew Keebe, I'm sorry, you're dead. Why not, why not Mr. Keefe, bro? No, I'm sorry. Why not Mr. Keefe? There's options that you've given me, by the way. It's nothing against you, bye-bye. It's just the options I've been given. So, him, he'll be killed and then slap, ay. Remember? I'll have to slap him. You'll slap him? Yeah. Who are Oma Nyal? Imagine, and then sakaja. Sakaja, I see you, I see you. I see you, I see you. But what is it about sakaja, guys? It's those dimples. I think it just makes Kenyan women go crazy, by the way. Those dimples. I should go and get my Khalid to surgery. I know, do I look like something, something? I don't know, very interesting. But he had a billboard thanking Nairobians to actually, who had voted for him. It's actually like the first political leader to give thanks to people for voting him in office. Yeah. I'm just happy with how Kenyans have dealt with the elections in general. But how is it for you? Did you fifth, fifth? Did you fifth, fifth? Yeah, I'm just happy that we're peaceful. That's all I am. I'm happy that we're peaceful. You don't want to talk about it anymore? Mm-mm. I can already imagine. Okay, and if people want to access you maybe, they want to check out your content. You have a lot of functional photos on your social media platforms that can see it's running right there on your screen. Yeah, yeah. If people want to even have that kind of photography, what are some of the hacks and the tips and can they access you when your content on social media and what not? Yeah, so definitely go ahead and follow me on social media. It's Ayuma Kaguly that's on Instagram and TikTok. I think I'm over there probably on Facebook, but I'm not really active like that over there. And you can definitely go ahead and send me an email if you want to work together at all at simplyayuma at Gmail. And yeah, definitely looking forward to hearing from you. All right, interesting. Is this your first up close and personal since you left radio and TV? TV especially? It's my second. It's your second, right? It's my second, but it's like a major one. You know, I've done another interview, but like I'm just like, I feel so weird being on the interviewee instead of the interviewer. Instead of being on the same side. Can I ask you some questions? Should I put you in the hot seat also? Please don't, please don't right now. Maybe behind the scenes. So that people want to know. Please behind the scenes. Save me, save me, save me. Save me, it's Tuesday. But thank you so much for hanging out with us. Ayuma, it has been exciting to have you. We wish to have you once again when you get time. Please don't forget to pass by our station and say hello. And just in case there's something, please always be free to give us a call, right? About now. Ayuma Kagureli coming through for us right now on our segment Entrepreneurship Tuesday, social media and brand influencing. If you wanted to venture into that world, definitely you've gotten some of the three, two, four, five skills that you needed to actually hack for yourself. And on that note, we are taking a short break. When we come back, we still have another guest coming through. Continue interacting with us on our socials, Facebook, Instagram, Twitter. It's Y2FA4 channel. My social media handle is at BrianSaco101. Hashtag is Y in the morning. Please don't change the channel.