 This trustee August is hotter than ever at Appalachian Wireless, as they are slashing all normal contract pricing on all smartphones by 50% when you sign up for service. Better service, bigger saving, serving you for the last 25 years at Appalachian Wireless. According to the American Cancer Society, approximately 1,600,000 people will be diagnosed with cancer this year. In eastern Kentucky, those diagnosed with the disease are never alone. And that held true Saturday as hundreds travel to downtown Pikeville for the Colors of Courage 5K. Colors of Courage, we came up with that name because so many people have been affected by cancer in some way. And when you think about cancer, breast cancer is the main one, you think about pink with it. So this one, we ask people to wear different colors to represent a type of cancer that they support, whether they've lost a loved one, whether they're supporting someone fighting cancer right now. Proceeds from Saturday's race benefit underinsured patients of Pikeville Medical Center's Leonard Lawson Cancer Center. Those who survived are battling or supporting others attended wearing the colors that impacted them the most. It meant a lot for me just to be there because she was a baby when this all started, so it just meant a lot to have her there with me. We are all here to represent all the people in our lives and our school family that have been affected by cancer. There are so many that it's almost impossible for us to name them all, so as you can tell we all have different color shirts on. We have just a variety because it represents so many people that we love and are so dear to us. More than 600 people participated in Saturday's race. Reporting in Pikeville for EKB News, I'm Shelby Steele.