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Published on Oct 17, 2011
Kiddimoto Managing Director Simon Booth emerged from the BBC's Dragons' Den in September 2011 with the backing of two dragons. The balance bike entrepreneur secured the £75k investment he was looking for in a joint offer from from new dragon Hilary Devey and long-timer Duncan Bannatyne.
Enlisting the help of his 3 year old daughter Ruby, who demonstrated one of Kiddimoto's pedal free wooden bikes in the Den, a joint deal for 15% equity each was struck. "You could say I felt like 100 smiles per hour afterwards" said Simon.
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