Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Mar 16, 2012
Why should B2B marketers focus on data? Because companies that leverage data to make decisions perform better. ITSMA research has found that data-driven companies have more sales productivity. But what differentiates the data-driven marketers from others? And how can marketers harness the power of data to improve the business? Find out from Julie Schwartz, Senior Vice President of Research and Thought Leadership.