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Data Driven Marketing Leads to Better Sales Performance

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Published on Mar 16, 2012

Why should B2B marketers focus on data? Because companies that leverage data to make decisions perform better. ITSMA research has found that data-driven companies have more sales productivity. But what differentiates the data-driven marketers from others? And how can marketers harness the power of data to improve the business? Find out from Julie Schwartz, Senior Vice President of Research and Thought Leadership.

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